The mouse was the original idea of Doug Engelbart who was the head of the Augmentation Research Center (ARC) at Stanford Research Institute. Engelbart's philosophy is best embodied, in my opinion, in the design of another device that he invented, the five-finger keyboard - with keys like a piano, used by one hand. The problem was, Engelbart's five-finger keyboard and mouse combination was very difficult to learn.

My seven-year-old daughter thinks that there is a knowledge genie that her teacher 'Googles' for answers. While cute, the anecdote also exemplifies how much Google's obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can foresee generations X and Y being followed by generation S - one that will rely on search to accomplish almost any task.

As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on!