Click here to close now.

Welcome!

Search Authors: Carmen Gonzalez, Blue Box Blog, Elizabeth White, Roger Strukhoff, AppDynamics Blog

News Feed Item

Acura Launches All-New 2015 TLX Performance Luxury Sedan With Biggest Marketing Campaign in Brand History

-- Acura TLX delivers "It's that kind of thrill" in 360-degree campaign

TORRANCE, Calif., Aug. 11, 2014 /PRNewswire/ -- Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand's history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme "It's that kind of thrill."

The marketing campaign launches on-air August 17 with the TV anthem spot, "My Way," which captures the passion of the team of Acura design, development and manufacturing engineers who created the new TLX. The emotionally engaging spot features a modern rendition of the iconic song My Way as the soundtrack for images shot onsite at the R&D and manufacturing facilities that were integral to the TLX development. "My Way," and eight additional 15-second spots featuring high-energy music tracks, will run on high-profile national TV programming throughout the late summer and fall.

"The TLX heralds a new era for the Acura sedan lineup and the scale of the marketing effort behind the launch signifies the importance of the model both to the brand and its position within the luxury sedan market," said Michael Accavitti, senior vice president and general manager for the Acura division.

"The TLX delivers a thrill like no other and the marketing effort delivers that message front and center in an emotionally engaging way."

The entire campaign utilizes 'bite-sized' contextually relevant video and digital elements that demonstrate the thrill of driving the new TLX by focusing on specific product highlights, including on-board Siri Eyes Free voice-command capability, Precision All-Wheel Steer™ (P-AWS™) and the Acura exclusive, Super Handling All-Wheel Drive (SH-AWD™).

Integrated Media Placements and Digital Extensions            

Acura will run a massive video road block on Facebook with TLX videos reaching nearly 100% of users starting in early September. On Twitter, Acura will run a unique Twitter Cards execution that will allow users to design a car directly within a Tweet. Acura will be using both Promoted Tweets and Promoted Accounts to support this initiative.

Additional awareness for the TLX will be generated via homepage takeovers on major web portals (Yahoo and MSN), and through unique social media "Thrillustrations" - custom illustrations created by New Yorker contributing illustrators. TLX will also be supported with custom digital content on Slate, Business Insider and Car & Driver.

The TLX will be front and center on cable television with "My Way" running concurrently across more than 25 cable networks starting on August 17th.  Additionally, the TLX will be integrated into ESPN's SportsCenter with a month long sponsorship of top college football highlights.

To get customers up close to the TLX, the model will be the featured vehicle at The New Yorker Festival in October and the Sundance Institute NextFest film festival in Los Angeles in August.  Acura is also sponsoring a series of Pop-Up dinners across the country and select nights at the Hollywood Bowl; each venue prominently features the TLX. To capture attention on a large scale, TLX will be featured on several large wallscapes, billboards and street level displays in nine key markets.  

To see featured video elements from the TLX "It's that kind of thrill" campaign visit https://www.youtube.com/user/Acura and all campaign creative elements at http://acuracampaigns.com/.

About the 2015 TLX               
The all-new 2015 TLX was designed to deliver a unique and compelling blend of sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, appealing to a broad cross-section of luxury customers with three all-new powertrains and advanced chassis technologies that respond intelligently to the will of the driver. The TLX lineup features three distinct model offerings that deliver new levels of quietness and ride comfort for a luxurious driving experience.

About Acura                     
Acura offers a full line of technologically advanced performance-luxury vehicles through a network of approximately 270 U.S. Acura dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX compact luxury sedan, the 5-passenger RDX luxury crossover SUV, and the 7-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. Acura was recently recognized by Edmunds.com for the third consecutive year as leading all luxury brands in retained value after five years of ownership. More than 90 percent of the Acura vehicles sold in America are produced at the company's manufacturing facilities in America, using domestic and globally sourced parts.

For More Information                    
Consumer information about Acura is available at acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including detailed features, pricing and high-resolution photography of the Acura model line is available at acuranews.com.

 

Acura Launches All-New 2015 TLX Performance Luxury Sedan With Biggest Marketing Campaign in Brand History

 

Acura Logo.

 

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-LA87356-20140811-1.mp4

Photo - http://photos.prnewswire.com/prnh/20140811/134943

Logo - http://photos.prnewswire.com/prnh/20100923/ACURALOGO

SOURCE Acura

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of ...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...