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WolframAlpha’s Big Problem

WA is fantastic if it has what you're looking for. But if it doesn't, it looks like it's failed

After a day of poking at the awesome WolframAlpha and watching some of the reactions around the Web, a major problem has emerged. WA is fantastic if it has what you’re looking for. But if it doesn’t, it looks like it’s failed, as in: “What? It can’t tell me how much energy it would take to move Henry VIII one kilometer, expressed in cheeseburger-calories? What a piece of crap!”

Google doesn’t have this problem. If you get no hits, it’s almost always because you’ve so egregiously mistyped something that no one else on the planet has ever posted anything with that same typo. Or, it’s because you’ve put an odd phrase in quotes, which requires taking the special action of, well, putting things in quotes. Almost always, Google succeeds at what it does (find pages that contain particular text), even when it fails at doing what you want (find a particular answer).

WolframAlpha, on the other hand, is like a roomful of idiot savants. Each knows a scary amount about a topic. And, unlike a such a roomful, WA also knows how to recombine and compute what each of the savants knows. But if the room doesn’t have the savant you’re looking for, you get back nothing but a “Huh?”

The eclecticism of WolframAlpha is its selling point. But the delight that it knows things you would never have guessed at means that you can have trouble guessing what it knows about. The question is whether general users will go back enough times to be trained on the sorts of questions it can answer. If not, WA will remain an awesome tool for specialists but will not become the broad, general-purpose tool it wants to be.

It would, however, be a completely awesome addition to Google…a path I suspect Stephen Wolfram does not want to take.

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."

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