Welcome!

Cognitive Computing Authors: Yeshim Deniz, Pat Romanski, Roger Strukhoff, Elizabeth White, Jason Bloomberg

Related Topics: Cognitive Computing , Microservices Expo

Cognitive Computing : Article

Google Version 2.0: Googzilla - The Calculating Predator

Thomas Edison, Bell Labs, and Xerox PARC, move over: Google Is Now America's Premier R&D Company

Google's database inventions by themselves, according to Stephen E. Arnold, who has written a patent-centric study of the company, show that Google's research unit has superseded Bell Labs and Xerox PARC as the place for technical innovation in the U.S., if not the world.

Arnold (pictured below) is president of Arnold Information Technology and the author of an earlier book, "The Google Legacy," that changed how many investors and technology experts view the Mountain View, Calif., company.

His new study, "Google Version 2.0: The Calculating Predator," is a detailed review of patents and patent applications filed by Google employees since mid 2005. The new study's  index lists 90 patents and applications of the more than 200 that Arnold has identified and analyzed.

Arnold examines more than 24 of these patents in detail in the 266-page study, identifying their technological importance and potential business impact. These inventions signal, he says, where Google focuses its research and provide insight into areas into which Google could move. "Telecommunications, motion pictures and entertainment, financial services, and publishing are just a few of traditional market sectors that Google can enter and disrupt without too many technical gyrations," he says. "Most of these market sectors are blissfully ignorant of Google's capabilities."

His study is the first to use text analytics and intelligence community techniques to glean business insights from publicly available Google patent applications and patents, Arnold says, noting:

"To my knowledge, no one has attempted the type of invention deconstruction that I have undertaken. Also, no one has yet taken the Google technology and made an attempt to characterize what functions it can support. The nature of patent documents is to describe certain information in ways that can be quite difficult to understand."

His book's title, says Arnold, reflects Google's love affair with mathematics, which is part of what he calls the "Google DNA." He continues: "Google is perhaps today's best example of a company built on calculative thinking. Characteristics of calculative thinking include efficiency and logic, not emotional reactions. An elegant proof of a theorem bundles intelligence and beauty into a construct of great beauty. . . . Like a grand master in chess, Google uses strategic feints to obtain its objective -- winning the game."

Identifying Google's patents and patent applications is no easy task for several reasons, Arnold found. ". . . Google does not list the company affiliation of inventors of pending patents," the study notes. "A search for Google patents with a query for the term 'Google' is almost useless. . . ."

Arnold describes his approach to this study as marrying two types of information. "First, I have the patent applications, patents, and technical papers," he says. "Then I have the 'soft' discussion of how selected technologies disclosed in the public patent documents seem to relate to Google's capabilities, business tactics and products and services. . . . Each of the patent discussions is introduced by a business commentary and followed by a discussion of the possibilities the technologies described contain."

"Calculating Predator" picks up where "Legacy" left off in depicting Google as more than a search and advertising company. Arnold observes in the study: "Google Version 1.0 was the Web search and advertising company. . . .

"Google Version 2.0 is another creature entirely," he adds, noting: "I use the term Googzilla to describe the current incarnation of Google. The idea is that Googzilla is big, powerful, and indifferent to the insects and ants crushed by its massive paws. Google Version 2.0 shares the search and ad capabilities of Google Version 1.0, but it is much, much more. . . . With a little more effort, Google could become the largest information publishing, distributing, archiving, and retailing operation in the world."

Throughout the study Arnold evaluates the competitiveness with Google of companies such as Yahoo and Amazon. Its would-be competitors are no match for Googzilla, he indicates. "Yahoo operates the computer equivalent of the Pan- Slavic movement in the early 20th century," he says. "Many different systems suck resources, and it's unlikely that its existing plumbing is up to the type of algorithms that Dr. [Anna] Patterson uses [at Google]. Ask.com is not in the running. Barry Diller is too abstemious to invest massively in Google- like innovation in hardware and software."

The study's chapters consist of the following:

Preface
Google's Database Technology
Digital Ninjas: Competing with Smarter Software
Brin-Page Patents: Tech Sign Posts
Google Patents from August 2005-March 2007
Achieving $100 Billion in Revenues
Google and the Programmable Search Engine
Enterprise Applications
Google As Publisher
Thwarting Google -- Is It Possible?
Looking Ahead

More Stories By Search News Desk

SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.

Comments (2)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...