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API Journal Authors: Elizabeth White, Pat Romanski, Chris Witeck , Liz McMillan, Jason Bloomberg

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Strategies for Winning Cloud Storage Wars: Google, Microsoft & Dropbox

It looks like Google wants to have the cloud to itself. In March, the company decreased prices for Google Drive and it is hoping to annihilate its main competitors, namely Dropbox and Microsoft OneDrive.

The battle for cloud supremacy has just started, and Google has once again turned the market upside down. The company slashed prices by 80%; users have 15 GB at their disposal in Google Drive Cloud Storage, which they can use for free. If you subscribe for 100 GB, you will be paying $1.99 rather than $4.99, and for 1 TB the price is $9.99/month instead of $49.99.

OneDrive vs. Dropbox vs. Google Drive

As opposite to OneDrive and Dropbox, Google’s storage services are incredibly inexpensive. Many users agree that the company is absolutely crazy for reducing the prices, yet they’re certainly not complaining. Surprisingly, Dropbox has higher fees than OneDrive; it charges $9.99/month for 100 GB, which means you’ll be spending about $100 a year, and if you want 200 GB, the amount will reach $200.

If you’re a the type of user who doesn’t need much space in the cloud, Google is offering 15 GB for free, while on Dropbox you only get 2 GB. OneDrive has recently raised their offering to 15 GB free to match Google.

For many years, people have been complaining that it’s too expensive to switch to cloud storage, and to some extent that may have been true. Fortunately, Google is listening to the voice of its users. The platform comes with some other added benefits such as Android devices, Chromeboxes, and Chromebooks; all these have Google apps already installed. Many will opt for Google Drive because the market keeps growing and the company keeps improving its services. Now, these reduced prices are definitely drawing in even more users looking for convenient cloud storage solutions.

Both Dropbox and OneDrive are out of the equation now that Google has dropped prices by 80%. New Google users will certainly opt for Google Drive, and not just because it’s cheap, but also because it comes packed with a wealth of other services and solutions.

A cloud storage war that doesn’t seem to be coming to the end

Cloud storage providers are fighting for supremacy this 2014. They’re constantly battling to provide excellent services at affordable prices, and to gather more users they’ve decided to give more GB for free. Microsoft wants to stay in the game, so they recently announced that they’re offering 15 GB for free on OneDrive. Unfortunately, Google Drive had already implemented this feature, so let’s just say Microsoft’s offer was somewhat outdated. What’s truly amazing it that Microsoft copied Google, and they too dropped prices for cloud storage services by 800%.

Microsoft’s offer is fairly decent; however, in a 2013 report created by Strategy Analytics, the company didn’t make it the top 10. In terms of cloud storage services, other corporations were in the lead such as Dropbox, Apple, Google Drive, and Amazon Cloud.

OneDrive may not be that popular, but it does have one advantage – integration with Windows 8.1 and Office365. Basically, if you’re a fan of Microsoft Office, using the OneDrive cloud storage services is exactly what you need.

OneDrive’s marketing director says that every Office user should opt for the cloud storage services of Microsoft OneDrive. We’re not in the 90s anymore and as savvy computer operators, we can choose products and solutions that best match with our necessities. Microsoft is well-aware that its product is not the only one available in the market, and people can easily decide on other cloud storage solutions.

Aaron-Levie-979x1024Another company called Box is threatening to take down GoogleDrive. The owner, Aaron Levie, doesn’t want his business to be called a cloud storage company.

Box is worth $2.4 billion and its value is locked in special services and solutions, such as collaboration, annotation, and the ability to seek and share files securely. Box doesn’t want to be compared to GoogleDrive, and while they are also offering free cloud storage services, the platform has more important goals to achieve than beat Google.

By Davis Miller and!

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