Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski, Zakia Bouachraoui

Blog Feed Post

Microsoft Integrates Cashback into Live Search Products

This week, Microsoft announced its new money saving enhancement to the Live Search shopping site with Cashback being added to the mix.

Live Search Products, which serves as a shopping comparison and product search service, will now have permanent integration of the Microsoft Cashback program, incentivizing shoppers for purchasing through the site.

The Cashback program was initially introduced to encourage greater usage of Live Search, and to provide advertisers with an important Pay for Performance model on the network. Users could identify incentivized ads by the cashback icon in the sponsored listings.

ms-cashback-listing

Sentiment around the Cashback concept was mixed. Some thought it was a clever way to grow search usage and loyalty, while others felt was a desperate attempt to buy market share away from Google and Yahoo!

Either way, the results must have been solid, if the company has decided to expand its usage. According to a Search Engine Land post:

  • 20 of the top 50 online retailers in the US and 140 of Internet Retailer’s Top 500 are now participating in the program. These include new advertisers AT&T, Drugstore.com, FTD, Gap (including Banana Republic and Old Navy), Kmart, RedEnvelope and Saks Fifth Avenue.
  • There’s a 30 percent increase in product offers available.
  • There have been an average of 4.5 million unique users per month visiting Cashback who have conducted more than 68 million commercial queries.

Given the uptake of Cashback already, integration of the program into Live Search Products is a smart play to increase advertiser adoption. Retailers not included in the program will be disadvantaged when their products are displayed alongside Cashback retailers.

cashback-ms-listing

Microsoft have invested heavily is marketing and bolstering their search offering this year, and strategies like this which aim to capture greater share of vertical search markets are more likely to succeed than direct attempts to capture web search from Google!

Read the original blog entry...

More Stories By Rene LeMerle

Rene LeMerle is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

IoT & Smart Cities Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...