Welcome!

Cognitive Computing Authors: Yeshim Deniz, Ray Parker, William Schmarzo, Elizabeth White, Pat Romanski

News Feed Item

Premiering October 15 On THE SCENE - HeyUSA - Crowd-Sourced Travel Show Starring YouTube Superstars Grace Helbig And Mamrie Hart

Brand new full-length episodes of HeyUSA, an Astronauts Wanted production, sees the dynamic duo of YouTube superstars leveraging their massive fan bases to guide them on a summer adventure across the USA

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Conde Nast Entertainment (CNE) today announced that Astronauts Wanted's (AW) HeyUSA will premiere full-length episodes exclusively on THE SCENE (www.thescene.com) October 15th. HeyUSA -- the first-of-its-kind series starring YouTube sensations, and best friends, Grace Helbig and Mamrie Hart -- takes fans on an eight week summer road trip to celebrate America's hidden gems.

Visiting a new city each week, Grace and Mamrie explored the USA on fan suggestions via social media to determine what they do and where they go next.  In an innovative approach, AW chose to create making-of episodes for the series all summer long, giving fans the behind-the-scenes access and bloopers usually reserved for after a series has been aired. The reversal allowed the audience to build momentum and engagement in real time all summer long in anticipation of the full episode's fall release. Initially on THE SCENE, and later across all of CNE's distribution partners including YouTube, AOL, Yahoo, Roku and Dailymotion, fans can watch the complete episodes of Grace and Mamrie's summer adventure.

"HeyUSA is a perfect example of the type of engaging, premium programming that will find a home on THE SCENE and resonate with our audience of influential millennials," said Whitney Howard, senior vice president of business development and strategy for CNE.  "We're excited to partner with Astronauts Wanted to give Grace and Mamrie's fans access to their adventures."

"The Internet is an extremely personal medium and we got to take the concept of having a two way conversation with our audience to the next level," said Helbig. "We spent our summer living out the most adventurous social media experiment I've ever been a part of and I'm excited and interested to see how it will continue to shape the relationship we have with our audience." Added Hart:  "It was super exciting to actually bring fans along with us this summer with HeyUSA, letting them see and respond to our adventures in real time. If I fell off a Segway, I got to hear their reactions (and see dozens of GIFs of it) while I still had fresh bruises!"

HeyUSA was created by Billy Parks and Nick Shore of Astronauts Wanted, the transmedia youth content brand helmed by Judy McGrath (former CEO of MTV Networks), to bring richer experiences to life within the social media landscape and allow for deeper, more intimate engagement between influencers and followers. Parks and Shore are executive producing the series with Bleecker Street Entertainment's Ken Treusch. "Grace and Mamrie are as true as Lucy and Ethel, Laverne and Shirley or Tina and Amy. The amazing relationship with their audience inspired us at AW. We wanted to honor that connection by building a program that their audience not only participates in, but co-creates.  We sought to enable a real social conversation and give their fans a show they could call their own," said Billy Parks, Chief Content Officer of Astronauts Wanted.

AW curated and leveraged fan generated content throughout the summer to build a groundswell of fan excitement around teaser clips of HeyUSA – culminating in over 6 million views on YouTube across AW, Helbig and Hart's channels, and 3 million engagements across Tumblr, Twitter, Instagram and YouTube. The AW social team shared exclusive pictures and videos from Helbig and Hart directly to the Tumblr, Instagram, Twitter and YouTube communities, empowering super fans to create custom images and GIFs, which in turn expanded the reach and influence of the series. HeyUSA saw  over 2M comments and likes around the #HeyUSA on Instagram alone. To further HeyUSA's success and fan engagement, consumers can now visit heyusa.thescene.com to sign up to receive breaking news around the series and subscribe to a newsletter from THE SCENE for additional details about the HeyUSA premiere.

Grace Helbig is a comedian, actress, author, YouTube personality and creator of the YouTube series, itsGrace – a comedic, one-woman talk-show confessional, which has attracted 1.8 million subscribers since launching in January 2014. Most recently, Grace announced a pilot production deal with the E! News network. Mamrie Hart is also a comedic actress, writer, and performer.  She became a YouTube star with her popular show, "You Deserve a Drink," gaining 600,000 subscribers and devoted followers across Instagram and Twitter. In February 2014, Grace and Mamrie released their successful digital film Camp Takota with Rockstream, with Mamrie serving as co-writer.

THE SCENE, which launched on July 16th, is an industry-first platform, curating the best digital video content from today's most trusted sources in online media. A window into the worlds of fashion, sports, culture, comedy and more, THE SCENE presents the inspiring, celebrated, and unexpected stories that shape our culture, reflect our world, and help make your Tuesdays just a little less ordinary.

In addition to original programming, THE SCENE currently features digital video content from iconic Conde Nast brands, including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue, Style.com, Self, Allure, Golf Digest, Bon Appetit, Epicurious, Brides, Details, W and The New Yorker.  THE SCENE also features premium programming from top media partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH.

To follow #HeyUSA:

Astronauts Wanted: www.astronautswanted.com/
YouTube: youtube.com/user/AstronautsWantedTV
Twitter: twitter.com/heyusa
Instagram: instagram.com/astronautswanted
Vine: vine.co/Astronauts.Wanted

To watch the last scenes from HeyUSA: http://youtu.be/78zMqh55zXg

Embed Code:

<iframe width="560" height="315" src="//www.youtube.com/embed/78zMqh55zXg" frameborder="0" allowfullscreen></iframe>

To download photos, logo and additional assets: https://www.dropbox.com/sh/1ls3lhbck46x1g8/AADKqIklIYz4hpa1U3-7Y2-3a

Photo credit: Maddie Cordoba

For more information on THE SCENE:

Visit thescene.com
Follow THE SCENE on Twitter: https://twitter.com/SCENE
Like THE SCENE on Facebook: https://www.facebook.com/thescenevideo
Subscribe to THE SCENE on YouTube: http://Youtube.com/thescene
Find THE SCENE on Instagram: http://Instagram.com/thescene

About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for the world's most influential audiences, attracting millions of consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.

The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming.  Conde Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands:  WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.

For more information on Conde Nast, visit condenast.com or follow us on Twitter @CondeNast and @CNE.

About Astronauts Wanted

Astronauts Wanted: No Experience Necessary is a content brand for the mobile-first audience: young female Millennials and Generation Z. The company creates programming around emerging talent, distinctive new voices and social influencers. Astronauts Wanted is a joint venture between Judy McGrath, former Chairman and CEO of MTV Networks, and Sony Music Entertainment.

 

SOURCE Conde Nast Entertainment

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.