Welcome!

Cognitive Computing Authors: Zakia Bouachraoui, Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White

Blog Feed Post

How to write a good SEO plan or proposal ?

It is a customary to add the following main points in any formal SEO proposal :

  • SEO objectives

This means whether you are concerned about just TRAFFIC or VISITOR CONVERSION & LOYALTY

  • Site Analysis

This is meant to assess what is needed to best optimize it for the search engines and visitors alike, this may include (but is not limited to ) design,layout, navigation, colors, background, fonts, images,
broken links, title/meta tags etc., html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics etc.

  • Keyword Research

Much has been said on this topic everywhere.

  • Competitive Analysis

Obviously, this includes the analysis of your competitors

  • SEO Copywriting

This includes modifying your site headings,HTML text, layout, design and even images where needed to make the site appropriate for search engine rankings but doing so we should not forget that it is the humans for whom this site is meant for not the search engines alone !

  • Creation of Meta Information

Based on keyword research and competitive analysis the title,meta tags and headings have to be changed accordingly.

  • Site Map Creation

This is to facilitate the search engine spiders/crawlers so that the site indexing is proper and efficient.

  • Link Popularity Building

This step involves getting links for your web site with optimized anchor text.

  • Search Engine and Directory Submissions

This is an important steps in link building process.

  • Target Audience Review

This helps decide how technical the content can be and the color schemes etc.

  • Localization

This is among one of the most important SEO steps and often forgotten, optimizing web sites for your local audiences e.g. if you are service provider in Canada then it is obvious that anyone willing to have that specific services will prefer a Canadian company ,if it suites his needs, than an off the continent company with whom a constant communication gap will occur and it will be hard for him to access their reputation. Believe it or not people prefer their nearest services providers and they do search for them so why not it is you who they choose.

Bottom line: Must optimize for local business.

This includes :

  • Local Yellow Pages
  • Local City Guides
  • Contact Information

Mention your contact information clearly so that customer can reach you easily, adding road map is a good idea too !

  • Web Site Load Time and HTML Validation
  • Compatibility and Resolution Checking

These steps assure that search engine spiders will not face any difficulty browsing your site and also the visitors will have a good site experience

If you want to Download SEO Templates & Worksheets, visit:

http://www.yourseoplan.com/download-worksheets.html

Feel free to put your comments and suggestions for further discussions.

Read the original blog entry...

More Stories By Mohsin Khawaja

Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.
http://www.linkedin.com/in/khmohsin

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.