|By PR Newswire||
|August 4, 2014 02:34 PM EDT||
NEW YORK, Aug. 4, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.
If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.
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- Why Marketing to Women Doesn't Work
- Internet Marketing in the Travel Industry
- Why Attempting to Time the Market is Futile for Investors
- Analysis of Remote Sensing/Satellite Imagery
- News Editor – Incisive Media (CA)
- Project Finance Senior Reporter – Law360 (NY)
- Tech Startups Writer – BostInno (MA)
OTHER NEWS & RESOURCES
- So You Want to Be An Investigative Journalist
- Upcoming Twitter Q&A: Adding Humor to Your Writing
- Grammar Hammer: Everyday vs. Every Day
Why Marketing to Women Doesn't Work
Professor of Marketing
The Drucker School, Claremont Graduate University
"Marketers often treat women as if they are the same, and this results in the use of stereotypes that can push customers away from a brand. What happens is that many managers realize women are economically important and/or influence purchase decision making, perhaps run data and see that their customer profile underrepresents women, or simply question whether they are doing a good enough job of reaching women as customers. And then managers panic and fall into the pitfalls of focusing on gender first, needs second. I recommend going back to the basics of market segmentation and identifying what different groups of customers need, the relationship different customer groups have with the organization's brands, and then determine the importance of gender in understanding consumer behavior. That is needs first, gender second. My overarching message is really quite simple: By doing a better job of marketing to women, the organization will not only do a better job of marketing to men but marketing practice will improve overall."
Darroch is a professor of marketing at the Drucker School of Management at Claremont Graduate University and a blogger for Huffington Post. She specializes in marketing strategy -- in particular, market definition and market segmentation, with a special interest in marketing to women.
Media Contact: Rod Leveque, [email protected]
Internet Marketing in the Travel Industry
Travel Media Group
"Internet Marketing in the travel industry is becoming a lot more difficult to compete due to the high demand of online travel agencies (OTAs) like Hotels.com, Expedia and such. The biggest issue is that a lot of these family-owned or franchise hotels don't have much knowledge of Internet marketing and they choose to just push their data to OTAs. There are several things hotels can do to stay ahead of the game and save some money: 1) make sure to create a website that delivers great user experience; 2) start blogging; 3) think local; 4) use schema; 5) offer promotions. These are only some of the tactics these hotels can use to stay ahead of their competitors and acquire clients without only relying on these big OTAs and their huge commissions."
Alonso is available to discuss anything related to business digital marketing, SEO, search marketing, online travel industry, travel savings, and small-business local marketing.
Expert Contact: [email protected]
Why Attempting to Time the Market is Futile for Investors
Bijan Golkar, CFP
Vice President/Senior Advisor
FPC Investment Advisory, Inc.
Imagine you're walking down the street when you spot an obviously inebriated fellow -- maybe he's celebrated a promotion a little too heartily -- who is swerving along, chuckling to himself, and headed in your direction. Most of us will, wisely, give this gent a wide berth. Our attitude toward the markets, unfortunately, is often the same. In volatile times, our gut tells us to steer clear. We know that pulling our money out will likely lock in losses, so we don't make that mistake. But many of us make another mistake, by choosing not to invest any more of our money until "things stabilize." Says Golkar: "If they don't spend it, they may park it in cash or other safe investments that offer negligible growth -- until the markets seem more promising. But studies have shown again and again that attempting to time the market is futile for most investors."
Golkar has been quoted in The Wall Street Journal, Forbes, U.S. News & World Report, Yahoo Finance, The Fiscal Times, Bankrate and DepositAccounts.com. He is located in San Francisco.
ProfNet Profile: http://www.profnetconnect.com/bijangolkar
Media Contact: Steve Garmhausen, [email protected]
Analysis of Remote Sensing/Satellite Imagery
Director, Digital Imaging and Remote Sensing Laboratory
Rochester Institute of Technology
"Commercially available remotely sensed imagery is a growing industry, from both space-based and airborne imaging systems. Additionally, the imagery is not simple visible red-green-blue, or black-and-white imagery. These new capabilities allow analysts to inform decision-makers about environmental conditions and situational awareness much more rapidly and in much more detail from a variety of sensors ranging from 'traditional' satellites, to mini-sats, to UAVs, and other systems. As we expand our capabilities to observe the earth in ever more detail (both spatially and temporally), there are significant challenges in turning this 'data' into 'information.'"
Messinger, a scientist at Rochester Institute of Technology's Chester F. Carlson Center for Imaging Science, is an expert in image capture and analysis and can talk to how national/international experts glean information from huge swaths of imagery. He can discuss big-imaging data track conflicts, disasters, homeland security and environmental change. He can also explain a blind spot that pertains to the impending "silver tsunami" of retiring baby boomer scientists and engineers who analyze and process big data, and the resulting workforce shortage in the U.S. national defense and intelligence communities. More scientists are needed to fill critical positions, according to Messinger and his colleagues in the National Geospatial-Intelligence Agency and the imaging industry. Late last year, representatives from this group shared their concerns with congressional representatives, aides and staff from the House Armed Services Committee and House Permanent Select Committee on Intelligence.
A brief video interview is available: http://tinyurl.com/nkydqmy
Media Contact: Susan Gawlowicz, [email protected]
Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/
- News Editor – Incisive Media (CA)
- Project Finance Senior Reporter – Law360 (NY)
- Tech Startups Writer – BostInno (MA)
See more listings here.
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]
- SO YOU WANT TO BE AN INVESTIGATIVE JOURNALIST. If you're a reporter, it doesn't matter what beat you are working -- you could be covering the local PTA and school board meeting, the municipal sewage/water authority, cops and robbers or the sports desk -- there is always an opportunity to be an investigative journalist. Writer Heidi Russell shares her tips for reporters: prn.to/1klaaJb
- UPCOMING TWITTER Q&A: ADDING HUMOR TO YOUR WRITING. You don't have to be a humorist to inject a little humor into your writing. Even if you don't consider yourself a funny person, there are tips and tricks you can use to make humor work for you. On Aug. 5, Michele "Wojo" Wojciechowski will share her advice for adding humor to your writing: prn.to/1lfRhC6
- GRAMMAR HAMMER: EVERYDAY VS. EVERY DAY: In her latest Grammar Hammer column, Cathy Spicer explains the difference between "everyday" and "every day": prn.to/1o6MZ4V
PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts To search the ProfNet Connect experts database: http://www.profnetconnect.com To contact ProfNet by phone: +1-800-PROFNET, ext. 1. To share a thought on Expert Alerts: [email protected]
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
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Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 8, 2016 03:00 PM EST
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 8, 2016 03:00 PM EST Reads: 574
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 8, 2016 02:00 PM EST Reads: 378
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 8, 2016 12:45 PM EST Reads: 357
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 8, 2016 12:30 PM EST Reads: 145
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 8, 2016 10:45 AM EST Reads: 384
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 8, 2016 09:30 AM EST Reads: 159
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Feb. 7, 2016 12:00 PM EST Reads: 358
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 739
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Feb. 5, 2016 09:00 PM EST Reads: 799
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Feb. 2, 2016 02:00 PM EST Reads: 417
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Feb. 2, 2016 04:30 AM EST Reads: 862
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Feb. 1, 2016 05:00 AM EST Reads: 952
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
Jan. 31, 2016 09:00 PM EST Reads: 738
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Jan. 31, 2016 07:15 PM EST Reads: 1,159
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Jan. 31, 2016 10:00 AM EST Reads: 825
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Jan. 31, 2016 10:00 AM EST Reads: 1,231
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
Jan. 30, 2016 07:45 PM EST Reads: 799
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Jan. 30, 2016 03:45 PM EST Reads: 1,284