As noted, this concerns trademarks, a significantly different area of IP than copyright. Also, the legal standard is "likely to cause confusion," hence why you are likely to see that in any filings by the complaining party. It's considered standard language.

The analysis turns on, among other things, a "probability of confusion." That would have been a more relevant question to the NYC public (e.g., Q:"are you confused by the apples? A: is this a joke?").

It isn't a lawsuit, it's an objection to a filing; and it isn't a copyright, it's a tradename. A writer, of all people, should know the difference.