|By Marketwired .||
|July 10, 2014 07:32 AM EDT||
NEW YORK, NY -- (Marketwired) -- 07/10/14 -- Today, Michelle Myers, vice president and publisher of BRIDES -- the number-one bridal brand in the world -- announced the results from the 2014 American Wedding Study, the definitive analysis of spending and behavior around wedding planning. For decades, BRIDES has conducted this conclusive survey, which provides key insights into emerging and established trends surrounding this economically charged and habit-forming life phase.
"BRIDES is proud to present the 2014 American Wedding Study. This year's results show that today's bride and groom are willing to invest to get the wedding of their dreams. They are spending over $28,000, on average, which is the highest we've seen in nearly 20 years -- and they are often covering the cost themselves," Myers said. "Bridal media has never been more relevant in inspiring and informing their purchase decisions, and BRIDES continues to be their number one resource."
Results of the 2014 BRIDES American Wedding Study show that the importance of personalization continues to rise, even when it comes to how couples will incorporate tradition. For example, 37% of them chose to write their own vows. More couples are paying their own way for their weddings than ever before, and despite that fact, the average cost has increased. This means people are often willing to extend their engagement to save for the big day.
Social media is playing a bigger role than ever for brides, with 54% of brides using Pinterest to communicate their wedding-day vision to planners and vendors and 64% pinning content to aggregate inspiration for the big day. Brides-to-be are also using social media to communicate with their friends and family; 59% posted a picture of their engagement ring after receiving it, and 46% say most of their friends learned of their engagement through social media.
Perhaps taking a cue from Hollywood, 10% of couples already have children together when they say their I do's, up from 7% in 2012. Within a month of dating, 48% of brides knew their fiancé was "the one."
May has taken the top spot over June as the most popular month to get married, with 15% of brides getting married in May. June is now tied for second with September and October (each at 13%). January and February are the least popular (2% each).
Couples are choosing to blend the old with the new, preserving select traditions that resonate most with their vision for their big day. For example, 20% of couples are married by a friend or family member ordained for the occasion, instead of a religious officiant, up from 14% in 2011.
* The average wedding cost is $28,202, an increase of slightly more than $1,213 since 2012.
* The reception accounts for 43% of wedding costs, with an average price tag of $12,343.
* Outside of the reception, the largest chunks of money are going to engagement rings ($5,002), photography and video ($3,378), music ($1,297), and wedding rings ($1,727).
* The average wedding cake costs $461.
* The current average cost of an engagement ring is $5,002, down $229 from 2012's average cost of $5,229.
* The average wedding dress costs $1,380, up $25 from 2012's average cost of $1,355.
* The average bridesmaids' dress costs $134, consistent with the cost in 2012.
* Since some items were more expansive than expected, 79% rework the budget.
* To save for the wedding they want, 62% of couples say they are willing to have a longer engagement.
* Social media has become the number-one way for brides-to-be to connect with wedding brands/products during planning, with 75% doing so vs. 56% in 2012.
* Pinterest leads the pack, with 67% pinning content (up from 43% in 2012).
* After telling close friends and family 71% of brides-to-be changed their social-media status to "engaged."
* After receiving an engagement ring, 59% posted a picture of it to social networks.
* To spread the news about their engagement to friends, 46% relied on social media.
* While 64% pin content on Pinterest to come back to, purchase or execute for their wedding, another 54% show their wedding vendors their Pinterest boards.
* To keep their guests informed throughout the planning process, 37% of brides-to-be post photos and updates from cake tastings and vendor visits.
* Some brides issue a social media ban; 11% ask guests not to post photos of their wedding day on a social-media site.
* To plan/shop for the wedding 63% use a social-media app.
* December is still the most popular month of the year to get engaged (19%).
* The average length of engagement is 14.7 months.
* Today's average bride is 28 years old, and her groom is 29.
* Prior to getting married, 80% of couples live together, and 66% do prior to engagement.
* Before marriage, 30% of couples have children, and 10% already have children together.
* Only 64% of couples are having engagement photos taken.
* On their wedding night 73% of couples have sex.
* Within a month of dating 48% of brides knew their fiancé was "the one".
* On their first date 10% of engaged couples had sex; 27% after 2-3 dates, and 29% after one month of dating.
* Only 32% have an engagement party.
* Wedding weekends include multiple events 18% of the time.
* Of all weddings, 16% are destination.
* Of those having a destination wedding, they are inviting less guests (102 vs. the 142 of the average wedding) but providing "extras" for out-of-towners, such as gift bags at check-in (60%), shuttle buses to the ceremony/reception (36%), and planned activities beyond the wedding (34%).
* At destination weddings 30% of couples are providing hotel accommodations for guests.
* Only 21% have a bridesmaids' luncheon.
* Destination bachelor/bachelorette parties are popular, with 43% of brides choosing to take the party on the road.
* The after party is a growing trend, with 21% of brides opting for one following the reception.
* Today's bride is also spending another $617 on wedding-day accessories like jewelry, a headpiece, and a veil.
* White and off-white still dominate with 92% of brides selecting either color for their wedding dress.
* Veils are not seen as frequently; only 55% of brides are choosing to wear one.
* A small portion of the population is choosing to break from the traditional gown with 11% wearing cocktail length, separates, jumpsuits, or a color other than white.
* Multiple dresses have become 9% purchase a second wedding dress for the reception, with another 8% buying another dress or outfit for the after-party.
* Most brides -- 84% -- are still incorporating something old, new borrowed and blue into their wardrobe for their wedding day.
* Tuxedos are most popular with 61% of grooms wearing one for their big day, while 33% choose to wear a suit.
* While renting remains the most popular option, more than one of three grooms purchases his attire.
* The majority of weddings (91%) have a maid/matron of honor; one out of 10 (10%) includes a man of honor.
* Most grooms -- 88% -- are still opting to have a best man, and 7% have a best woman (up from 5% in 2012).
* Almost all couples have a wedding party, with 99% saying they have bridal attendants and 98% groomsmen/ushers.
* The average bridesmaids' dress costs $134.
* Flowers girls are part of the wedding party 65% of the time, and 57% feature a ring bearer.
* Pets are included in the ceremony at 8% of weddings.
* Brides are opting to be less matchy-matchy when it comes to their bridesmaids; 62% of brides choose a color and let their bridesmaids choose the dress style, and 72% match in either color or style but not both.
* Only 38% have all bridesmaids matching in color and style.
WEDDING AND RECEPTION
* May has become the most popular month for weddings, accounting for 15%. April is also growing in share, representing 9% of weddings.
* Houses of worship are chosen 5% of the time for wedding ceremonies
* When selecting their officiant, 18% of engaged couples ask a friend/family member to get ordained to marry them.
* Almost all couples incorporate wedding traditions into their big day, including cake cutting, first dances, toasts, and wearing something old, new, borrowed, and blue.
* Before their wedding ceremony, 67% of brides choose not to see their groom (down from 75% in 2006).
* Once married, 82% of brides plan to take their fiancé's last name.
* For their wedding ceremony, 53% of couples opt for traditional wedding vows.
* In lieu of favors, 9% now make donations to charities.
* Couples spend $508 on gifts for each other, down from $582 in 2012. The watch is the top gift for the groom, and jewelry is the top gift for the bride.
* They'll also spend an additional $760 on gifts for parents ($262), bridesmaids ($308), and groomsmen ($280).
* Once engaged, 80% set up a wedding Web site, and 60% manage the RSVPs online.
* One in 4 couples (26%) now use evites or emails to invite guests to the wedding or save the date.
Respondents were women ages 18+, either engaged or married within the year. The sample included women who have visited Brides.com or the BRIDES Facebook page or are BRIDES magazine subscribers, representing more engaged women than any other media outlet. Respondents were surveyed between March 4 and April 1, 2014.
In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bimonthly publication, published by Condé Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
Feb. 27, 2015 11:15 AM EST Reads: 783
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Feb. 27, 2015 11:00 AM EST Reads: 2,318
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
Feb. 27, 2015 11:00 AM EST Reads: 1,047
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
Feb. 27, 2015 11:00 AM EST Reads: 915
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Feb. 27, 2015 10:30 AM EST Reads: 2,283
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 27, 2015 10:00 AM EST Reads: 3,128
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Feb. 27, 2015 10:00 AM EST Reads: 1,055
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Feb. 27, 2015 10:00 AM EST Reads: 4,537
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Feb. 27, 2015 10:00 AM EST Reads: 3,867
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Feb. 27, 2015 09:15 AM EST Reads: 1,117
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
Feb. 27, 2015 09:00 AM EST Reads: 968
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Feb. 27, 2015 09:00 AM EST Reads: 578
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
Feb. 27, 2015 09:00 AM EST Reads: 1,130
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
Feb. 27, 2015 09:00 AM EST Reads: 2,170
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Feb. 27, 2015 09:00 AM EST Reads: 2,711
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
Feb. 27, 2015 09:00 AM EST Reads: 1,996
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
Feb. 27, 2015 09:00 AM EST Reads: 892
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Feb. 27, 2015 05:00 AM EST Reads: 2,152
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Feb. 27, 2015 04:00 AM EST Reads: 2,793
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, enables customers to derive meaningful business intelligence from their data quickly, efficiently and ...
Feb. 27, 2015 04:00 AM EST Reads: 2,287