|By Jeremy Geelan||
|April 16, 2009 07:00 AM EDT||
"There's a lot of hype over cloud computing, but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed," says VMware CTO Steve Herrod in this Exclusive Q&A with Jeremy Geelan, Conference Chair of SYS-CON's Cloud Computing Expo series (California, New York, and Prague).
Steve Herrod, VMware CTO, during his Virtualization Conference & Expo Keynote in New York City
Jeremy Geelan: Do you agree with Dell's Drew Engstrom that "virtualization has matured to the point where it is not just viewed as a red-hot, ‘solve everything' technology, but as an effective means...to meet specific business needs and objectives"? Are we really that far along already - and if so why?
Steve Herrod: At VMware, we've worked together with Dell and with Drew for many years, and we have enjoyed helping with virtualization's broad acceptance and continued maturation. It is absolutely clear that virtualization is here to stay. In the future, we'll look back at the non-virtualized compute models as we look back on the phonograph or on bulky CRTs. The benefits it brings towards more efficient hardware use, faster server provisioning, higher application availability, and more secure computing are undeniable. All of that being said, I believe we're far from realizing the full benefits that virtualization can bring to datacenters, desktops, laptops, and mobile phones.
Geelan: So in these recession-sensitive times, business benefits are both real and tangible, from virtualization?
Herrod: Absolutely. Virtualization has always enabled IT organizations to do more with less, and our customers commonly share their amazement regarding just how quickly and easily they achieve their return-on-investment. What's more, they are achieving these savings while also progressing down the path towards the more flexible, available, and secure datacenter of the future.
Geelan: In your recent VMware Blog you anticipated that 2009 would begin to see the resolution of what you called the "desktop dilemma" - i.e., the business choice of whether to provide thick or thin clients for employees. What specific business and technology vectors make 2009 a decision-year?
Herrod: There are a number of factors forcing IT departments to rethink how they will provide desktop computing to their organizations:
- People are more mobile than ever, using a multitude of devices to do their work
- Compliance and security requirements have increased
- Growing diversity in the types of applications (e.g. Windows, Mac, and Web)
- IT must support all of the above changes with tighter budgets than ever
Our vClient initiative is aimed at providing an elegant solution to the above challenges, giving users ubiquitous access to all of their applications and with a rich user experience while helping IT make these desktops more manageable and secure.
Geelan: Aside from the desktop, where else does VMware see most potential growth for virtualization technologies?
Herrod: We have three major initiatives at VMware; Virtual Datacenter OS (datacenter products), vClient (desktop products), and vCloud (connecting enterprise customers with cloud providers). The datacenter side of the business is the most mature, but it's still incredibly early on in this opportunity. We constantly see customers transition their use of virtualization from tactical server consolidation projects to it being the centerpiece of their more strategic datacenter directions. As customers continue this progression, we see huge opportunities for the management and automation solutions that we provide.
And the vCloud initiative is also very early and full of promise. There's a lot of hype over "cloud computing", but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed.
Geelan: What's the risk of Virtualization becoming just another buzzword used in the attempt to get organizations to "sign a check"?
Herrod: VMware's culture has been to avoid the hype and always try to under-promise and over-deliver. That being said, excessive industry-wide hype over virtualization (and cloud computing for that matter) can lead to disappointment. We're going to try to tamper the overhyping and focus on the specific benefits of VMware virtualization.
Geelan: Tell us about your collaboration with Cisco...what role can virtualization play in the networking space?
Herrod: We're collaborating with Cisco on a number of fronts. The most visible collaboration has been their introduction of the Nexus 1000v, the first 3rd-party software network switch available for VMware Infrastructure. This will go a long way in giving network administrators all of the visibility and flexibility that they need in the virtualized datacenter. We are also collaborating on more responsive remote display protocols for our vClient initiative, on new security offerings for the Virtual Datacenter OS, on standards for network management, and on several future areas that I can't publicly comment on.
It's clear that this is just the beginning, too. The datacenter of the future will be fully virtualized with the network enabling new levels of application mobility, security, and quality-of service guarantees. As we transition customers towards the cloud model, the network will, of course, play an even bigger and more visible role in these same areas.
Geelan: How about mobile virtualization - what's the current story there?
Herrod: Virtualization for mobile phones feels very similar to what we encountered 10 years ago with desktop and server virtualization; there are several technical challenges, but there will be a very big payoff to handset manufacturers, telecom service providers, ISVs, and end customers. Several companies are evaluating our products and expressing excitement in two particular areas: (1) simplifying the development, test, and deployment of the increasingly powerful OSes and applications for mobile devices, and (2) providing increased security by isolating trusted data and applications from the fun downloads many people are enjoying. It's still early though, and I expect it to be at least another year before you start to see broad deployment of virtualizaiton in the mobile phone space.
Geelan: As you know, SYS-CON as an organization is laser-focused not only on virtualization but also on cloud computing: how does VMware define itself in relation to the new world of the cloud?
Herrod: Virtualization and automation are key enablers of cloud computing, so we feel that we have a major role to play in this new space. Our vision is three fold:
- Help enterprises to run their own datacenters in a more "cloud-like" fashion. These "internal clouds" will be more efficient, deliver compute capabilities on demand, and securely support multiple disparate departments on a shared physical infrastructure.
- Provide a powerful software stack to a broad ecosystem of cloud providers. We'll deliver a suite of software that will help "external clouds" increase their efficiency and provide meaningful service level agreements for their users.
- Provide technologies to connect the internal and external clouds. The beauty of virtualized applications is that they are fully encapsulated and can be transported between datacenters without modification. We're working with our partners to enable this connectivity and let enterprise customers leverage the external clouds as desired... for on-demand test labs, for overflow compute capacity during peak demand periods, or to completely transition a set of their production workloads.
Again, there is a lot of work to do to achieve this full vision, but we're confident in the direction and think we have the right team and tools to deliver it.
Geelan: So is it a multi-vendor world, an interoperable one?
Herrod: It's a more heterogeneous world than ever before, but customers clearly desire, and in fact demand, interoperability. Virtualization naturally helps interoperability by breaking the unnatural ties between software and hardware. However, there is a lot of additional interoperability work required, and we're particularly focused on enabling two industry standards. The first is called the open virtualization format (OVF). OVF is focused on defining a standard format for virtual machines that enables them to be deployed on any vendor's virtualization offering. The second focus area is on management of the virtualization layer. This effort is farther behind, but is focused on defining a standard set of interfaces that hypervisors should support with the end goal of enabling management of multiple virtualization offerings from a single management tool.
Geelan: Do you agree with those who contend that Cloud Computing, in its current incarnation anyway, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service? What's the trajectory of Cloud Computing seen from a VMware perspective?
Herrod: There are some great examples of cloud computing today, but they typically come with some constraints or compromises. For example, some cloud computing offerings require that you rewrite your application for their specific environment. In addition to the work required to do the coding, it also makes it difficult or impossible to ever leave that cloud should you need to. Another compromise with some cloud offerings has been the lack of acceptable performance and availability service level agreements.
As mentioned above, we think we can leverage our technology expertise to address many of these compromises and make cloud computing a reality even for completely unmodified applications and with even more desirable SLAs. We also believe we can help on the interoperability front, allowing customers to more easily enter and exit cloud computing providers with their virtualized applications.
Geelan: Lastly, what duty or duties of care do you feel being the CTO of a top company like VMware brings with it in the first decade of the twenty-first century? How important is the ‘IT greening' aspect of virtualization to you, for example?
Herrod: I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.
|michael boca 01/21/09 10:52:00 PM EST|
I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 27, 2016 09:30 AM EDT Reads: 2,646
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Sep. 27, 2016 08:30 AM EDT Reads: 2,636
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 27, 2016 08:15 AM EDT Reads: 2,625
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Sep. 27, 2016 08:00 AM EDT Reads: 1,991
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 27, 2016 08:00 AM EDT Reads: 3,696
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Sep. 27, 2016 07:45 AM EDT Reads: 3,286
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Sep. 27, 2016 07:45 AM EDT Reads: 2,498
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Sep. 27, 2016 07:30 AM EDT Reads: 2,975
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Sep. 27, 2016 07:15 AM EDT Reads: 1,117
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 27, 2016 06:45 AM EDT Reads: 3,333
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 27, 2016 06:30 AM EDT Reads: 1,894
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 27, 2016 05:30 AM EDT Reads: 1,160
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Sep. 27, 2016 05:15 AM EDT Reads: 1,447
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 27, 2016 04:45 AM EDT Reads: 1,161
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 27, 2016 04:30 AM EDT Reads: 2,063
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 27, 2016 04:15 AM EDT Reads: 2,116
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 27, 2016 03:00 AM EDT Reads: 2,781
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 27, 2016 03:00 AM EDT Reads: 1,809
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Sep. 27, 2016 03:00 AM EDT Reads: 2,945
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 27, 2016 02:15 AM EDT Reads: 1,608