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fishbat, an Internet Marketing Company, Gives Tips on How to Optimize Your Transition to a New Website for Your Business

BOHEMIA, N.Y., Aug. 11, 2014 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company, gives insights on how you can ensure that your business's new and improved website continues to have high search engine rankings and backlink referrals.

Photo - http://photos.prnewswire.com/prnh/20140731/132280

According to a July 1st article published by Business 2 Community titled, "Your New Website is Killing You. Here's Why," there are solutions to common pitfalls that are faced by businesses during a switch to a new website. Redesigning your company's website can be a huge step towards creating increased traffic and sales in the future. Unfortunately, businesses that chose to do this are sometimes met with setbacks in the present.One problem commonly associated with website redesign is loss of search engine rankings and broken backlinks.

There are options available to minimize this risk. One way to keep rankings to keep the page content and keywords as similar to the originals as possible. The second solution is to keep the links and URLs on new pages as close to the originals as they can be. This will also minimize problems associated with broken backlinks. The article suggests that hiring a professional internet marketing team to help with this transition may be the best option for businesses going through website changes.

In addition, the article emphasizes the importance of creating a website design that is user friendly. If customers feel uncomfortable using the site, they are less likely to visit. To prevent this from happening, make your business's site is user friendly. Make sure that important information is easy to access. Once again, hiring an experienced internet marketing team can help with this aspect of your transition.

Justin Maas, vice president of client relations at fishbat, agrees that these are problems that are commonly faced by businesses undergoing a website redesign on their own. "I have seen many businesses become victim to pitfalls after redesigning their website without professional guidance," he says.

Mass agrees that in most cases, the best option for businesses wishing to redesign their website is to leave it to the professionals. "The difference that it makes to invest in professional website design is night and day," he explains, "Putting a professional marketing company in charge of your redesign is a smart investment in both the short term and the long term. Professionals know how to optimize the transition to keep existing search rankings and backlinks." He adds,"Professionals will also give your website a functional and visually pleasing makeover, which will be a valuable tool in generating future sales."

fishbat is a full-service Internet marketing company dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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