Welcome!

API Journal Authors: Elizabeth White, Pat Romanski, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

PokitDok Expands Executive Team, Ushering New Era of E-commerce into the Business of Healthcare

PokitDok Inc., a cloud-based provider of solutions for the business of health, announced five new additions to its leadership team, to power its nationwide expansion: Adam Grant, Senior Vice President of Customer Success; David George, Senior Vice President, Business Development; Brandon Nosacka, Vice President of Business Development; Natalie Cann, Vice President of Marketing; and Lisa Suennen, who is joining PokitDok’s Board of Directors. These five distinguished healthcare executives are helping to drive PokitDok’s triple-digit growth this year.

Lisa Suennen, Managing Partner at Venture Valkyrie Consulting, joins PokitDok's Board of Directors.  ...

Lisa Suennen, Managing Partner at Venture Valkyrie Consulting, joins PokitDok's Board of Directors. (Photo: Business Wire)

“The fundamental changes in the US healthcare system have created one of the biggest entrepreneurial opportunities of our lifetime,” said Lisa Suennen, board member, PokitDok. “That’s why accomplished veterans in both technology and healthcare are flocking to digital health companies that have true technical prowess combined with a deep understanding of how to solve the healthcare market’s challenges. PokitDok is an excellent example of this combination of skills and solutions and I am delighted to join their team.”

PokitDok’s new leadership team is focused on scaling nationwide adoption of its e-commerce platform that connects consumers with more than four million health providers nationwide, by specialty, condition or provider name. Consumers can request a quote for a non-acute procedure, secure a price before they visit their health practitioner, and pay by credit card, HSA or insurance. These five healthcare veterans are building enterprise distribution channels and were behind last month’s launch of PokitDok Platform for developers, the first of its kind to enable access to real-time health data through its Application Programming Interface (API). The new leadership includes:

  • Adam Grant joins PokitDok as Senior Vice President of Customer Success. He is an award-winning Customer Success executive with 17 years of experience in healthcare, technology, and health IT. He comes to PokitDok from Practice Fusion, where he built and retained a customer base of more than 100,000 doctors and medical professionals using its web-based Electronic Health Records system. Previously, he was with Deloitte Consulting and Alliance Consulting Group, where his clients included Gilead Sciences, Kaiser Permanente, Novartis, PacifiCare, and Providence Health & Services. Grant holds an MS in Organizational Behavior and Entrepreneurship from Stanford University and a BA in Economics from Dartmouth College.
  • David George brings 20 years of experience driving global business development, alliances, product management, and sales programs to PokitDok. As the Senior Vice President of Business Development, George plays an instrumental part in creating alliances and driving revenue across a diverse ecosystem of insurance companies, self-insured corporations, provider networks, and technology partners. His career spans senior leadership positions in business development, strategy, and product management at Microsoft, Sencha, Limelight Networks and start-ups, where he helped take companies public, developed and launched multiple SaaS and mobile product lines globally, grew revenue channels from inception to over $100 million, and created award-winning industry alliances and product marketing campaigns.
  • As Vice President of Business Development at PokitDok, Brandon Nosacka is building an affinity across the provider ecosystem. Nosacka brings 12 years of experience in the healthcare industry. Prior to PokitDok, he served as the VP of Sales at Axial Exchange, where he drove the adoption of mobile software that helps patients, physicians and other health professionals coordinate care. Before that, he joined ZocDoc as the 30th employee, where he was ranked a top producer in sales and launched and managed five new markets across the southeast.
  • A 16-year veteran in digital marketing, Natalie Cann joins PokitDok as Vice President of Marketing. Recognized for her innovative growth strategies, she was recruited from WellnessFX, where she grew the customer base by 700 percent her first year. She previously managed global customer acquisition programs for top brands like American Express and Ask.com, but also maintains a track record of helping to bring successful start-ups to market, such as Marin Software. Cann holds a BS in Business Management from Brigham Young University.
  • As one of Silicon Valley’s top health and life sciences investors, Lisa Suennen joins the Board of Directors, bringing her deep domain expertise and rich network to PokitDok. Suennen is Managing Partner at Venture Valkyrie Consulting, and also writes the popular health and investing blog, Venture Valkyrie. Lisa previously spent 15 years as a founding partner of Psilos Group, a healthcare-focused venture capital firm. Prior to Psilos, Lisa held a spectrum of senior executive roles at Merit Behavioral Care, a company she helped lead from start-up to IPO to its ultimate sale. Lisa is currently a member of the Qualcomm Life Advisory Board, a member of the Dignity Health Foundation Board, an Advisor to the California Health Care Foundation Innovation Fund, and a member of the Board of Health IT company Beyond Lucid Technologies. A UC Berkeley graduate, she also teaches healthcare and venture capital classes at the UC Berkeley Haas School of Business.

Behind PokitDok’s intuitive consumer experience rests the largest health graph of information on physician, treatment, benefit, and costs and in the future, data fed from personalized medicine and social footprinting. Third party developers at payers, health systems and digital health companies who license the PokitDok Platform can build apps with integrated access to current cash and reimbursement-based prices for healthcare treatments, a rich provider directory and real-time eligibility, claims and benefits enrollment information. PokitDok’s leadership team is bringing this unprecedented capability to market and will lead its industry-wide deployment.

“Lisa, Adam, David, Brandon and Natalie are huge assets to PokitDok; they see the tremendous opportunity to transform the process of finding, receiving and paying for treatment,” said Lisa Maki, co-founder & CEO, PokitDok. “The Patient Protection and Affordable Care Act introduced a sweeping set of market dynamics and our new additions have the industry and technical aptitude to execute on our vision at this historic moment in time.”

About PokitDok

Founded in 2011, PokitDok is a cloud-based platform for healthcare purchases, connecting consumers directly with practitioners in a transparent, e-commerce experience. PokitDok provides enterprise access to market driven provider, treatment and price information for Employers, Payers and Health networks seeking to reduce expenses and capture lost reimbursements. PokitDok also provides an e-commerce storefront for practitioners seeking to market their services and enable consumers to pay for treatment up front. For consumers to shop for a doctor, service or request a price quote, go to PokitDok.com or download the app on the Apple App Store or Google Play Store. PokitDok is based in San Mateo, CA and Charleston, SC and backed by New Atlantic Ventures, Rogers Venture Partners, and Subtraction Capital.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...