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ProfNet Experts Available on Marketing, Investing, Satellite Imagery

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EXPERT ALERTS

  • Why Marketing to Women Doesn't Work
  • Internet Marketing in the Travel Industry
  • Why Attempting to Time the Market is Futile for Investors
  • Analysis of Remote Sensing/Satellite Imagery

MEDIA JOBS

  • News Editor – Incisive Media (CA)
  • Project Finance Senior Reporter – Law360 (NY)
  • Tech Startups Writer – BostInno (MA)

    OTHER NEWS & RESOURCES
  • So You Want to Be An Investigative Journalist
  • Upcoming Twitter Q&A: Adding Humor to Your Writing
  • Grammar Hammer: Everyday vs. Every Day


EXPERT ALERTS:

Why Marketing to Women Doesn't Work
Jenny Darroch
Professor of Marketing
The Drucker School, Claremont Graduate University
"Marketers often treat women as if they are the same, and this results in the use of stereotypes that can push customers away from a brand. What happens is that many managers realize women are economically important and/or influence purchase decision making, perhaps run data and see that their customer profile underrepresents women, or simply question whether they are doing a good enough job of reaching women as customers. And then managers panic and fall into the pitfalls of focusing on gender first, needs second. I recommend going back to the basics of market segmentation and identifying what different groups of customers need, the relationship different customer groups have with the organization's brands, and then determine the importance of gender in understanding consumer behavior. That is needs first, gender second. My overarching message is really quite simple: By doing a better job of marketing to women, the organization will not only do a better job of marketing to men but marketing practice will improve overall."
Darroch is a professor of marketing at the Drucker School of Management at Claremont Graduate University and a blogger for Huffington Post. She specializes in marketing strategy -- in particular, market definition and market segmentation, with a special interest in marketing to women.
Website: http://www.cgu.edu
Media Contact: Rod Leveque, [email protected]

Internet Marketing in the Travel Industry
Jonathan Alonso
SEO Analyst
Travel Media Group
"Internet Marketing in the travel industry is becoming a lot more difficult to compete due to the high demand of online travel agencies (OTAs) like Hotels.com, Expedia and such. The biggest issue is that a lot of these family-owned or franchise hotels don't have much knowledge of Internet marketing and they choose to just push their data to OTAs. There are several things hotels can do to stay ahead of the game and save some money: 1) make sure to create a website that delivers great user experience; 2) start blogging; 3) think local; 4) use schema; 5) offer promotions. These are only some of the tactics these hotels can use to stay ahead of their competitors and acquire clients without only relying on these big OTAs and their huge commissions."
Alonso is available to discuss anything related to business digital marketing, SEO, search marketing, online travel industry, travel savings, and small-business local marketing.
Website: http://www.Hotelcoupons.com
Expert Contact: [email protected]

Why Attempting to Time the Market is Futile for Investors
Bijan Golkar, CFP
Vice President/Senior Advisor
FPC Investment Advisory, Inc.
Imagine you're walking down the street when you spot an obviously inebriated fellow -- maybe he's celebrated a promotion a little too heartily -- who is swerving along, chuckling to himself, and headed in your direction. Most of us will, wisely, give this gent a wide berth. Our attitude toward the markets, unfortunately, is often the same. In volatile times, our gut tells us to steer clear. We know that pulling our money out will likely lock in losses, so we don't make that mistake. But many of us make another mistake, by choosing not to invest any more of our money until "things stabilize." Says Golkar: "If they don't spend it, they may park it in cash or other safe investments that offer negligible growth -- until the markets seem more promising. But studies have shown again and again that attempting to time the market is futile for most investors."
Golkar has been quoted in The Wall Street Journal, Forbes, U.S. News & World Report, Yahoo Finance, The Fiscal Times, Bankrate and DepositAccounts.com. He is located in San Francisco.
ProfNet Profile: http://www.profnetconnect.com/bijangolkar
Website: http://www.FPCWealth.com
Media Contact: Steve Garmhausen, [email protected]

Analysis of Remote Sensing/Satellite Imagery
David Messinger
Director, Digital Imaging and Remote Sensing Laboratory
Rochester Institute of Technology
"Commercially available remotely sensed imagery is a growing industry, from both space-based and airborne imaging systems. Additionally, the imagery is not simple visible red-green-blue, or black-and-white imagery. These new capabilities allow analysts to inform decision-makers about environmental conditions and situational awareness much more rapidly and in much more detail from a variety of sensors ranging from 'traditional' satellites, to mini-sats, to UAVs, and other systems. As we expand our capabilities to observe the earth in ever more detail (both spatially and temporally), there are significant challenges in turning this 'data' into 'information.'"
Messinger, a scientist at Rochester Institute of Technology's Chester F. Carlson Center for Imaging Science, is an expert in image capture and analysis and can talk to how national/international experts glean information from huge swaths of imagery. He can discuss big-imaging data track conflicts, disasters, homeland security and environmental change. He can also explain a blind spot that pertains to the impending "silver tsunami" of retiring baby boomer scientists and engineers who analyze and process big data, and the resulting workforce shortage in the U.S. national defense and intelligence communities. More scientists are needed to fill critical positions, according to Messinger and his colleagues in the National Geospatial-Intelligence Agency and the imaging industry. Late last year, representatives from this group shared their concerns with congressional representatives, aides and staff from the House Armed Services Committee and House Permanent Select Committee on Intelligence. 
A brief video interview is available: http://tinyurl.com/nkydqmy
Media Contact: Susan Gawlowicz, [email protected]

****************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

See more listings here.

*****************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

  • SO YOU WANT TO BE AN INVESTIGATIVE JOURNALIST. If you're a reporter, it doesn't matter what beat you are working -- you could be covering the local PTA and school board meeting, the municipal sewage/water authority, cops and robbers or the sports desk -- there is always an opportunity to be an investigative journalist. Writer Heidi Russell shares her tips for reporters: prn.to/1klaaJb
  • UPCOMING TWITTER Q&A: ADDING HUMOR TO YOUR WRITING. You don't have to be a humorist to inject a little humor into your writing. Even if you don't consider yourself a funny person, there are tips and tricks you can use to make humor work for you. On Aug. 5, Michele "Wojo" Wojciechowski will share her advice for adding humor to your writing: prn.to/1lfRhC6
  • GRAMMAR HAMMER: EVERYDAY VS. EVERY DAY: In her latest Grammar Hammer column, Cathy Spicer explains the difference between "everyday" and "every day": prn.to/1o6MZ4V

PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts  To search the ProfNet Connect experts database: http://www.profnetconnect.com  To contact ProfNet by phone: +1-800-PROFNET, ext. 1.  To share a thought on Expert Alerts: [email protected]

 

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@ThingsExpo Stories
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
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The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
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ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
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Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
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SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
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The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
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