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Introducing AdPoll, the Interactive Personalized Video Advertising Campaign Technology that Delivers Real-Time Consumer Insights

EngageClick's unique, multi-screen video advertising campaign technology produces real-time consumer insights for brands and two times higher consumer engagement than the market average

PALO ALTO, Calif., Aug. 19, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive, personalized multi-screen advertising platform that delivers superior ad engagement and performance, today introduced AdPoll, a new interactive, personalized multi-screen video advertising campaign technology that delivers real-time consumer insights for brands. Leveraging EngageClick's data-driven technology, AdPoll uses personalized multi-screen, dynamic interactive video advertising to encourage consumer interaction, and simultaneously provides real-time consumer insights back to advertisers and brands. AdPoll has already been proven to deliver two times greater consumer engagement than the market average in pilot advertising campaigns with premium publishers and exchanges within the retailing and ecommerce sectors.

Photo - http://photos.prnewswire.com/prnh/20140817/136750

Research has shown that the ability to deliver personalized content to individual consumers is a top priority for leading brands. According to a recently commissioned study, Delivering New Levels of Personalization in Consumer Engagement, by Forrester Consulting on behalf of SAP, "Marketing execs trust personalization's potential to increase traffic, conversion, and average order value, however only 14% of marketing leaders deliver personalization across channels. Marketers face challenges in delivering real-time, contextually aware, personalized experiences, and they are looking beyond ad agencies for help."

Enter AdPoll by EngageClick. The interactive facet of AdPoll leverages technology that understands individual consumer behavior and subsequently provides the correct interaction back to them.  It also simultaneously enables consumers to measure their own standing in their social community for things such as awareness, fashion taste, game interest, character interest, travel interest, and more. As a direct result, ads are more viral and advertisers receive greater consumer engagement resulting in higher ROI.

AdPoll makes it simple for brands and publishers to repurpose pre-existing digital video content to create a personalized and interactive consumer experience. The push-pull marketing mechanism of AdPoll provides personalized interactivity like no other product on the market by allowing brands to send the desired message to the right audience (push), followed by the audience providing active feedback that the brand then assimilates (pull). The current push-based mechanism often used in online advertising has been shown to irritate consumers, and does not make use of the desired social nature for online content. EngageClick's proven data-driven technology uses cognitive science, machine-learning technology and big data analytics to perform predictive segmentation, and subsequently delivers dynamic smart ads with automatic and incremental optimization across multiple screens (desktop, mobile, tablets and smart TVs).

Additionally, EngageClick's platform engagement measurement is based on unique, comprehensive consumer interactivity metrics, and not CTR (click-through rate) and video completion, alone.  

"AdPoll multi-screen interactive video advertising provides a unique, personalized way for brands to communicate with potential customers. Advertisers can take advantage of the digital space by tailoring their message in real-time based on every selection an individual makes, leading to greater consumer relevancy and higher consumer engagement," said Shekhar Deo, CTO and co-founder, EngageClick.

To learn more about AdPoll, please visit https://www.youtube.com/watch?v=u-4gEGpGYt4.

About EngageClick

EngageClick is the only predictive, personalized multi-screen ad engagement platform that uses machine-learning technologies to perform predictive segmentation. We deliver personalized and interactive ads using predictive segmentation of audience to make ads perform smarter across display and video – ensuring each ad constantly delivers the highest level of engagement. Founded in mid-2012, EngageClick is a privately held company led by a team of experienced digital media veterans from Yahoo, AOL, NetApp and HP. The company previously raised an early stage angel round and is based in Palo Alto, California. Follow EngageClick on Twitter or learn more at http://www.engageclick.com

Media Contact: Kayla Egbert, EngageClick, +1-407-529-6937, [email protected]

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SOURCE EngageClick

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