Search News Desk
Now Yahoo's Doing a Deal with AOL as Microsoft-News Corp Plot Joint
Microsoft and News Corp are Considering Pairing Up for a Joint Run at Yahoo
Apr. 11, 2008 07:30 AM
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Microsoft and News Corp are seriously considering pairing up
for a joint run at Yahoo, according to both the Wall Street Journal and the New
York Times.
News Corp could kick in the Fox Interactive Media unit along
with MySpace and some cash and Microsoft would throw in MSN. Such a deal would
let Microsoft raise its bid for Yahoo, the Times said.
The paper described the talks as being at “a sensitive
stage” and a ways away from anything definite. News Corp could of course always
turn around and do a deal of its own with Yahoo.
Meanwhile, someone whispered in the Journal’s ear that Yahoo
and AOL are on the threshold of a deal that would fold AOL into Yahoo and see
Time Warner make a cash investment in the combined entity in return for about 20%
of the place. AOL, without its dwindling dial-up business, would be valued at
about $10 billion and Google, of course, owns 5% of AOL.
Then the idea is for Yahoo to use Time Warner’s money to buy
back a few billion dollars worth of stock for somewhere between $30 and $40 a
share to pacify investors watching Microsoft and its money walk out the door.
That was after Yahoo said last night that it’s going to
experiment with letting Google deliver ads alongside Yahoo’s search results to
test the revenue potential of an outsourcing arrangement apparently to substantiate
that it’s worth more than Microsoft’s offer.
Microsoft’s chief counsel Brad Smith immediately branded the
unholy alliance anti-competitive and the chairman of the Senate Judiciary Committee’s
Subcommittee on Antitrust, Competition and Consumer Rights Herb Kohl raised an
eyebrow and indicated he would be watching where the test led.
In a statement Smith said, “Any definitive agreement between
Yahoo and Google would consolidate over 90% of the search advertising market in
Google’s hands. This would make the market far less competitive, in sharp
contrast to our own proposal to acquire Yahoo.”
He then added, “We will assess closely all of our options.
Our proposal remains the only alternative put forward that offers Yahoo
shareholders full and fair value for their shares, gives every shareholder a
vote on the future of the company, and enhances choice for content creators, advertisers
and consumers.”
Over the weekend Microsoft delivered an ultimatum to Yahoo
giving it until April 26 to come to terms or suffer a proxy fight for control
of its board. Microsoft also threatened to lower its bid. Yahoo’s retort was to
ask for more money.
Yahoo says the Google test will apply only to traffic from
yahoo.com in the US,
last up to two weeks and be limited to no more than 3% of Yahoo search queries.
Yahoo and Google trotted out such a scheme as a possible
hidey-hole for Yahoo to crawl into to avoid takeover by Microsoft right after
Microsoft went public with its offer two months ago.
It was dismissed as impossible because of the antitrust
issues.
The original negotiations, which pre-date Microsoft’s bid,
were about outsourcing search advertising in Europe
to Google. It’s been estimated that Yahoo could increase its cash flow 25% by
outsourcing all its search ads to Google.
Yahoo said Wednesday that it’s exploring strategic
alternatives to maximize shareholder value and that “the testing does not
necessarily mean that Yahoo will join the AdSense for Search program or that
any further commercial relationship with Google will result.”
It also said it “would not comment on the nature or timing
of any potential relationship.”
About Maureen O'GaraMaureen O'Gara is the Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025.