Welcome!

Cognitive Computing Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui

RSS Feed Item

ShoeMoney Sues Google Employee For AdWords Violations

The constant hunt for valuable Google AdWords keywords is akin to Search Engine Optimization - a dark magic that can become very lucrative for those that can figure out how to best their competitors. It’s also very competitive, with companies bidding on keywords as they vie to outdo their rivals. Google has policies in place to protect companies from having their trademarked names abused in ads (for example, I couldn’t create an ad for Apple that linked to TechCrunch), but it isn’t perfect. Today we’ve gotten word of an example of what can go wrong with AdWords’ filters don’t work, and a Google employee may be behind it.

Jeremy Schoemaker has built a name for himself as an online marketing guru at Shoemoney.com, where he writes on a variety of topics, mostly related to making money on the web. Outside of the marketing community he is perhaps best known for this famous photograph, in which he shows off a check displaying his monthly earnings from Google AdSense that total over $130,000.

Unsurprisingly, other marketers have tried to build off Schoemaker’s success through dubious means, registering ads through Google’s AdSense program that use the word ‘Shoemoney’ in their text - a term that Schoemaker has trademarked. Google forbids the practice, and Schoemaker has been able to fend off violations in the past without going to court.

But the latest offense was different. Beginning 4 months ago, Schoemaker began to notice a new violator, who was sending an ad for “Shoemoney” to the domain myincentivewebsite.com. Repeated attempts to contact Google and the offending parties went unanswered (as did a Cease and Desist). The owners of the offending website had set their contact information to ‘private’ through their registrar, so contacting them directly wasn’t easy. Schoemaker got a court ordered subpoena that ordered the violator’s webhost to disclose his personal information.

With his real name in hand, Schoemaker finally managed to get in touch with the alleged violator. The defendant claimed to be unaware of any breaches of Google’s Terms of Service or the Shoemoney trademark. Schoemaker isn’t convinced, stating that “he played dumb every time and was very deceitful with his responses”. To make matters worse, the defendant attempted to clear his name by sending Schoemaker a screenshot of his account featuring a list of keywords he was targeting - a list that Schoemaker says was incredibly similar to his own.

That’s when things started to get strange. A friend of Schoemaker’s discovered that the violator had a number of friends on Facebook who worked for Google’s AdWords. A cached version of his LinkedIn profile stated that he is an employee at Google working as an AdWords Account Strategist, though the title has since been removed. A call to Google’s New York office revealed that someone with his name is listed in the directory, all but confirming Schoemaker’s suspicions that he was dealing with a Google employee.

Schoemaker has filed suit against the violator (and his father, who stepped forward to claim the offending website as his own). At this point it’s still unclear if the violator used his position at Google to bypass its trademarked words filters or to access Schoemaker’s own list of keywords, but at the very least it’s hard to believe the Google employee was unaware that his actions were in violation of Google’s Terms of Service.

We have been unable to get in touch with the defendant. Google has given us the following statement:
“‘While we take this kind of allegation seriously we’re not able to comment on specifics.”

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Read the original blog entry...

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...