Cognitive Computing Authors: Yeshim Deniz, Pat Romanski, Roger Strukhoff, Elizabeth White, Jason Bloomberg

News Feed Item

Marketing Consultants Provide Companies Cost-Effective Solution During Hard Times

--McKinley Marketing Partners Sees Requests for Skilled Digital Marketers on the Rise--

ALEXANDRIA, Va., June 4 /PRNewswire/ -- Companies looking to keep up with marketing demands despite fewer resources now have a convenient and cost-effective strategic solution: The Interim Marketing Manager(SM)(IMM(R)) business model. McKinley Marketing Partners provides Fortune 1000 companies, government agencies, and non-profits with experienced marketing consultants for hire who can jump in at a moment's notice to temporarily help spearhead initiatives, supplement ongoing projects, or fill a needed skill set on a case-by-case basis.

"Marketing is critical to staying afloat. But that doesn't mean it has to be costly," says Michelle Boggs, president and CEO of McKinley Marketing Partners. "A simple and efficient way for a company to keep the marketing machine running during this economy is to hire a consultant."

According to McKinley, marketing consultants can be cost-effective since 100 percent of their time is dedicated to filling a specific business need. Companies therefore only need to invest for as long as a specific project requires, which can be just a matter of weeks or months. This flexibility helps companies strategically fill critical gaps while eliminating the need for recruiting, training, annual salaries, benefits, or contracting a large consulting firm.

"I knew if I called McKinley I would get someone to help me jumpstart a project quickly," said a former General Manager of a national publication and client of McKinley. "I did not have time to look around for someone to fill the marketing role. McKinley presented someone immediately to get the job done."

"It is all about survival of the fittest. Companies that adapt their business models to keep their brand and products in the forefront will come out on top. As we learned from the companies who came out ahead in the early 1990s, a recession is not the time to put marketing on the backburner," says Boggs.

"In fact, the companies we work with are often on the cutting edge of marketing no matter what state the economy is in," added Boggs. "McKinley has experienced a surge in the number of clients seeking marketers skilled in Search Engine Optimization/Marketing, Social Media Marketing, and Public Relations. One out of every five requests is for these disciplines."

Since 1995, McKinley has been providing marketing resources to a variety of industries, including financial services, health care, technology, telecommunications, consumer package goods, media, hospitality, and more. With an average of 15 years of experience, McKinley's marketing resources encompass skills from all marketing disciplines, including advertising and public relations campaigns, communications, sales support, competitive assessments, channel marketing and product launches, market research, and more.

To learn more about how McKinley Marketing Partners helps companies, visit www.McKinleyMarketingPartners.com. To share your perspective on how to meet marketing demands in this economy, visit McKinley's blog, The Summit, at http://blog.mckinleymarketingpartners.com/.

McKinley Marketing Partners is an interim marketing resource provider that serves most major metropolitan areas from its headquarters in Alexandria, Virginia, and offices in Dallas and New York. The company was recently named one of the top 500 Women-owned Businesses in the United States by DiversityBusiness.com and among the Top 25 Temporary Staffing Company in the Washington, DC metropolitan area by the Washington Business Journal.

SOURCE McKinley Marketing Partners, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...