Welcome!

API Journal Authors: Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez, Jonathan Fries

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Review of the Reviews: Cloud Computing Expo Europe 2009 in Prague

There are many untapped areas out there for cloud computing



"We’re at the beginning of a paradigm shift in IT that’s going to be as dramatic as the introduction of the PC in the early 80s. I for one, am very excited to be involved."

That, according to the Founder & CTO of The Server Labs, was his primary takeaway on getting back to the UK after participating at Cloud Computing Expo Europe 2009 (pictured above) the latest event in SYS-CON's industry-leading Cloud Computing Conference & Expo series. "There are many untapped areas out there for cloud computing," Parsons (pictured below right) added.

There have already been three conferences in the series, with the 4th one due already in November, at the Santa Clara Convention Center.

The Cloud Is Here To Stay
"The majority of people I spoke to thought that Cloud is here to stay," wrote Parsons. He was not alone in having enjoyed the event very much. Stephen Foskett, who also spoke at Cloud Computing Expo Europe, wrote in a post-event blog:

"The IT world is changing and remote managed services are a big part of it," Foskett noted. His blog continued:

"Many of my discussions came to this point, that the cloud computing movement is already underway, already taking hold both in consumer and corporate spheres, and will quietly take its place alongside more conventional in-house paradigms.

Among the many ideas worth considering:

  • We may eventually see time-variable pricing, with rates going up at periods of peak demand and down at other times. This will lead to spot pricing and futures contracts.
  • One follow-on idea was the possibility of deep discounts for those who can tolerate “best effort” services. Would you pay 10% extra for a non-guaranteed extra copy “most of the time”?
  • Service providers will compete not just on price, but scalability, efficiency, and SLAs.
  • Private clouds may not be clouds at all, since they don’t offer the same CAPEX/OPEX tradeoff and flexibility advantages. But private clouds could lead to a peer-to-peer public cloud, something that is already happening with DR systems today!
  • How many public clouds will there be and who will run these? Will it be the usual suspects like Amazon and Google? The telephone companies? The software providers? Or corporate peers, as mentioned above?
  • Flexibility to relocate applications in the cloud is an excellent idea, and one that will spur adoption, but “ye canna change the laws of physics” when it comes to bandwidth. This means that it’s a lot harder to migrate cloud storage to a new provider than cloud application instances!
  • With each country adopting different laws, it becomes incredibly important to consider which legal system governs your cloud computing system. This has important implications for privacy and accountability, but many fail to think about it."

"it was great to meet familiar faces in the growing cloud community and to evangelize the cloud approach to a new audience," wrote Owen Garret at the Zeus Blog. Garret called Cloud Computing Europe 2009 "A very useful networking event."

"Cloud Computing Expo Europe was the perfect image of what is occurring in the Cloud economy: many providers, from cloud to SaaS and some curious end-users," wrote Rachel Delacour, CEO of We Are Cloud, a French based business intelligence company.

"Each speaker did great efforts to educate about the 'cloud computing thing'. Every session was understandable even for non-technical attendees," she added.

Where Are Europe's Cloud Providers?
A very interesting angle was raised in a post-conference blog by Dr Guy Bunker, Symantec's Chief Scientist, and that is the whole question of whether the absence of ‘true’ European cloud providers is acting as a brake on the adoption of the cloud in Europe. Here's what Bunker, who was also a speaker at the event, wrote:

"It’s an interesting question and one I had never thought about. Having worked for American companies for nearly two decades, I have never been concerned by the control they may have. It is true that various EU countries have very strict privacy laws and so they may be restricted from using global public clouds - but for the rest… this is something that needs to be looked at further. The cloud is going to offer competitive advantage to those that use it effectively - the EU mustn’t be left behind."


Bunker's overall conclusion about the Prague conference was that "there were a lot of great sessions - along with some very interesting new perspectives."

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.