|By Business Wire||
|July 23, 2014 10:00 AM EDT||
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), announced today that membership in its Magical Movie Rewards™ program has reached 500,000. With theatres in seven states, achieving this milestone in less than four months is a testament to customer enthusiasm for this user-friendly program.
“Our loyal customers are at the heart of the Marcus brand,” said Rolando Rodriguez, president and chief executive officer for Marcus Theatres. “We are excited about the pace at which Magical Movie Rewards is growing and are ready to turn memberships into stronger relationships through greater customer engagement.”
As a way to recognize the 500,000th member, Marcus Theatres awarded the lucky winner 10,000 points, which is the equivalent of $500. The winning transaction occurred at the Marcus Parkwood Cinema in Minnesota, at the concessions counter. The $500 award has already been loaded to the winner’s loyalty card and can be used throughout Marcus Theatres.
Guests can register for the loyalty program one of two ways: 1) Selecting Magical Movie Rewards using the Marcus Theatres mobile app downloadable at the App Store for iPhone® or at Google Play for Android phones or 2) by getting a card at the box office and registering online. Once registered, members earn points, which are translated into reward dollars redeemable at the box office, concession counters or at the many Marcus Theatres’ food and beverage venues. These include Big Screen Bistros which provide in-theatre guest dining, Take Five℠ Lounges with full-service bars and chef-inspired menus, plus Zaffiro’s® restaurants and Zaffiro’s® Express outlets with Thincredible® pizzas – and lots more.
Members of the Magical Movie Rewards program receive additional benefits, including no fees for online or mobile ticketing; exclusive screening opportunities; and unique concessions offers.
“Our goal for the loyalty program is twofold – quantity AND quality,” said Rodriguez. “In addition to doubling enrollment in 2015, we want to have one of the most customer-engaging rewards programs within the industry.”
Customized and targeted communication to loyalty members will be an important part of the next phase of the program. By partnering with Movio, a global leader in marketing data analysis and campaign management for the cinema industry, Marcus Theatres can achieve this level of customization. Movio’s software provides insight into customer preferences, attendance habits and general demographics, which helps deliver an enhanced film-going experience to members of the loyalty program.
Marcus Theatres continues to innovate with the Magical Movie Rewards program; signature food and beverage concepts; and the UltraScreen DLX™ (Dream Lounger eXperience) auditoriums, which combines massive screens, immersive Dolby® Atmos™ sound and comfortable DreamLounger℠ recliners. The investment in these amenities helps provide the best moviegoing experience within the industry.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. For more information, visit the company’s web site at www.marcuscorp.com.
Movio (www.movio.co) is the global leader in marketing data, analysis, insights and campaign creation and management for theatrical exhibitors and distributors. Working with cinema exhibitors and distributors in six regions worldwide, Movio maintains real-time, authoritative data on the loyalty activity and transactions of over 26 million customers. Website: www.movio.co Twitter: @MovioHQ LinkedIn: www.linkedin.com/company/movio
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