Google, IBM, Microsoft, Yahoo and Verisign have all become the OpenID Foundation's first corporate board members, giving a push to the seven-month-old group's ideas about portable web identities or OpenIDs and how personal information is shared online, something that Google, Yahoo and Microsoft have all caught flak for.
OpenID is a free decentralized sign-on technology that eliminates the need for multiple user names across Internet sites and is supposed to give people more control over their digital identities and what exactly is shared.
There are so far 350 million OpenID-enabled URLs in existence.
Microsoft has donated legal resources to the cause.
Ulitzer, Inc., which initially made the headlines with its “job descriptions from the future,” announced today that it will launch its Ulitzer “beta” site on July 4, 2008, with 5,500 authors and 600,000 original articles, published in more than 5,000 topic-specific online journals. Each journal offers up to 14 content-specific sections, written by the world’s most-respected authors, who are experts in their particular fields. All Ulitzer authors will get paid for their contributions.
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Becoming a Ulitzer author requires an invitation from an existing Ulitzer author and is subject to review and approval by Ulitzer's editorial board. New author applications are typically answered within 24 hours.
Ulitzer author main page where more than 5,500 Ulitzer authors will make it
their "article" and "blog" home the first day Ulitzer goes live later this year.
At the time of its July 4 beta launch, all 5,000 Ulitzer topics will be grouped under the category of "05) Internet, Computers & Software," which is one of 25 distinct topic categories available for Ulitzer readers.
01) Aerospace and Defense
02) Agriculture
03) Automotive
04) Chemicals
05) Internet, Computers & Software
06) Education and Training
07) Electronics and Semiconductors
08) Energy and Utilities
09) Environment
10) Financial Services
11) Food and Beverage
12) Government
13) Lifestyle and Leisure
14) Manufacturing and Production
15) PR, Media and Entertainment
16) Medical and Healthcare
17) Pharmaceuticals and Biotech
18) Professional Services
19) Real Estate and Construction
20) Religion
21) Retail
22) Sports
23) Telecom
24) Transportation and Logistics
25) Travel and Hospitality
Ulitzer Will Change the Public Relations Game Once and Forever
The launch of Ulitzer will also change the "public relations" business the way we know it today. After Ulitzer, every PR representative will have a Ulitzer author page where he/she will publish client "news" under the appropriate topics, as well as on their author page. PR firms will also create their own company name "topic" in Ulitzer where news originating from their firm can be permanently displayed under the appropriate subject area.
Most important, with Ulitzer, PR firms can easily create author pages and submit articles for their clients. Once they publish their clients' bylined articles on Ulitzer, these stories will automatically be picked up not only by Ulitzer "topic" journals and magazines but also, under a Creative Commons license, by dozens of other technology magazines, both print and online.
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