|By PR Newswire||
|August 19, 2014 01:47 PM EDT||
NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Conde Nast Entertainment (CNE) today announced that Astronauts Wanted's (AW) HeyUSA will premiere full-length episodes exclusively on THE SCENE (www.thescene.com) October 15th. HeyUSA -- the first-of-its-kind series starring YouTube sensations, and best friends, Grace Helbig and Mamrie Hart -- takes fans on an eight week summer road trip to celebrate America's hidden gems.
Visiting a new city each week, Grace and Mamrie explored the USA on fan suggestions via social media to determine what they do and where they go next. In an innovative approach, AW chose to create making-of episodes for the series all summer long, giving fans the behind-the-scenes access and bloopers usually reserved for after a series has been aired. The reversal allowed the audience to build momentum and engagement in real time all summer long in anticipation of the full episode's fall release. Initially on THE SCENE, and later across all of CNE's distribution partners including YouTube, AOL, Yahoo, Roku and Dailymotion, fans can watch the complete episodes of Grace and Mamrie's summer adventure.
"HeyUSA is a perfect example of the type of engaging, premium programming that will find a home on THE SCENE and resonate with our audience of influential millennials," said Whitney Howard, senior vice president of business development and strategy for CNE. "We're excited to partner with Astronauts Wanted to give Grace and Mamrie's fans access to their adventures."
"The Internet is an extremely personal medium and we got to take the concept of having a two way conversation with our audience to the next level," said Helbig. "We spent our summer living out the most adventurous social media experiment I've ever been a part of and I'm excited and interested to see how it will continue to shape the relationship we have with our audience." Added Hart: "It was super exciting to actually bring fans along with us this summer with HeyUSA, letting them see and respond to our adventures in real time. If I fell off a Segway, I got to hear their reactions (and see dozens of GIFs of it) while I still had fresh bruises!"
HeyUSA was created by Billy Parks and Nick Shore of Astronauts Wanted, the transmedia youth content brand helmed by Judy McGrath (former CEO of MTV Networks), to bring richer experiences to life within the social media landscape and allow for deeper, more intimate engagement between influencers and followers. Parks and Shore are executive producing the series with Bleecker Street Entertainment's Ken Treusch. "Grace and Mamrie are as true as Lucy and Ethel, Laverne and Shirley or Tina and Amy. The amazing relationship with their audience inspired us at AW. We wanted to honor that connection by building a program that their audience not only participates in, but co-creates. We sought to enable a real social conversation and give their fans a show they could call their own," said Billy Parks, Chief Content Officer of Astronauts Wanted.
AW curated and leveraged fan generated content throughout the summer to build a groundswell of fan excitement around teaser clips of HeyUSA – culminating in over 6 million views on YouTube across AW, Helbig and Hart's channels, and 3 million engagements across Tumblr, Twitter, Instagram and YouTube. The AW social team shared exclusive pictures and videos from Helbig and Hart directly to the Tumblr, Instagram, Twitter and YouTube communities, empowering super fans to create custom images and GIFs, which in turn expanded the reach and influence of the series. HeyUSA saw over 2M comments and likes around the #HeyUSA on Instagram alone. To further HeyUSA's success and fan engagement, consumers can now visit heyusa.thescene.com to sign up to receive breaking news around the series and subscribe to a newsletter from THE SCENE for additional details about the HeyUSA premiere.
Grace Helbig is a comedian, actress, author, YouTube personality and creator of the YouTube series, itsGrace – a comedic, one-woman talk-show confessional, which has attracted 1.8 million subscribers since launching in January 2014. Most recently, Grace announced a pilot production deal with the E! News network. Mamrie Hart is also a comedic actress, writer, and performer. She became a YouTube star with her popular show, "You Deserve a Drink," gaining 600,000 subscribers and devoted followers across Instagram and Twitter. In February 2014, Grace and Mamrie released their successful digital film Camp Takota with Rockstream, with Mamrie serving as co-writer.
THE SCENE, which launched on July 16th, is an industry-first platform, curating the best digital video content from today's most trusted sources in online media. A window into the worlds of fashion, sports, culture, comedy and more, THE SCENE presents the inspiring, celebrated, and unexpected stories that shape our culture, reflect our world, and help make your Tuesdays just a little less ordinary.
In addition to original programming, THE SCENE currently features digital video content from iconic Conde Nast brands, including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue, Style.com, Self, Allure, Golf Digest, Bon Appetit, Epicurious, Brides, Details, W and The New Yorker. THE SCENE also features premium programming from top media partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH.
To follow #HeyUSA:
To watch the last scenes from HeyUSA: http://youtu.be/78zMqh55zXg
<iframe width="560" height="315" src="//www.youtube.com/embed/78zMqh55zXg" frameborder="0" allowfullscreen></iframe>
To download photos, logo and additional assets: https://www.dropbox.com/sh/1ls3lhbck46x1g8/AADKqIklIYz4hpa1U3-7Y2-3a
Photo credit: Maddie Cordoba
For more information on THE SCENE:
Follow THE SCENE on Twitter: https://twitter.com/SCENE
Like THE SCENE on Facebook: https://www.facebook.com/thescenevideo
Subscribe to THE SCENE on YouTube: http://Youtube.com/thescene
Find THE SCENE on Instagram: http://Instagram.com/thescene
About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for the world's most influential audiences, attracting millions of consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming. Conde Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.
For more information on Conde Nast, visit condenast.com or follow us on Twitter @CondeNast and @CNE.
About Astronauts Wanted
Astronauts Wanted: No Experience Necessary is a content brand for the mobile-first audience: young female Millennials and Generation Z. The company creates programming around emerging talent, distinctive new voices and social influencers. Astronauts Wanted is a joint venture between Judy McGrath, former Chairman and CEO of MTV Networks, and Sony Music Entertainment.
SOURCE Conde Nast Entertainment
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 4, 2016 05:30 AM EDT Reads: 353
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 4, 2016 05:00 AM EDT Reads: 1,221
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 4, 2016 04:45 AM EDT Reads: 1,318
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 4, 2016 03:30 AM EDT Reads: 1,155
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 4, 2016 03:00 AM EDT Reads: 789
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 3, 2016 11:00 PM EDT Reads: 1,252
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 3, 2016 10:00 PM EDT Reads: 1,342
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 3, 2016 09:45 PM EDT Reads: 365
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 3, 2016 08:45 PM EDT Reads: 1,289
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 3, 2016 08:30 PM EDT Reads: 1,221
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 3, 2016 08:00 PM EDT Reads: 1,066
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 3, 2016 04:15 PM EDT Reads: 363
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 3, 2016 03:15 PM EDT Reads: 1,200
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 3, 2016 02:30 PM EDT Reads: 957
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 3, 2016 12:30 PM EDT Reads: 1,193
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,595
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 3, 2016 12:00 PM EDT Reads: 1,376
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 3, 2016 09:45 AM EDT Reads: 1,468
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 3, 2016 07:00 AM EDT Reads: 1,138
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 2, 2016 10:00 AM EDT Reads: 2,707