Click here to close now.

Welcome!

Search Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Aditya Banerjee

News Feed Item

Curtain up: dmexco 2014 Will Feature an Outstanding Conference Program

470 Top Speakers, More Than 200 Hours of Program Events on Six Stages, and a Broad Range of Attractive New Formats; In Line With the dmexco Conference 2014 Motto of "Entering New Dimensions," the Conference Program Will Highlight All the New Dimensions of

COLOGNE, GERMANY -- (Marketwired) -- 08/21/14 -- "The future standards of the international digital economy will be set at the dmexco Conference 2014! As an information broker and central networking platform, we are staging an absolutely top-class program that will present trends and innovations to decision-makers in the fields of marketing, media, and advertising, and also bring these people together with the leading minds of the digital world in order to provide the best possible support to companies and partners seeking to exploit the new dimensions of the digital economy," says Christian Muche, dmexco Director of Business Development, Strategy & International, and Frank Schneider, dmexco Director of Marketing, Sales & Operations. With its 470 high-ranking representatives from the most important global brands and companies, the dmexco Conference 2014 will juxtapose like no other event forward-looking visions with real business potential in the international digital economy. For more than 200 hours, newly designed and larger stages at the dmexco Conference 2014 will be used to discuss all of the relevant topics and trends that are leading to the creation of completely new digital business approaches, potential, and strategies. A special highlight of this year's conference program involves the use of many new innovative conference formats that were especially developed for dmexco, and which will ensure a more extensive multimedia experience for trade visitors.

For example, the entertaining Hot Chair dialog format promises to deliver valuable insights when "Digital Prophet" David Shing from AOL answers questions posed by members of the more than 700-strong audience during the "Influencer at a Glance" event (September 11, 4:25 pm, Debate Hall). The new exclusive and personal dmexco Fireside Chat format will be used to offer a preview of the technological future of marketing, media, and advertising by Brian Cooley (CNET) and Laura Desmond (Starcom MediaVest Group) under the title "What's Next in Advertising and Tech?" (September 10, 3:35 pm, Debate Hall). Visitors to dmexco can also look forward to heated debates on forward-looking advertising concepts in the Showdowns, which are being introduced as both a German and an international format. The absolute highlight of the Showdown will be "The Best Way to Advertise!" featuring Dawn Airey (Yahoo), John Giuliani (Conversant), and Brian Wong (Kiip). The fascinating debate will be hosted by Ashley Swartz from Furious Minds (September 10, 11:20 am, Debate Hall). Five digital gurus -- B. Bonin Bough (Mondelez International), Andrew Creighton (Vice Media), Denelle Dixon-Thayer (Mozilla), and Chad Stoller (IPG Media Lab) -- will participate in the "Future of Five: Five Thought Leaders, Five Minutes, Five Predictions" event (September 11, 4:25 pm, Debate Hall), while Anke Schäferkordt (RTL) will examine the next big challenges and opportunities to be faced by the international digital economy in a Spotlight Interview with Roland Tichy (WirtschaftsWoche) on "The Future of Online Video" (September 10, 10:55 am, Debate Hall).

Additional highlights this year will once again include the highly anticipated Keynote speeches by global digital stars. The top-level opening Keynote -- "Driving Growth" -- on the first day of dmexco will be delivered by Michael Roth (IPG), who will focus on decisive drivers of growth in digital marketing (September 10, 10:15 am, Congress Hall). The opening Keynote for the second day of dmexco -- "Limitless -- The Six Strengths of Leadership That Endures" -- will be delivered by Ajaz Ahmed (AKQA), who will offer a highly creative overview of the key strengths of successful business models (September 11, 10:15 am, Congress Hall). Pieter Nota (Philips) will provide a first glimpse of the new digital brand strategy at his company in his closing Keynote, "Delivering Innovation That Matters to You," which will take place at the end of the first day of dmexco (September 10, 5:50 pm, Congress Hall). The second day of dmexco will conclude with Jonah Peretti (Buzzfeed), whose "Big Shift in Media" Keynote will address the growing expansion of social media (September 11, 5:00 pm, Congress Hall). dmexco's "World of Experience" will present a close-up look at the possibilities that already exist today to move into new dimensions. This will take place directly in special Showrooms, as well as during numerous sessions of the dmexco Conference. The influence forward-looking technologies are having on brands will be reviewed by the panel "World of Experience: How Technologies Impact the Role of Brands", which will be led by Philipp Justus from Google (September 10, 2:20 pm, Congress Hall). dmexco's Ubercloud Sessions will examine the role digital creativity plays in overall business success. The Ubercloud panel "Technology Driven Creativity or Technology Is Almost Nothing without Creativity" will feature Jeff Benjamin (JWT), Steven Simpson (Starcom Mediavest), Victor Wong (PaperG), and Karl Wooley (Framestore).

A very special dmexco Conference 2014 highlight will be the "Women's Leadership Table" (September 11, 3:55 pm, Congress Hall). The event will bring together major female players in the digital economy, such as Ashwini Karandikar (Amnet/Dentsu Aegis Network), Yunah Kim (Locket), and Heidi Messer (Collective[i]) for a discussion about "Smarter Technology for Smarter Advertising." Here a list of some of the other leading women from the global digital economy who will be on hand at dmexco 2014: Carolyn Everson (Facebook), Anna Bager (IAB), Barbara Basney (Xerox Corporation), Tina Beuchler (OWM), Wenda Harris Millard (Medialink), Jessica Joines (Rakuten Marketing), Abbey Klaassen (Adage), Allie Kline (AOL Platforms), Shirley Lin (YeahMobi/NDP Media), Deirdre McGlashan (MediaCom), Erin McPherson (Maker Studios), Kate Robertson (Havas), Mirja Schneider (Volkswagen), Kamakshi Sivaramakrishnan (Drawbridge), Caroline Taylor (IBM), and Sarah Wood (Unruly). All of these strong women, and the other leaders of the international digital economy, will be joined in this year's exclusive line-up for the dmexco Conference by a never-before-seen concentration of high-ranking representatives of the global advertising industry. The list includes top ad executives from major brands: Dr. Steven Althaus (BMW), Sital Banerjee (Philips), Tom Buday (Nestlé), Jim Clayton (LG Electronics), Blasco de Felice (L'Oréal), Dr. Christian Deuringer (Allianz), Philip E. Ginthör (Sony Music), Gary Morrison (Expedia), Martin Riley (Pernod Ricard), Bob Rupczynski (Kraft), and Dr. Lothar Weissenberger (DekaBank). Also on hand will be high-level representatives from all key ad agencies, including Jerry Buhlmann (Dentsu Aegis Network), Matt Seiler (IPG Mediabrands), and Mainardo de Nardis (OMD Worldwide).

According to Christian Muche, dmexco Director of Business Development, Strategy & International, and Frank Schneider, dmexco Director of Marketing, Sales & Operations: "The huge concentration of innovations and trends here, and the presence of an elite group of international digital-sector speakers at one location, are just two key aspects that set the dmexco Conference 2014 apart from all other events. In other words, dmexco is the global pace-setter for all digital-sector topics and developments. The standard-setting program we'll be presenting will certainly achieve our goal of offering all participating partners and visitors an unprecedented experience in terms of both quantity and quality. Our network of top business representatives and decision-makers means dmexco can stand up to any other event in the world!"

The complete dmexco Conference 2014 program is now available online at: http://www.dmexco.com/Program. Interested decision-makers from marketing, technology, media, and creative industry firms who would like to attend dmexco 2014 can register for free right now at: http://dmexco.de/2014/en/Tickets.html.

About dmexco

dmexco is the international leading expo & conference for the digital economy. Comprising a unique combination of an exposition and a conference, it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media, and technology, dmexco in Cologne is the global No. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. dmexco, which is organized by Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations, and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders from digital brands, advertisers, and marketers, all types of agencies, and media owners, dmexco is connecting the global digital economy.

All further information on dmexco 2014 (September 10 & 11 in Cologne) as well as photos, videos, and statements on dmexco 2013 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
HP and Aruba Networks on Monday announced a definitive agreement for HP to acquire Aruba, a provider of next-generation network access solutions for the mobile enterprise, for $24.67 per share in cash. The equity value of the transaction is approximately $3.0 billion, and net of cash and debt approximately $2.7 billion. Both companies' boards of directors have approved the deal. "Enterprises are facing a mobile-first world and are looking for solutions that help them transition legacy investments to the new style of IT," said Meg Whitman, Chairman, President and Chief Executive Officer of HP...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...