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Cognitive Computing Authors: Liz McMillan, Pat Romanski, David Linthicum, Elizabeth White, Yeshim Deniz

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How To Find Your Target Audience Online

Companies can target their online target audience by following these simple guidelines and survey questions offered by Cyberset Inc.

LOS ANGELES, Aug. 22, 2014 /PRNewswire/ -- One of the key ways to increase your web presence and eventually increase your business is to know who your target audience is. Cyberset, a company specializing in both local online marketing, national as well as international Internet marketing, cannot stress how important this factor is to website development and search engine optimization. To find out who falls into your target online marketing audience, start by finding out who your offline customers are! Ask your present customers to take a survey. Cyberset suggests finding out more about these areas of marketing:

Demographics

It's very important to know who you are selling to! Be sure to ask your customers' gender, age, ethnicity, city and state. You could also ask for specialized info like: knowledge of languages, education level, hobbies, interests, income level, disabilities, mobility, home ownership, employment status and marriage status or any other demographic that you think is relative to the product or service that you are selling.
Secondly, who would you like to sell your products and or services to? Perhaps there is a different way of marketing for them you haven't thought of yet.

Best Sellers

Ask your customers what product(s) and or service(s) they find themselves purchasing the most. Once they give you this information – ask them why they are buying it so often. Is it because they love the price? The great quality? Is it because the location is the most convenient? Is it an item that frequently makes a great gift? This information can help you make smarter inventory decisions and also help shape your marketing campaigns. It is also important to find out if your best sellers are classified as needs or wants for your customer base. This will offer you additional insight that can take you and your online marketing company to the next level!

Alternatives

Cyberset thinks it is wise to find out if your customers considered any alternatives to your products/services before buying. Is there another company that is highly comparable to yours? If so, why- because of competitive pricing, location, referral by others? Clients can then consider building a "compare" page where you compare yourself to the competition (named or unnamed) and make a case for your advantages.

Other

There are a number of other questions you can include in your survey- but you should keep it as short as possible. If you feel like your customers are responding positively, then you can do a follow up survey with these additional questions:

  • Did you have any doubts or hesitations about buying the product/service?
  • Which questions did you have, but couldn't find the answers to?
  • What else were you hoping to buy from us, but we didn't have?
  • Anything else you'd like to tell us?

Cyberset is a one-stop shopping destination for all your Internet marketing and information technology needs. They enjoy working one on one with their clients and offer online marketing services such as SEO, Social Media Marketing and Pay Per Click Advertising. To get the perfect marketing package designed exclusively for your company, call them for a free consultation at (800) 601-5053 or online at www.Cyberset.com

PR Submitted by www.Cyberset.com

SOURCE Cyberset Corp.

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