Here is a question that I have been pondering on and off for quite a while: Why do 'cool kids' choose Ruby or PHP to build websites instead of Java? I have to admit that I do not have an answer. Why do I even care? Because I am a Java developer. Like many Java developers, I get along with Java well. Not only the language itself, but the development environments (Eclipse for example), step-by-step debugging helper, wide availability of libraries and code snippets, and the readily accessible information on almost any technical question I may have on Java via Google. Last but not least, I go to JavaOne and see 10,000 people that talk and walk just like me.

As soon as you register your domain name, says advertising and SEO copywriter Glenn Murray, submit it to Google. Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google. Don't wait!

If you have a successful e-commerce site - and your stats show visits constantly from various time zones - you realize the need to have a service answer for those who prefer to leave orders over the phone with a 'real live human being' - or who have an important question - when your staff is unavailable.