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Introducing "Generation S" - for Search

Generations X and Y are being followed by one that will rely on search to accomplish almost any task
By Rado Kotorov, Jake Freivald
Article Rating:
March 6, 2008 04:45 AM EST
Reads:
 6,356

My seven-year-old daughter thinks that there is a knowledge genie that her teacher "Googles" for answers. While cute, the anecdote also exemplifies how much Google's obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can foresee generations X and Y being followed by generation S - one that will rely on search to accomplish almost any task.

Search's simplicity has excited many people about the prospect of bringing Google-like search into enterprise business intelligence (BI) systems. There is something magical about the thought of asking a question using key words and receiving an answer in less than a second. Yet, as of now, BI search deployments are limited to a few functional areas, mainly Websites and departmental document directories.

Published March 6, 2008 – Reads 6,356
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Rado Kotorov

Dr. Rado Kotorov is a technical director of strategic product management at Information Builders Inc., responsible for emerging reporting, analytic and visualization technologies. Prior to joining Information Builders, he managed the implementation of BI solutions and decision-support systems, data warehouses, and custom applications. He has developed analytic models and applications for the pharmaceutical, retail, CPG, financial, and automotive industries. Rado Kotorov has a PhD in decision and game theory and economics from Bowling Green State University. He has publications on business processes, emerging technologies, CRM, KM, innovation, and entrepreneurship.

More Stories By Jake Freivald

Jake Freivald is the vice president of corporate marketing for Information Builders and iWay Software, an Information Builders company and leader in enterprise integration. In this position, he is responsible for developing and executing all of the solution marketing strategies. Jake joined Information Builders in 1999, prior to that he held several managerial positions with Andersen Consulting and Prudential Life Insurance Company of America.

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