Click here to close now.

Welcome!

Search Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, AppDynamics Blog, Plutora Blog

News Feed Item

Premiering October 15 On THE SCENE - HeyUSA - Crowd-Sourced Travel Show Starring YouTube Superstars Grace Helbig And Mamrie Hart

Brand new full-length episodes of HeyUSA, an Astronauts Wanted production, sees the dynamic duo of YouTube superstars leveraging their massive fan bases to guide them on a summer adventure across the USA

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Conde Nast Entertainment (CNE) today announced that Astronauts Wanted's (AW) HeyUSA will premiere full-length episodes exclusively on THE SCENE (www.thescene.com) October 15th. HeyUSA -- the first-of-its-kind series starring YouTube sensations, and best friends, Grace Helbig and Mamrie Hart -- takes fans on an eight week summer road trip to celebrate America's hidden gems.

Visiting a new city each week, Grace and Mamrie explored the USA on fan suggestions via social media to determine what they do and where they go next.  In an innovative approach, AW chose to create making-of episodes for the series all summer long, giving fans the behind-the-scenes access and bloopers usually reserved for after a series has been aired. The reversal allowed the audience to build momentum and engagement in real time all summer long in anticipation of the full episode's fall release. Initially on THE SCENE, and later across all of CNE's distribution partners including YouTube, AOL, Yahoo, Roku and Dailymotion, fans can watch the complete episodes of Grace and Mamrie's summer adventure.

"HeyUSA is a perfect example of the type of engaging, premium programming that will find a home on THE SCENE and resonate with our audience of influential millennials," said Whitney Howard, senior vice president of business development and strategy for CNE.  "We're excited to partner with Astronauts Wanted to give Grace and Mamrie's fans access to their adventures."

"The Internet is an extremely personal medium and we got to take the concept of having a two way conversation with our audience to the next level," said Helbig. "We spent our summer living out the most adventurous social media experiment I've ever been a part of and I'm excited and interested to see how it will continue to shape the relationship we have with our audience." Added Hart:  "It was super exciting to actually bring fans along with us this summer with HeyUSA, letting them see and respond to our adventures in real time. If I fell off a Segway, I got to hear their reactions (and see dozens of GIFs of it) while I still had fresh bruises!"

HeyUSA was created by Billy Parks and Nick Shore of Astronauts Wanted, the transmedia youth content brand helmed by Judy McGrath (former CEO of MTV Networks), to bring richer experiences to life within the social media landscape and allow for deeper, more intimate engagement between influencers and followers. Parks and Shore are executive producing the series with Bleecker Street Entertainment's Ken Treusch. "Grace and Mamrie are as true as Lucy and Ethel, Laverne and Shirley or Tina and Amy. The amazing relationship with their audience inspired us at AW. We wanted to honor that connection by building a program that their audience not only participates in, but co-creates.  We sought to enable a real social conversation and give their fans a show they could call their own," said Billy Parks, Chief Content Officer of Astronauts Wanted.

AW curated and leveraged fan generated content throughout the summer to build a groundswell of fan excitement around teaser clips of HeyUSA – culminating in over 6 million views on YouTube across AW, Helbig and Hart's channels, and 3 million engagements across Tumblr, Twitter, Instagram and YouTube. The AW social team shared exclusive pictures and videos from Helbig and Hart directly to the Tumblr, Instagram, Twitter and YouTube communities, empowering super fans to create custom images and GIFs, which in turn expanded the reach and influence of the series. HeyUSA saw  over 2M comments and likes around the #HeyUSA on Instagram alone. To further HeyUSA's success and fan engagement, consumers can now visit heyusa.thescene.com to sign up to receive breaking news around the series and subscribe to a newsletter from THE SCENE for additional details about the HeyUSA premiere.

Grace Helbig is a comedian, actress, author, YouTube personality and creator of the YouTube series, itsGrace – a comedic, one-woman talk-show confessional, which has attracted 1.8 million subscribers since launching in January 2014. Most recently, Grace announced a pilot production deal with the E! News network. Mamrie Hart is also a comedic actress, writer, and performer.  She became a YouTube star with her popular show, "You Deserve a Drink," gaining 600,000 subscribers and devoted followers across Instagram and Twitter. In February 2014, Grace and Mamrie released their successful digital film Camp Takota with Rockstream, with Mamrie serving as co-writer.

THE SCENE, which launched on July 16th, is an industry-first platform, curating the best digital video content from today's most trusted sources in online media. A window into the worlds of fashion, sports, culture, comedy and more, THE SCENE presents the inspiring, celebrated, and unexpected stories that shape our culture, reflect our world, and help make your Tuesdays just a little less ordinary.

In addition to original programming, THE SCENE currently features digital video content from iconic Conde Nast brands, including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue, Style.com, Self, Allure, Golf Digest, Bon Appetit, Epicurious, Brides, Details, W and The New Yorker.  THE SCENE also features premium programming from top media partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH.

To follow #HeyUSA:

Astronauts Wanted: www.astronautswanted.com/
YouTube: youtube.com/user/AstronautsWantedTV
Twitter: twitter.com/heyusa
Instagram: instagram.com/astronautswanted
Vine: vine.co/Astronauts.Wanted

To watch the last scenes from HeyUSA: http://youtu.be/78zMqh55zXg

Embed Code:

<iframe width="560" height="315" src="//www.youtube.com/embed/78zMqh55zXg" frameborder="0" allowfullscreen></iframe>

To download photos, logo and additional assets: https://www.dropbox.com/sh/1ls3lhbck46x1g8/AADKqIklIYz4hpa1U3-7Y2-3a

Photo credit: Maddie Cordoba

For more information on THE SCENE:

Visit thescene.com
Follow THE SCENE on Twitter: https://twitter.com/SCENE
Like THE SCENE on Facebook: https://www.facebook.com/thescenevideo
Subscribe to THE SCENE on YouTube: http://Youtube.com/thescene
Find THE SCENE on Instagram: http://Instagram.com/thescene

About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for the world's most influential audiences, attracting millions of consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.

The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming.  Conde Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands:  WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.

For more information on Conde Nast, visit condenast.com or follow us on Twitter @CondeNast and @CNE.

About Astronauts Wanted

Astronauts Wanted: No Experience Necessary is a content brand for the mobile-first audience: young female Millennials and Generation Z. The company creates programming around emerging talent, distinctive new voices and social influencers. Astronauts Wanted is a joint venture between Judy McGrath, former Chairman and CEO of MTV Networks, and Sony Music Entertainment.

 

SOURCE Conde Nast Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.