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Microsoft Buying Yahoo?

Microsoft & Yahoo Reported Talking about Google Counterweight

According to the press Microsoft and Yahoo are supposed to be trying to figure out a configuration that would let them fight Google together.

The notion of Yahoo's acquisition by Microsoft for, oh, $50 billion advanced by the New York Post last Friday, the Murdoch tabloid, that set reporters to sharpening their pencils has since been, well, sharpened to a "creative partnership" by the New York Times. The Times says that the negotiations have been going for over a year, meaning that the pair never completely retired from the conference table months ago when such talks were first reported, but they haven't been getting anywhere either.

Maybe it's because Yahoo management doesn't like Microsoft much and has its new Panama advertising scheme to play with. Yahoo is also buying Right Media for its savvy with display ads.

Outright acquisition is a bit pricey even for Microsoft and tough to integrate.

The Wall Street Journal, which bought into the Post story there for a while, last said that merger discussions are "no longer active" but might result in another form of cooperation.

The pair might somehow throw their Internet properties in together, propelled by the proposed $3.1 billion Google-DoubleClick combine that both Microsoft and Yahoo, having failed to get DoubleClick themselves, have complained to antitrust regulators about. Microsoft is supposed to have the technology, Yahoo the in with the advertising community and audience.

Then again a desperate Microsoft could simply remake its online group, the Journal says, in hopes of stumbling on the right formula.

Google owns 65% of search advertising; Microsoft and Yahoo together would have 27%, the Post said.

Yahoo CEO Terry Semel keynoted a Microsoft function this week and said nothing about any negotiations.

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SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.

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