|By Virtualization News||
|June 29, 2009 06:00 AM EDT||
Now held three times a year, in New York, Prague, and Silicon Valley, the organizing principle of each International Virtualization Conference & Expo remains the same: our aim is to ensure, through an intense and carefully chosen program of technical and strategic breakout sessions, that attending delegates leave each Conference with abundant resources, ideas and examples they can apply immediately to leveraging Virtualization, helping them to maximize performance, minimize cost and improve the efficiency and flexibility of their Enterprise IT endeavors.
The Call for Papers for the 7th International Virtualization Conference & Expo, which will be held in Santa Clara, CA, on November 2- 4, 2009, is currently still open.
The submissions URL is here, and the deadline for submissions is June 30, 2009.
Topics welcomed include every aspect of virtualization. For example:
- Server Virtualization
- Desktop Virtualization
- File Virtualization
- The Future of the Virtual Enterprise
- Business Change Through Virtualization
- Endpoint Virtualization
- Hosted Virtualization
- Client-Hosted Virtualization
- Virtualization Hardware Support
- Hardware-level Virtualization
- Storage Virtualization
- Virtualization for Server Consolidation and Containment
- Windows Virtualization
- Utility Computing
- Self-Virtualizing Devices
- State of the Virtualization Services Market
- Legal Pitfalls of Virtualization
- Performance & Capacity Management
- Server-Based Security
- VM Densities
- Best Practices
SYS-CON Conferences Alumni Presents an All Star Faculty
Cloud Computing Conference & Expo, colocated with the International Virtualization Conference & Expo presented the most distinguished faculty of speakers on any technology conference taking place for the past two years. Speakers, general session and keynote presenters included such names as: Brad Abrams (Microsoft), Koen Aers (Red Hat / jBoss), Al Aghili (Managed Methods), Mehmet Akin (Sprout Systems), Dustin Amrhein (IBM), Ajay Anand (Yahoo!), Akbar Ansari (Oracle), Jean-Francois Arcand (Sun Microsystems), Anthony Arrott (Trend Micro), Matias Bagini (JRapid), Alex Bakman (VKernel), Jeffery Barr (Amazon), John Barr (Yieldex), Clod Barrera (IBM), Julio Barros (E-String Technologies), Roger Baskerville (Vizioncore), Jeff Bauer (Forbes.com), Keith Bergelt (Open Invention Network), Jerome Bernard (Elastic Grid), David Bernstein (Cisco), Ken Berryman (Symantec), Rohit Bhardwaj (Kronos), Sumeer Bhola (IBM), Tom Bishop (BMC Software), Jim Blakely (Intel), Robert Boedigheimer (Schwans), David Boloker (IBM), Sujoe Bose (DSine Dynamics), Gregory Brail (Sonoa Systems), Brad Brech (IBM), David Bressler (Progress Software), Brad Brown (TUSC), Geoff Brown (G2One), Glenn Brunnette (Sun Microsystems, Eric Bruno (Sun Microsystems), Shane Bryzak (jBoss), Donato Buccella (Certeon), Uri Budnik (RightScale), Bob Buffone (Nexaweb), Guy Bunker (Symantec), Juan Camilo Ruiz (Oracle), Kord Campbell (Splunk), Francis Carden (OpenSpan), Michael Carey (BEA/Oracle), Tony Carrato (IBM), Marco Casario (Comtaste), Richard Cassidy (Virtual Computer), William Cava (Ektron), Suresh Chandrasekaran (Denodo), Andre Charland (Nitobi), Stuart Charlton (Elastra), Vik Chaudhary (Keynote Systems), Robbie Cheng (Potix), Roberto Chinnici (Sun Microsystems), Jeremy Chone (Nexaweb), Jason Christensen (jason411.com), Anthony Cincotta (Booz Allen Hamilton), Peter Coffee (SalesForce.com), Ariel Cohen (Xsigo Systems), Frank Cohen (PushToTest), Reuven Cohen (Enomaly), Jim Connors (Sun Microsystems), Andrew Conte (APC), Shawn Cooney (Certeon), Rod Cope (OpenLogic), Joshua Corman (IBM), Bill Corrigan (Neocleus), Tim Crawford (Stanford University), Douglas Crockford (Yahoo!), Paul Croft (Mediatonic), Simon Crosby (Citrix), Richard Croucher (Citihub), Stefanos Damianakis (Netrics), Glen Daniels (WSO2), Kurt Daniels (HP / Parallels), Parand Darugar (Yahoo!), Jose de Castro (Voxeo), Jeremy Deane (Collaborative Consulting), Andy Denmark (TripIT), Sean Derrington (Symantec), Ali Diab (AdMob), Blake Dournaee (Intel), Jon Doyle (CommuniGate), Jim Driscoll (Sun Microsystems), John du Pre Gaunt, Brian Duckering (Symantec), Nuno Duro (Evolve), Peter Eicher (FalconStor), Stephen Elliot (CA), Yakov Fain (Farata Systems), Walter Falk (IBM), John Fallows (Kaazing), Eric Farrar (Sybase iAnywhere), William Fellows (The 451 Group), Jon Ferraiolo (OpenAjax Alliance), Jeff Fisher (Desktone), Mark Fisher (SpringSource), Chris Fleck (Citrix), Luis Font (NTR Global), Stephen Foskett (Nirvanix), Lou Fox (Bluewolf), Paul Fremantle (WSO2), Pierre Fricke (Red Hat), Phil Fritz (IBM), Shai Fultheim (ScaleMP), Kyle Gabhart (Web Age), Michael Galpin (eBay), Roberto Gamboni (AT&T), Paul Garcia-Mila (eyeOS), Owen Garrett (Zeus Technology), Andrea Gazzanigo (Funambol), Raimund Genes (Trend Micro), Pavel Georgiev (3Tera), Evan Gerber (Molecular), Rick German (Stoneware), Joshua Gertzen (Truecode), Anup Ghosh (Secure Command), Becky Gibson (IBM), Dror Gill (Ceedo), Michael Girouard (Magnani Caruso Dutton), Dan Gisolfi (IBM), Paul Giurata (Catalyst Resources), Alex Givens (UC4 Software), Ted Goddard (ICEsoft), John Goodson (DataDirect), Sue Googe (Northrop Grumman), Michael Gorman (Whitemarsh Information Systems), Andreas Grabner (dynaTrace Software), Laurie Gray (OneSpring), Eric Greenberg (Integralis), Joe Gregorio (Google), Jeremy Grelle (SpringSource), Mike Grushin (feedbackFX), Arun Gupta (Sun Microsystems), Anil Gurnani (JP Morgan Chase), Ravi Gururaj (VMLogix), Scott Guthrie (Microsoft), Robert Hagmann (Coral8), Kevin Hakman (Aptana), Wesley Hales (Red Hat), Brent Hamby (NextDB.net), Mark Hapner (Sun Microsystems), Bernd Harzog (APM Experts), Mark Heid (IBM), Geoff Hendrey (NextDB.net), Stephen Herrod (VMware), Patrick Hertzog (NEXThink), Michael Hill (IBM), Michael Ho (Quasidea), Amy Hodler (Tranxition), Billy Hoffman (HP), Kevin Hoffman (iPhone Developer's Journal), Matt Holleran (Emergence Capitals), Gordon Hunt (Real-Time Innovations), Kingsley Idehen (OpenLink Software), Martin Ingram (AppSense), Carlo Innocenti (DataDirect), Kevin Jackson (Dataline), Jonas Jacobi (Kaazing), Maneesh Jain (3PAR), Vikas Jain (Oracle), Ralph James (RSSBus), Sam Johnson (Australian Online Solutions), Christophe Jolif (ILOG), Charles Jolley (Sprout Systems), Dan Juengst (CA), Ariff Kassam (xkoto), Yehuda Katz (EngineYard), Chris Keene (WaveMaker), Charles Kendrick (Isomorphic), Patrick Kerpan (CohesiveFT), Justin Kestelyn (Oracle), Howard Kiewe (Info-Tech), Ed Kiraly (ILOG), Scott Kirkwood (MomentumSI), Roger Kitain (Sun Microsystems), David Kleidermacher (Green Hills Software), Kristof Kloeckner (IBM), Eric Konieczny (Booz Allen Hamilton), Harald Kornmayer (NEC), Carl Kraenzel (IBM), John Krahulec (Bizwhazee), Senthil Krishanipillai (Sybase), Krishna Krishnamaneni (AT&T), Sajai Krishnan (ParaScale), Senthil Krishnapillai (Sybase), Jacek Kruszelnicki (Numatica), Mark Krzysko (US DOD), Todd Kuczaj (Accenture), Subra Kumaraswamy (Sun Microsystems), Chirs Laffra (IBM), Lynn LeBlanc (FastScale), Rich Lechner (IBM), Lars Leckie (Hummer Winbald Venture Partners), Matthew Lee (Neocleus), Felipe Leme, Patrick Leonard (Roguewave), Petri Lillberg (SSH), Jan Linden (Global IP Solutions) David Linthicum (Blue Mountain Labs), Paul Lipton (CA), Jay Litkey (Embotics), Victoria Livschitz (Grid Dynamics), Greg Lomow (BearingPoint), Bob Lozano (Appistry), Kevin Lynch (Adobe), Jim Mackay (iTKO LISA), Susan Malaika (IBM), Peter Manca (Egenera), Anne Thomas Manes (Burton Group), Andi Mann (Enterprise Management Associates), Diego Marino (Abiquo), Brian Martin (IBM), Steve Maryka (ICEsoft), Miko Matsumura (Software AG), Albert Mavashev (Nastel), Jamal Mazhar (Kaavo), Derek McAuley (Netronome Systems), Bill McColl (Cloudscale), David McCrory (Hyper9), Bill McGee (Third Brigade), Mark McIlvane (Velocent), Joe McKendrick (WebServices.org), Dave Meeker (Roundarch), Mark Meeker (Orbitz), Jerry Melnick (Marathon Technologies), Darrell Meyer (ExtJS.com), Mark Milligan (VirtualLogix), Steve Milroy (OnTerra), Eric Miraglia (Yahoo!), Ashish Mohindroo (Oracle), Hezi Moore (Reflex Security), Kevin Moore (USMEPCOM), Ryan Moquin (BEA Systems), Sam Morcos (Third Brigade), JP Morgenthal (Cloud Consultant), Phil Morris (Sun Microsystems), Scott Morrison (Layer 7 Technologies), Greg Murray (Aptana), Guy Naor (Morph Labs), Tatiana Nasser Rafique (SS&C), Louis Nauges (Revevol), Mike Neil (Microsoft), Eric Newcomer (Iona Technologies), Baldwin Ng (Microsoft), Stewart Nickolas (IBM), Peter Nickolov (3Tera), Kevin Nilson (E*Trade), Johan Nordin (Volvofinans), Ken North (DataServices), Bill O'Connell (IBM), Greg O'Connor (Appzero), Ken Oestreich (Egenera), Nikita Ogievetsky (Morgan Stanley), Michael Oliver (Corent Technology), Eric Olson (MQSoftware), Emil Ong (Caucho Technology), Chris Orr (TripWire), Joshua Painter (Intel), Gerardo Pardo-Castellote (RTI), Paul Parsons (The Server Labs), Anil Patel (Harris Corporation), Parviz Peiravi (Intel), Guy Peled (Visual WebGui), Geva Perry (GigaSpaces), Harry Petty (Brocade), Joe Pezzillo (Metafy), Mike Pizzo (Microsoft), Thomas Plunkett (Virginia Tech), Adam Polansky (Travelocity), Stephen Pollack (Novell), Cornelius Pone (PPC), Olivier Poupeney (DreamFace Interactive), George Pradel (Vizioncore), Joe Preston (Momentum Design Lab), Brian Prince (Microsoft), Matt Probst (Verio), Sacheen Punde (Aeisios Corporation), Jon Pyke (Cordys), Matthew Quinlan (Appcelerator), Bob Quinn (3Leaf Systems), Hooman Radfar (Clearspring Technologies), Ranjith Ramakrishnan (Cumulux), Prasad Rampalli (Intel), Shahar Raz, Jim Reavis (Cloud Security Alliance), Scott Regan (Sonoa Systems), Christoph Reich (Hochschule Furtwangen U), Chris Richardson, Ted Ritter (Nemertes), Jesus Rodriguez (Tellago), Dan Rosanova (Nova Enterprise Systems), Michael Rowley (Active Endpoints), Tyler Roye (mindSHIFT), Mike Ruiz (BearingPoint), Habeeb Rushdan (LowerHead Consulting), Ben Rushlo (Keynote Systems), Jim Rymarczyk (IBM), Frank Salim (Kaazing), Eric Samson (DataDirect), Jim Sanzone (VIRTERA), Bill Scarborough (VMware), Chris Schalk (Google), Jared Scheuer (IBM), Todd Schick (ComponentOne), David Schlesinger (Access Co.) Rich Schreiber (Nastel), Andy Schwartz (Oracle), Bill Scott (Yahoo!), Ian Selby (Gen X Design), John Senor (iWay Software), Janelle Shaw (CA), Chris Shayan, Karthik Shyamsunder (VeriSign), Michael Sick (Serene Software), Jonathan Siegal (EMC), Travis Siegfried (IBM), Ric Smith (Kaazing) David Snead (Attorney), Richard Mark Soley (OMG), Sam Somashekar (CA), Raghavan Srinivas (Sun Microsystems), Joe Stagner (Microsoft), John Stetic (Novell), Brian Stevens (Red Hat), Robert Steward (DataDirect), Allen Stewart (Microsoft), Brian Struble (Sensedia), John Suit (Fortisphere), Ed Sullivan (Aria Systems), Ernest Svehla (IntelliObjects), Keith Swenson (Fujitsu), Dekel Tankel (GigaSpaces), Leonard Tchuta (Shanghai Property Management), Ian Thain (Sybase), Peter Thawley (Sybase), Nicholas Thomas (Finicity), Ronnie Thomson (Quark), Doug Tidwell (IBM), Shashank Tiwari (Saven Technologies), Ian Tomlin (NDMC), Omer Trajman (Vertica Systems), John Trembly (Xeround), Lars Trieloff (Day Software), Geoff Tudor (Nirvanix), Rob Tweed (M/Gateway), Tien Tzuo (Zuora), Bala Murugan Vaidhinathan (eG Innovations), Sean Valcamp (Avnet), Fred van de Bosch (Librato), Nick van der Zweep (HP), Kirstan Vandersluis (Xaware), Paul Vasquez (VMware), Butch Villaflor (Egenera), Thorsten von Eicken (RightScale), Jeff Vroom (Adobe), Bryan Wade (ExactTarget), Shaun Walker (DotNetNuke), James Ward (Adobe), Simon Wardley (Canonical), Rich Waters (ExtJS.com), Matt Waxman (EMC), Coach Wei (Nexaweb), Julian Weinstock (Desktone), Adrian Weisberg (Takuan Consulting), Mathias Wessendorf (Oracle), Bill Westerman (Create with Context), John Whaley (Moka5), Elaine Wherry (Meebo.com), Kevin Whinnery (Appcelerator), Wallker White (BDNA), Chris Wiborg (Cisco), Scott Wiener (Cloud 9 Analytics), Warren Wilbee (Microsoft), Robert Williams (Maxworks), Ron Williams (IBM), Steve Wilson (Sun Microsystems), Rich Wolski (UC Santa Barbara), Hon Wong, Dev Worah (Virtusa), Regev Yativ (Magic Software), Joel York (Xignite), Kareem Yusuf (IBM), and Brian Zanghi (Kadiet).
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
May. 30, 2015 05:30 AM EDT Reads: 4,088
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
May. 30, 2015 04:30 AM EDT Reads: 5,548
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
May. 30, 2015 04:15 AM EDT Reads: 1,037
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
May. 30, 2015 03:30 AM EDT Reads: 5,399
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
May. 30, 2015 03:00 AM EDT Reads: 5,812
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
May. 30, 2015 02:00 AM EDT Reads: 6,192
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
May. 30, 2015 01:00 AM EDT Reads: 2,015
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
May. 29, 2015 09:00 PM EDT Reads: 4,998
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connected devices. In her session at @ThingsExpo, Sarah Cooper, VP Business of Development at M2Mi, will d...
May. 29, 2015 04:27 PM EDT Reads: 558
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
May. 29, 2015 03:45 PM EDT Reads: 4,816
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
May. 29, 2015 02:33 PM EDT Reads: 580
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
May. 29, 2015 02:00 PM EDT Reads: 869
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
May. 29, 2015 02:00 PM EDT Reads: 6,450
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 29, 2015 01:15 PM EDT Reads: 2,151
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 29, 2015 01:00 PM EDT Reads: 6,942
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
May. 29, 2015 01:00 PM EDT Reads: 4,303
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 29, 2015 01:00 PM EDT Reads: 1,487
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
May. 29, 2015 12:42 PM EDT Reads: 638
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
May. 29, 2015 12:30 PM EDT Reads: 842
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
May. 29, 2015 12:13 PM EDT Reads: 549