Cognitive Computing Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Roger Strukhoff

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Epsilon Launches Epsilon Targeting

Epsilon today launched Epsilon Targeting, a business division offering market intelligence of unprecedented scope that allows marketers to tap the industry’s largest and most diverse consumer databanks to better understand customers and send highly personalized messages for better marketing campaign results.

Epsilon Targeting brings together Epsilon Data Services, the leading compiler of U.S. new mover data; Abacus, acquired in 2007, the largest cooperative database of U.S. multi-channel buyer data; and ICOM Information & Communications, manager of North America’s largest direct-response consumer survey database.

The offering includes powerhouse databases, analytics and consumer outreach capabilities such as:

  • The largest survey response database in North America with customized data and reach to over 35 million households and 65 million individuals , including hard-to-find attitudinal and behavioral information across more than 1000 data points.
  • The most comprehensive gathering of transactional data available, aggregated from consumer and business data cooperatives and available for contributing cooperative members use. The consumer cooperative incorporates information from over 1600 member clients spanning 109 million U.S. households with over 8.6 billion recorded transactions. The business cooperative combines data from 400 members amounting to more than 4.8 billion transactions.
  • Unique data offerings such as information on 1.8 million new-movers per month, business-to-business data on more than 22 million companies, and compiled proprietary data on more than 160 million households.

“Epsilon Targeting expands our data services business by incorporating world-class assets, talent and expertise to surpass our competitors and enable us to offer clients a much broader scope of information and analysis. This offering is unique in the marketplace because Epsilon provides from a single provider the transactional, financial, demographic and psychographic data and insights clients need in order to obtain a complete view of their customers,” said Epsilon President Bryan Kennedy. “Epsilon Targeting represents a core element in the multi-channel marketing mix and fits directly into our overall company strategy which is to deliver comprehensive and highly measurable solutions to connect our clients directly with their customers using best-of-breed data, services and technology.”

The introduction of Epsilon Targeting launches 25-year-old ICOM into a new era, strengthened by the resources and market penetration gained in the union with Epsilon, which is ranked by Advertising Age Magazine as America's No. 1 Direct Marketing Agency.

“Epsilon places great value in ICOM’s database, and is eager to take advantage of the greater insight into consumers that ICOM brings, not to mention ICOM’s communications solutions capabilities and the legendary passion the ICOM team has for the work it does,” said Epsilon Targeting President Brian Rainey.

Epsilon Targeting will feature the following services:

  • Abacus Consumer and business cooperative transactional data
  • Consumer responder database TargetSource
  • Data and delivery vehicle TargetMail
  • Lifestyle data in Target NewMovers and Target NewParents
  • North America customer composite list offering TargetPlus
  • Canadian consumer database TargetIntel

Rainey will lead Epsilon Targeting with support from Arlene Lacharite, who will serve as general manager. Rainey previously held the position of president of Abacus and Epsilon Data Services. Prior to that role he was chief executive officer of Abacus when Epsilon acquired Abacus in 2007. Lacharite also joined Epsilon in the 2007 acquisition of Abacus.

About Epsilon

Epsilon is the industry’s leading marketing services firm. Ad Age ranks #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

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