API Journal Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, William Schmarzo, Pat Romanski

Related Topics: @CloudExpo, Government Cloud

@CloudExpo: Article

Cloud Computing and Virtualization Will Take Center Stage in NYC

Which of Our 102 Sessions Will You Be Choosing in New York City?

A record 102 breakout and general sessions are on offer March 30-April 1, 2009 at SYS-CON's 2nd International Cloud Computing Conference & Expo, co-located with the 5th International Virtualization Conference & Expo. Which sessions are you going to attend? Decide by reviewing the details right here.

It is going to be a very high-energy three days for the senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists who are going to be attending the event in just 11 days' time at Manhattan's historic Roosevelt Hotel.

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CLOUD SESSIONS IN NYC MARCH 30-APRIL 1, 2009 (scroll down the page for VIRTUALIZATION sessions)

Under the Hood of the Google App Engine Datastore
Jim Gregorio - Developer Advocate, Google
–This session is a technical deep dive covering the design of the App Engine Datastore, how it enables scalability and what that means for applications designers.

Smarter Work with Desktop Clouds in the Mobile Enterprise
Carl Kraenzel – CTO of End User Services, IBM
–This session will share insights on the latest technology approaches, technical delivery considerations, pitfalls to guard against, and ways to evaluate the direct and indirect benefits.

Web-Scale Computing with Hadoop
Ajay Anand - Director of Grid Computing, Yahoo!
–This session discusses Apache Hadoop and Yahoo!'s approach to addressing the challenges of web-scale computing.

New Storage Solutions for Cloud Computing
Clod Barrera - Chief Technical Strategist, IBM
–This session describes common storage requirements for Cloud Computing, Storage as a Service examples, and new grid storage solutions.

Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Stephen Elliott - Vice President of Strategy, CA
–This session will show how IT and business leaders can extend their virtual and physical infrastructures through business-driven automation, standardized processes, and best practices.

The Cloud, the Rich Client & the Buckeye State
Brian H. Prince - Architect Evangelist, Microsoft
–How the Ohio Dept of Transportation has harnessed extensive infrastructure (thousands of sensors, historical & police data, etc.) and cloud services to create a rich solution.

Designing the Cloud
Russ Daniels - CTO of Cloud Services Strategy, HP
–This session will examine how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.

Desktop in the Publishing Arena
Ronnie Thomson - Sr. Vice President of Engineering, Quark
–How to achieve a rich development paradigm combining the power of rich clients and powerful servers running on-premise and behind a firewall.

What is Cloud Computing? Where Do I Fit In? How Will It Help Me?

Tim Crawford - Director of IT Operations, Stanford University
–This session will define a framework that includes SaaS, PaaS and IaaS and cover current and future Cloud opportunities.

Why the Cloud Will Outlast the Recession
Ed Sullivan - Founder & CEO, Aria Systems
–This session will examine how the evolution of Cloud Computing into the mainstream is a direct indicator that businesses have developed a trust in the quality and security of cloud based services.

What Does the Cloud Mean to Marketers?
John Gauntt - Founder, Media Dojo
–How will cloud computing change the relationship between marketers and agencies and consumers? This session will help cloud players understand what features are crucial in order for marketers to embrace cloud computing.

Dissembling the Cloud
JP Morgenthal - IT Architecture Consultant
–This session will disassemble the cloud and discuss the various components and the impact on business at each level.

Enhanced Security Models for Machine Image Deployments
Glenn Brunette - Chief Security Architect, Sun
–This session will focus on best practices to improve upon the security state of the art in Cloud Computing today.

A Simple CRUD Application on the Cloud in 30 Minutes
Raghavan Srinivas - Technology Evangelist, Intuit
–Hands-on session to build a simple CRUD application that can be deployed on the cloud in the matter of 20-30 minutes.

Forbes.com in Real Time
Jeff Bauer, Creative Director, Forbes.com
–How Forbes.com leverages cloud computing and web services to provide real-time BATS Exchange stock quotes.

Winning With Cloud Computing
David Linthicum, Founder, Blue Mountain Labs
–Actual case studies from those who have been winning with cloud computing, and a few that have not.

Internet Threat Protection via In-the-Cloud Reputation Services
Anthony Arrott - Special Assistant to the CTO, Trend Micro
–How SaaS technology takes reputation services a step further by conducting scanning in the cloud.

Cloud Building: Secrets from the Vault
David Bernstein - VP & GM of Cloud Computing, Cisco
–The challenges that Cloud Builders face from security, performance, and scalability perspectives.

Impact of Cloud Computing on Enterprise Application Architecture
David Bressler - Principal Architect, Progress Software
–Best practices to ensure “safe” Cloud Computing that drives tangible business IT improvements.

Cloud Computing and the Next Generation of Enterprise Architecture
Stuart Charlton - Chief Software Architect, Elastra
–Deploying an architecture-aware cloud computing infrastructure.

Web 2.0's Cloudy Future
Vik Chaudhary - VP of Corporate Development, Keynote Systems
–How various clouds can make it easy or hard to monitor the reliability and availability of applications.

The Complementary Cloud
Peter Coffee - Director of Platform Research, Salesforce.com
–Best practices for buyers, sellers and resellers of cloud APIs and resources.

The View from Government Cloud Computing Customers
Kevin Jackson - Director of Business Development, Dataline
–Insights, opportunities and important trends in the Federal government market segment.

Security Enterprise Assets in the Cloud
Patrick Kerpan - CTO, CohesiveFT
–How can companies can secure their assets in the cloud? Key considerations.

Cloud Transformation of Business Models, Architectures, and Usage
Jim Blakely - Director of Data Center Vistualization, Intel
–How Cloud Computing is changing the face of business.

The Anatomy of a Cloud: Public or Private
Sajai Krishnan - CEO, ParaScale
–The two flavors of Cloud storage: public or private.

Cloud Dataflow: New Directions in Massively Parallel Cloud Computing
Bill McColl, Founder & CEO, Cloudscale
–The new generation of cloud-based architectures and powerful new cloud services.

How to Build a Compute-Cloud Infrastructure
Ken Oestreich - Vice President, Egenera
–How to start and where to begin.

The Future of Cloud Computing and On Demand IT
Bob Quinn - Founder, Chairman & CTO of 3Leaf Systems
–How networking infrastructure and servers are evolving to bring on demand IT to the cloud.

The Good, the Bad and the Ugly of Cloud Computing
Simon Wardley - Software Services Manager, Canonical
–The benefits and downsides to cloud computing, including why you have little choice but to adopt and why open source is essential for its future.

Assembling and Using Cloud Services with Service Component Architecture

Doug Tidwell - Senior Software Engineer, IBM
–How to create an SCA service from code and data in the cloud.

Securing Your Data in the Cloud
Omer Trajman - Director of Field Engineering, Vertica Systems
–Security policy in the cloud - firewalls, VPNs, encryption, and virtual root.

Leveraging the Clouds for Reliable Web Apps

Thorsten von Eicken - CTO and Co-Founder, RightScale
–Approaches and solutions that yield practical results for those considering leveraging the clouds today.

Using the Cloud to Deliver Role-Based Business Intelligence
Scott Wiener - Co-Founder & CTO, Cloud9 Analytics
–The rise of on-demand, role-based business intelligence - delivered in the cloud.

Moving From a Licensed to a SaaS Model: What to Expect
Brian Zanghi - President & CEO, Kadient
–How to improve your chances of success when adopting the SaaS model.

Scaling Permission-based Email in the Cloud
Bryan Wade - Director of Channel Partnerships, ExactTarget
–If you’re thinking about adding an “MTA or SMTP in the Clouds,” or just want to learn more about sending mass messages at scale, this session’s a must.

Platform-as-a-Service: Opportunities Amid the Disruption
Matt Holleran - Venture Partner, Emergence Capital Partners
–The cloud has emerged as a disruptive force, something venture capitalists live for. This session will review the emerging PaaS opportunity for investors and entrepreneurs.

Combining the Cloud & the Desktop in the Publishing Arena
Warren Wilbee - Director of ISV Evangelism, Microsoft
–How to achieve a rich development paradigm combining the power of rich clients and powerful servers running on-premise and behind a firewall.

Introducing the Business Cloud
Tien Tzuo - CEO, Zuora
–This session will explain how cloud-based companies can monetize, increase profitability and streamline business processes all while building and managing their subscription-based businesses.

The Sky's the Limit
William Fellows - Principal Analyst, The 451 Group
–What is the state of play? Adoption of public and internal clouds - findings from last three survey results from March 2008 to present.

Open Source & Cloud Computing: Is There a Free Software Alternative?
Pau Garcia-Mila - Founder, eyeOS
–How a Free Software project started in 2005 created a Cloud OS that can be easily hosted from almost any web server.

Building Enterprise Solutions on Microsoft's Azure Cloud Computing Platform
Ranjith Ramakrishnan - Co-Founder & CTO, Cumulux
–This session will explore how Enterprises can create apps using Azure's computational capabilities including a live demo of a Cloud-based Mobility application.

Unlocking the Cloud with Load Balancing Software
Owen Garrett - PM and Technologist, Zeus
–This session describes how load balancing and application traffic management software can deliver unexpected and cost-reducing benefits in the cloud.

The Cloud as a Competitive Edge - A Start-Ups Story
John Barr - COO & VP Engineering, Yieldex
–This session addresses the key ways that cloud computing can be used by a young growing business as a competitive edge.

Enterprise Cloud Orchestration Services - What Can Process Technology Offer?
Jon Pyke - Chief Strategy Officer, Cordys
–This session will discuss how orchestration services in the cloud could radically liberate the SMB community and disrupt the enterprise software market.

An Open Source Infrastructure for Cloud Computing: Eucalyptus
Prof Rich Wolski, University of California, Santa Barbara
–This session will present IaaS-style cloud computing using Eucalyptus -- Elastic Utility Computing Architecture for Linking Your Programs to Useful Systems.

Managing Virtualized Environments and Achieving Cloud Efficiencies in the Data Center
Phil Fritz - Manager, Tivoli Strategy and Product Management, IBM
–How do you deploy new services to a virtualized infrastructure? How do you achieve the efficiencies of a cloud model?


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Virtualizing Server Side Applications in the Datacenter and for the Cloud
Greg O'Connor - CEO, appzero
–This session covers emerging technologies, such as Virtual Application Appliances, aimed at bundling pre-existing applications so they can be moved to different Cloud providers.

Desktop Virtualization Isn't Just VDI
Jim Sanzone - Practice Director, VIRTERA
–This session will explore solutions and technologies that you should consider either as complementary to a "VDI" implementation, or in some cases, as replacement technologies that are focused more on your specific challenges.

Taming the Butterfly Effect in Virtualized Environments
Hezi Moore - Founder & CTO, Reflex Systems
–This session will discuss how VM sprawl is obscuring critical network relationships and demonstrate how IT organizations can apply cutting edge visualization technologies to view the impact these changes are having on the data center as a whole.

Application Integration in a Virtualized World
Francis Carden - Founder, OpenSpan
–This session will discuss the challenges and possible solutions for integrating virtualized applications into existing IT environments, featuring desktop integration technologies that enable virtualized, legacy and desktop-based applications to integrate with other applications via Web services.

SYS-CON.TV Power Panel

Daniel Beveridge - Director of Virtualization Strategy, VIRTERA
–In this fast-moving discussion panel we look at the needs of enterprise to drive costs down and free up resources and the role that moving to a flexible IT infrastructure can play.

Managing Virtualized Environments in the Data Center
Phil Fritz - Manager, Tivoli Strategy and Product Management, IBM
–How do you deploy new services to a virtualized infrastructure? How do you achieve the efficiencies of a cloud model?

The Future of the Virtual Enterprise
John Trembley - Vice President, Xeround
–This session will explore the advancements in database virtualization techniques that make data in the clouds a viable reality.

“Green” Your IT Environment with Virtualization

Sam Somashekar - Advisor of Product Management, CA
–This session will explore how to properly use and manage virtualization within IT to provide the maximum support for your corporate Green IT initiatives.

Optimizing Web Application Performance in a Virtualized Environment
Dan Juengst - VP of Application Performance Management, HP
–This session will show how APM enables enterprises to monitor applications in virtualized infrastructures in real-time from the perspective of the end user.

Using Virtualization to Secure Your Users' Desktops
Anup Ghosh - President & CEO, Secure Command
–This session looks at how desktop virtualization can be deployed within an organization to secure users' desktop applications against Internet-based threats and untrusted content.

Making Sense of Desktop Virtualization
Martin Ingram - VP of Strategy, AppSense
–This session looks at the virtualization technologies (hardware, operating system, application and user) and where they can be used (hosted, client and cloud).

How and Why is a Flexible IT Infrastructure the Key to the Future?
Lucian Lipinsky de Orlov - Director of Business Strategy & Solutions, VIRTERA
–This fast-moving discussion panel will be moderated by Virtualization Conference Chair, Jeremy Geelan

Leveraging Endpoint Virtualization
Ken Berryman - VP, Endpoint Virtualization, Symantec
–The positive impact of endpoint virtualization on management, security, performance and flexibility

Reducing TCO with Client-Hosted Virtualization
Bill Corrigan - Chief Strategy Officer, Neocleus
–How client-hosted virtualization offers a different approach to controlling the corporate image without compromising security.

The VDI Turing Test
Amy Hodler - Director of Product Management, Tranxition
–New desktop environments need to be able to pass the Virtualization Turing Test. This session will discuss best practices for bringing your users’ personalized environments along to a VDI environment.

Breaking Beyond Datacenter Virtualization
Shawn Cooney - Co-Founder & Director of Research, Certeon
–How to apply the benefits of virtualization to transform branch and remote office efficiency.

Keeping Pace with Virtualized Environments
Jonathan Siegal, Director of Product Marketing, EMC
–Learn how today's management solutions can help automate virtual operations.

Compliance in the New Age of Virtualization
Jay Litkey - Founder, President & CEO, Embotics
–How to maintain compliance when copying, moving and consolidating servers and data centers.

Navigating Safely Through Virtualization's Legal Minefield
David Snead - Attorney-at-Law, Washington DC
–Upstream, downstream and corporate liability issues associated with acquiring, using and distributing virtualized and cloud computing products.

Virtualizing Resources in Production Database Systems
Peter Thawley - Senior Director/Architect, Sybase
–How today's enterprises are using and benefiting from Virtualized Resource Management.

Security Implications of Virtualization
Joshua Corman - 'Principal Security Strategist, IBM
–What strategic plans do businesses need to put in place for the new attack surfaces virtualization brings?

Securing the Benefits of Virtualization
Ted Ritter - Sr. Research Analyst, Nemertes Research
–Round-up of the principal elements of virtualization security, and the solutions/vendors in the space.

Get the Most Out of Your VMware Infrastructure
Alex Bakman, Founder & CEO, VKernel
–How to get the most out of you existing hardware and software investments.

Flexible I/O for Self-Virtualizing Devices
Derek McAuley - Chief Scientist, Netronome Systems
–This session will focus on new methods to achieve improvements with flexible, self-virtualizing PCIe devices, while also reducing costs.

Virtualization Performance and Capacity Management
Bernd Harzog - CEO & Founder, APMExperts
–What are the criteria for evaluating virtualization performance management products? How those criteria be applied?

The Perimeter Retreat: Fall Back! Fall Back to the Server!
Bill McGee - Co-Founder & VP of Technology, Third Brigade
–Virtualization may have poked serious holes into traditional perimeter security controls but server-based security remains possible. This session compares different approaches.

Transforming Your IT Shop into a Service Delivery Organization through Virtualization
John Suit - Founder & CTO, Fortisphere
–How to leverage virtualization technology to drive business change in your IT organization.

Server Consolidation Without Virtualization
Fred van den Bosch - CEO, Librato
–This session will look at instances in which IT is turning to alternative server consolidation technologies to server virtulaization.

Smarter Insights: How the CIO Becomes a Hero Again
Michael Hill - VP Enteprise Initiatives, IBM
–How can the CIO take advantage of the new capability to offer more responsive, scalable, and available IT services?

Don't Wait for Stateless Virtual Desktops
Jeff Fisher - Sr Director of Strategic Development, Desktone
–This session will explore how cloud-hosted desktops deliver value without requiring the complete transformation of Windows clients, detailing how storage, data security and costs can be improved.

Business Benefits of Virtualization
Matt Probst - Sr. Computing and Storage Architect, Verio
–This session will discuss the business benefits of virtualization and also touches upon how cloud computing is the next incremental step in the evolution of outsourcing hosting and services.

Recession-Proof Your Data Center
John Stetic - Sr. Director, Novell
–This session will outline best practices for making prudent, recession-proofing moves such as virtualization and server consolidation, that will keep IT organizations trim while remaining competitive and prepared for sunnier days.

Database Virtualization versus Database Clustering
Albert Lee - Co-Founder & Chief Strategy Officer, xkoto
–This session will show how, by implementing virtual technologies, companies can save on IT infrastructure costs by effectively eliminating the need for expensive, idle DR hardware, and maximizing existing hardware.

Top Five Threats Virtualization Brings to an IT Environment
Eric Greenberg - VP of Security & Risk Solutions, Integralis
–This session will detail the top 5 threats virtualization brings to an IT environment and provide best practice recommendations on how to mitigate those risks.

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Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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