Welcome!

API Journal Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Rishi Bhargava

Related Topics: Silverlight, Java IoT, @CloudExpo

Silverlight: Article

Ten Cloud Computing Predictions for 2009 - From Appirio

Predicts strong growth for cloud computing, Azure disappointment, SaaS 1.0 failure and increased cloud connections

As the year draws to a close, many companies are left wondering what next year will bring for this year's hottest technology trend - cloud computing. To answer these questions, Appirio today released its top 10 predictions for how cloud computing will evolve in 2009 and the impact those trends will have on IT and business.

Appirio's predictions reveal that in spite of our current economy, cloud computing will continue to see strong growth and investment over the next year - a prediction that industry analysts agree with as well. As more and more companies like Flextronics, Genentech and Harrah's publicly discuss their experience with cloud computing, it will pave the way for even more adoption over the coming year.

"This year cloud computing made the leap from an interesting proposition to a viable option for even the largest of enterprises. In 2009 it becomes mandatory," said Appirio co-founder, Narinder Singh. "Today's economic climate will force enterprises to pick technology winners and losers for their environment in order to cut costs, be more efficient and deliver business-relevant innovation. Cloud computing makes this seemingly impossible task a possibility - much more so than with traditional software. This is why we believe cloud computing will be counter cyclical, with SaaS and Platform as a Service (PaaS) investment accelerating, and traditional software spending declining."

Appirio's 2009 predictions include:

1. The "cloud of clouds" expands but sees traction revolve around open platforms. Expect to see Microsoft and other traditional software players invest even more in new but closed cloud platforms. At the same time, proponents of a more open approach, like Amazon, Facebook, Google and Salesforce, will push more and deeper "cloud connections" like they did this year. This will create a more heated debate between the value of closed versus federated platforms.

2. At best, Microsoft Azure will be a better platform for Exchange. Microsoft will continue to shower attention on Azure but will see relatively limited adoption from ISVs and customers. While it will likely disappoint users and remain well behind established cloud players for the first few years, it will become a viable platform by 2010 - primarily as a better foundation for Microsoft Exchange and existing on-premise .NET applications.

3. Google doubles down on the enterprise; enterprises return the favor by racing to Google Apps. Google has already shown they're serious about winning over enterprises with acquisitions like Postini and investments in Google Apps. They'll continue to expand their support for enterprise-class security, transparency, and development languages. In return enterprise customers, faced with economics that overcome preconceptions, will substantially increase their pace of adoption. We expect to see at least 3X the number of enterprises evaluating and moving to Google Apps, at the direct expense of Microsoft Exchange, Office and Lotus Notes (the Asbestos of Software).

4. A major SaaS 1.0 company will fail. Although SaaS and cloud investments will increase next year, a number of SaaS 1.0 companies - stand-alone companies who built their SaaS products from scratch on their own - will either falter due to the demands of creating infrastructure, or chose to re-platform. The progress of enterprise-ready platforms like Force.com makes it much easier for SaaS 2.0 companies to build advanced products that can leap ahead of the competition at a much lower cost.

5. A rise in serverless companies with 1000+ employees. In 2009, the market will start to hear about more and more companies going completely server-less. While this is already happening at smaller companies, larger and larger companies will optimize their business processes and cut IT expenses by outsourcing to cloud providers.

6. The rise and fall of the private cloud. While private clouds will continue to generate a significant amount of hype, customers in most cases will realize they are little more than a better data center implementation. They will be valuable for customers who have significant transaction volumes and stringent regulatory or security requirements, but will have little ROI for the average IT organization. In the end, private clouds will create more value for service providers than for customers.

7. Business Intelligence (BI) becomes the next functional area to SaaSify. Just as CRM and HRM applications became poster children for the shift to SaaS these last few years, we'll see the same thing happening with on-demand BI. We'll also see a bifurcation in this space, with one set of applications built from the ground up to leverage the inherent benefits of cloud computing and one set a repackaging of traditional BI features just delivered over the Internet.

8. SAP or Oracle gets into the PaaS game. While these companies may have hedged their bets in 2008 (or even berated the SaaS model), we believe one of these companies will see the writing on the wall and start at least talking about a new cloud platform they're building over the next few years. In fact, they will attempt to switch the conversation and convince the market they have been working on this for years but called it something different.

9. Enterprises will figure out how to use social networks in the right way. Companies - especially their HR and marketing organizations - will finally figure out how to utilize social networks in day-to-day operations. More and more business (employees, leads, market intelligence) will come directly through business applications that tap into Facebook, Twitter, LinkedIn and other social networks that are already being used by employees and customers outside the workplace.

10. There will be at least one $100M software product built on Force.com. The myth that it is impossible to build a big business on an on-demand platform will finally be debunked by the emergence of a PaaS-enabled application in 2009 that has the potential for a $100M run rate.

These predictions are loosely based on what Appirio is hearing and seeing first hand from industry insiders around the globe - from a base of over 2,000 customers, partnerships with leaders in this space, and conversations with industry influencers.

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...