|By Business Wire||
|July 21, 2014 09:06 AM EDT||
Kabam, the leader in the western world for free-to-play core games, today released its hit game Fast & Furious 6: The Game on Facebook. The move makes adrenaline-fueled street racing action available through a browser on Facebook’s global platform. The game was developed through a licensing agreement with Universal Partnerships & Licensing.
Based on the global blockbuster movie franchise, Fast & Furious 6: The Game has been available on mobile devices for more than one year. Releasing the game on Facebook opens a vast new global audience and marks the first fully cross-platform game from Kabam, allowing players to easily continue their same game from mobile devices to traditional browser-based computing environments via Facebook. The Fast & Furious franchise currently has the largest fan base of all active film franchises with more than 300 million fans and followers on official film and talent pages along with more than 1 billion friends of fans.
“Fast & Furious 6: The Game on mobile has been a breakthrough game for Kabam,” said Mike DeLaet, Senior Vice President of Worldwide Business Development at Kabam. “The game’s AAA quality, exciting racing action and real-life cars have been a hit with mobile players worldwide. Opening the game’s world on Facebook gives existing players more flexibility and introduces the game to new audiences around the world.”
Upon its launch in May 2013, Fast & Furious 6: The Game became an instant hit, zooming to the top of the app charts in more than 100 countries. Apple named the game as Editor’s Choice in more than 90 countries. Since then, the game has racked up more than 52 million installs globally.
“Fast & Furious 6: The Game is the perfect title to show how quickly companies can take their games cross platform with Facebook," said Dan Morris, Director of Games Partnerships, Facebook. "This Unity-based game on Facebook allows players to enjoy high-fidelity play across mobile and web without losing any of their gameplay between platforms.”
Kabam has a long and fruitful history with Facebook. Kabam released its first game, Kingdoms of Camelot on Facebook in 2009. The Kingdoms of Camelot franchise has gone on to generate more than $250 million in revenue in less than four years. In December of last year, Kabam released the robot-shooting mobile game, Blastron, on Facebook as well.
Deep Hollywood relationships and access to blockbuster intellectual property (IP) is a key differentiator for Kabam in the free-to-play games sector. Kabam is a leader in taking an established film and extending that brand into mobile and web games that create new levels of engagement for global audiences long after a movie’s theatrical run. Kabam has experienced massive growth since its founding as a games company a little more than four years ago. The company now has more than 800 employees in offices throughout North America, Europe and Asia. Kabam generated more than $360 million in revenue in 2013, a 100 percent growth over 2012.
Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via its own dedicated channel in the Apple App Store, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, Kabam.com and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam's 2013 revenues exceeded $360 million, a 100 percent increase over 2012. The company is profitable and cash-flow positive, and has created four titles that have grossed more than $100M each in their life. Kabam's Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam's technology platform, distribution channels, data analytics and best practices that Kabam's in-house development teams use to bring wildly successful games to players worldwide. Kabam has 800 employees around the world, with corporate headquarters in San Francisco. The company's investors include Google, Warner Brothers, MGM, Intel, Canaan Partners, Redpoint Ventures, Pinnacle Ventures and others. More information about Kabam can be found at www.kabam.com.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal’s consumer product licensing, film, home entertainment and television promotions, and corporate alliances for Universal’s theatrical, home entertainment, television, theme parks and stage productions. This dedicated division is also responsible for monetizing the company’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
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