Click here to close now.




















Welcome!

API Journal Authors: Liz McMillan, Samuel Scott, Elizabeth White, Carmen Gonzalez, AppDynamics Blog

Related Topics: API Journal, Microservices Expo

API Journal: Article

Google Version 2.0: Googzilla - The Calculating Predator

Thomas Edison, Bell Labs, and Xerox PARC, move over: Google Is Now America's Premier R&D Company

Google's database inventions by themselves, according to Stephen E. Arnold, who has written a patent-centric study of the company, show that Google's research unit has superseded Bell Labs and Xerox PARC as the place for technical innovation in the U.S., if not the world.

Arnold (pictured below) is president of Arnold Information Technology and the author of an earlier book, "The Google Legacy," that changed how many investors and technology experts view the Mountain View, Calif., company.

His new study, "Google Version 2.0: The Calculating Predator," is a detailed review of patents and patent applications filed by Google employees since mid 2005. The new study's  index lists 90 patents and applications of the more than 200 that Arnold has identified and analyzed.

Arnold examines more than 24 of these patents in detail in the 266-page study, identifying their technological importance and potential business impact. These inventions signal, he says, where Google focuses its research and provide insight into areas into which Google could move. "Telecommunications, motion pictures and entertainment, financial services, and publishing are just a few of traditional market sectors that Google can enter and disrupt without too many technical gyrations," he says. "Most of these market sectors are blissfully ignorant of Google's capabilities."

His study is the first to use text analytics and intelligence community techniques to glean business insights from publicly available Google patent applications and patents, Arnold says, noting:

"To my knowledge, no one has attempted the type of invention deconstruction that I have undertaken. Also, no one has yet taken the Google technology and made an attempt to characterize what functions it can support. The nature of patent documents is to describe certain information in ways that can be quite difficult to understand."

His book's title, says Arnold, reflects Google's love affair with mathematics, which is part of what he calls the "Google DNA." He continues: "Google is perhaps today's best example of a company built on calculative thinking. Characteristics of calculative thinking include efficiency and logic, not emotional reactions. An elegant proof of a theorem bundles intelligence and beauty into a construct of great beauty. . . . Like a grand master in chess, Google uses strategic feints to obtain its objective -- winning the game."

Identifying Google's patents and patent applications is no easy task for several reasons, Arnold found. ". . . Google does not list the company affiliation of inventors of pending patents," the study notes. "A search for Google patents with a query for the term 'Google' is almost useless. . . ."

Arnold describes his approach to this study as marrying two types of information. "First, I have the patent applications, patents, and technical papers," he says. "Then I have the 'soft' discussion of how selected technologies disclosed in the public patent documents seem to relate to Google's capabilities, business tactics and products and services. . . . Each of the patent discussions is introduced by a business commentary and followed by a discussion of the possibilities the technologies described contain."

"Calculating Predator" picks up where "Legacy" left off in depicting Google as more than a search and advertising company. Arnold observes in the study: "Google Version 1.0 was the Web search and advertising company. . . .

"Google Version 2.0 is another creature entirely," he adds, noting: "I use the term Googzilla to describe the current incarnation of Google. The idea is that Googzilla is big, powerful, and indifferent to the insects and ants crushed by its massive paws. Google Version 2.0 shares the search and ad capabilities of Google Version 1.0, but it is much, much more. . . . With a little more effort, Google could become the largest information publishing, distributing, archiving, and retailing operation in the world."

Throughout the study Arnold evaluates the competitiveness with Google of companies such as Yahoo and Amazon. Its would-be competitors are no match for Googzilla, he indicates. "Yahoo operates the computer equivalent of the Pan- Slavic movement in the early 20th century," he says. "Many different systems suck resources, and it's unlikely that its existing plumbing is up to the type of algorithms that Dr. [Anna] Patterson uses [at Google]. Ask.com is not in the running. Barry Diller is too abstemious to invest massively in Google- like innovation in hardware and software."

The study's chapters consist of the following:

Preface
Google's Database Technology
Digital Ninjas: Competing with Smarter Software
Brin-Page Patents: Tech Sign Posts
Google Patents from August 2005-March 2007
Achieving $100 Billion in Revenues
Google and the Programmable Search Engine
Enterprise Applications
Google As Publisher
Thwarting Google -- Is It Possible?
Looking Ahead

More Stories By Search News Desk

SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
radixweb 08/22/08 03:00:23 AM EDT

Google Is Now America's Premier R&D Company......

Java Web Application Development.........

Marko 10/24/07 12:21:54 PM EDT

What does he mean by ""A search for Google patents with a query for the term 'Google' is almost useless. . . ."

Go to Google Patents and type "inassignee:google" in the seach field.
Or go to [http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=0&p=1&f=S&l=50&Query=AN%2FGoogle&d=PTXT US Patent Office Query]

@ThingsExpo Stories
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.