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Cognitive Computing Authors: Pat Romanski, Liz McMillan, David Linthicum, Elizabeth White, Yeshim Deniz

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NBC Station WCAU-TV Launches a Revolutionary Employment Marketplace in Philadelphia

WCAU in Philadelphia announced today the release of a new online employment platform covering the greater Philadelphia metro market. The new online employment marketplace provides job seekers and employers that visit Phillyjobmatch.com with a superior online job search experience. The platform offers employers the ability to post jobs for free while continually grading, filtering and ranking candidates according to how well they qualify for a job. The technology behind this offering features a new profile-matching paradigm with a comprehensive taxonomy and proprietary algorithm eliminating the need for employers and candidates to weed through unwanted listings or unqualified resumes.

One of the largest complaints among online job seekers is the requirement to use keyword search technology which forces users to weed through hundreds of irrelevant job listings in the hope of finding one or two ideal opportunities. WCAU’s new job marketplace uniquely allows job seekers to see precisely matched jobs within two minutes, and allows them to remain anonymous while exploring new career opportunities. Further, match alerts are sent to users in real-time when a new job matches their profile and preferences.

Removing the risk of pay-to-post job sites

Unlike conventional job boards, NBC Philadelphia introduced Realmatch’s pay-for-performance pricing model that allows employers to post jobs across Phillyjobmatch.com and 1200 other sites for free. Posted jobs are immediately matched with qualified candidates from across the entire network. Employers may view, at no charge, the profile of matching candidates and applicants; they are charged a nominal fee only if they decide to open the resumes of matching and interested individuals. Employers are also provided a free applicant tracking system to manage candidates throughout the hiring process.

“NBC Philadelphia serves over a million professionals a month,” said Dennis Bianchi President and General Manager of NBC 10/WCAU-TV. “We chose the Realmatch platform because it provides our audience with better technology and a more useful interface. It also allows Phillyjobmatch.com to offer a risk free solution for Philadelphia employers."

About NBC Local Media

NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award-winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast television, broadband networks, digital channels and numerous media outlets outside of the home. NBC Local Media is a division of NBC Universal.

About Realmatch

Realmatch is a leading provider of online recruitment solutions. Realmatch is also a founding partner in The Job Network LLC, the fastest growing recruitment advertising network in North America for newspapers and media companies. Realmatch powers the job channels of over 1000 partner websites each of whom is a leader in the industry or geographic market they serve. The company was co-founded by its chairman, Alan R. Schoenberg, founder and chairman emeritus of Management Recruiters International (MRI), the world’s largest recruiting franchising company with over 1,200 offices worldwide.

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