Welcome!

API Journal Authors: Pat Romanski, Rishi Bhargava, Liz McMillan, Elizabeth White, Kevin Benedict

News Feed Item

BRIDES Reveals Trends of Engaged American Couples With American Wedding Study

NEW YORK, NY -- (Marketwired) -- 07/10/14 -- Today, Michelle Myers, vice president and publisher of BRIDES -- the number-one bridal brand in the world -- announced the results from the 2014 American Wedding Study, the definitive analysis of spending and behavior around wedding planning. For decades, BRIDES has conducted this conclusive survey, which provides key insights into emerging and established trends surrounding this economically charged and habit-forming life phase.

"BRIDES is proud to present the 2014 American Wedding Study. This year's results show that today's bride and groom are willing to invest to get the wedding of their dreams. They are spending over $28,000, on average, which is the highest we've seen in nearly 20 years -- and they are often covering the cost themselves," Myers said. "Bridal media has never been more relevant in inspiring and informing their purchase decisions, and BRIDES continues to be their number one resource."

KEY FINDINGS

Results of the 2014 BRIDES American Wedding Study show that the importance of personalization continues to rise, even when it comes to how couples will incorporate tradition. For example, 37% of them chose to write their own vows. More couples are paying their own way for their weddings than ever before, and despite that fact, the average cost has increased. This means people are often willing to extend their engagement to save for the big day.

Social media is playing a bigger role than ever for brides, with 54% of brides using Pinterest to communicate their wedding-day vision to planners and vendors and 64% pinning content to aggregate inspiration for the big day. Brides-to-be are also using social media to communicate with their friends and family; 59% posted a picture of their engagement ring after receiving it, and 46% say most of their friends learned of their engagement through social media.

Perhaps taking a cue from Hollywood, 10% of couples already have children together when they say their I do's, up from 7% in 2012. Within a month of dating, 48% of brides knew their fiancé was "the one."

May has taken the top spot over June as the most popular month to get married, with 15% of brides getting married in May. June is now tied for second with September and October (each at 13%). January and February are the least popular (2% each).

Couples are choosing to blend the old with the new, preserving select traditions that resonate most with their vision for their big day. For example, 20% of couples are married by a friend or family member ordained for the occasion, instead of a religious officiant, up from 14% in 2011.

KEY COSTS

* The average wedding cost is $28,202, an increase of slightly more than $1,213 since 2012.

* The reception accounts for 43% of wedding costs, with an average price tag of $12,343.

* Outside of the reception, the largest chunks of money are going to engagement rings ($5,002), photography and video ($3,378), music ($1,297), and wedding rings ($1,727).

* The average wedding cake costs $461.

* The current average cost of an engagement ring is $5,002, down $229 from 2012's average cost of $5,229.

* The average wedding dress costs $1,380, up $25 from 2012's average cost of $1,355.

* The average bridesmaids' dress costs $134, consistent with the cost in 2012.

* Since some items were more expansive than expected, 79% rework the budget.

* To save for the wedding they want, 62% of couples say they are willing to have a longer engagement.

SOCIAL MEDIA

* Social media has become the number-one way for brides-to-be to connect with wedding brands/products during planning, with 75% doing so vs. 56% in 2012.

* Pinterest leads the pack, with 67% pinning content (up from 43% in 2012).

* After telling close friends and family 71% of brides-to-be changed their social-media status to "engaged."

* After receiving an engagement ring, 59% posted a picture of it to social networks.

* To spread the news about their engagement to friends, 46% relied on social media.

* While 64% pin content on Pinterest to come back to, purchase or execute for their wedding, another 54% show their wedding vendors their Pinterest boards.

* To keep their guests informed throughout the planning process, 37% of brides-to-be post photos and updates from cake tastings and vendor visits.

* Some brides issue a social media ban; 11% ask guests not to post photos of their wedding day on a social-media site.

* To plan/shop for the wedding 63% use a social-media app.

ENGAGEMENT

* December is still the most popular month of the year to get engaged (19%).

* The average length of engagement is 14.7 months.

* Today's average bride is 28 years old, and her groom is 29.

* Prior to getting married, 80% of couples live together, and 66% do prior to engagement.

* Before marriage, 30% of couples have children, and 10% already have children together.

* Only 64% of couples are having engagement photos taken.

SEX/LOVE

* On their wedding night 73% of couples have sex.

* Within a month of dating 48% of brides knew their fiancé was "the one".

* On their first date 10% of engaged couples had sex; 27% after 2-3 dates, and 29% after one month of dating.

WEDDING DETAILS

* Only 32% have an engagement party.

* Wedding weekends include multiple events 18% of the time.

* Of all weddings, 16% are destination.

* Of those having a destination wedding, they are inviting less guests (102 vs. the 142 of the average wedding) but providing "extras" for out-of-towners, such as gift bags at check-in (60%), shuttle buses to the ceremony/reception (36%), and planned activities beyond the wedding (34%).

* At destination weddings 30% of couples are providing hotel accommodations for guests.

* Only 21% have a bridesmaids' luncheon.

* Destination bachelor/bachelorette parties are popular, with 43% of brides choosing to take the party on the road.

* The after party is a growing trend, with 21% of brides opting for one following the reception.

WEDDING DRESSES

* Today's bride is also spending another $617 on wedding-day accessories like jewelry, a headpiece, and a veil.

* White and off-white still dominate with 92% of brides selecting either color for their wedding dress.

* Veils are not seen as frequently; only 55% of brides are choosing to wear one.

* A small portion of the population is choosing to break from the traditional gown with 11% wearing cocktail length, separates, jumpsuits, or a color other than white.

* Multiple dresses have become 9% purchase a second wedding dress for the reception, with another 8% buying another dress or outfit for the after-party.

* Most brides -- 84% -- are still incorporating something old, new borrowed and blue into their wardrobe for their wedding day.

GROOM'S ATTIRE

* Tuxedos are most popular with 61% of grooms wearing one for their big day, while 33% choose to wear a suit.

* While renting remains the most popular option, more than one of three grooms purchases his attire.

WEDDING PARTY

* The majority of weddings (91%) have a maid/matron of honor; one out of 10 (10%) includes a man of honor.

* Most grooms -- 88% -- are still opting to have a best man, and 7% have a best woman (up from 5% in 2012).

* Almost all couples have a wedding party, with 99% saying they have bridal attendants and 98% groomsmen/ushers.

* The average bridesmaids' dress costs $134.

* Flowers girls are part of the wedding party 65% of the time, and 57% feature a ring bearer.

* Pets are included in the ceremony at 8% of weddings.

* Brides are opting to be less matchy-matchy when it comes to their bridesmaids; 62% of brides choose a color and let their bridesmaids choose the dress style, and 72% match in either color or style but not both.

* Only 38% have all bridesmaids matching in color and style.

WEDDING AND RECEPTION

* May has become the most popular month for weddings, accounting for 15%. April is also growing in share, representing 9% of weddings.

* Houses of worship are chosen 5% of the time for wedding ceremonies

* When selecting their officiant, 18% of engaged couples ask a friend/family member to get ordained to marry them.

* Almost all couples incorporate wedding traditions into their big day, including cake cutting, first dances, toasts, and wearing something old, new, borrowed, and blue.

* Before their wedding ceremony, 67% of brides choose not to see their groom (down from 75% in 2006).

* Once married, 82% of brides plan to take their fiancé's last name.

* For their wedding ceremony, 53% of couples opt for traditional wedding vows.

* In lieu of favors, 9% now make donations to charities.

WEDDING GIFTS

* Couples spend $508 on gifts for each other, down from $582 in 2012. The watch is the top gift for the groom, and jewelry is the top gift for the bride.

* They'll also spend an additional $760 on gifts for parents ($262), bridesmaids ($308), and groomsmen ($280).

OTHER FINDINGS

* Once engaged, 80% set up a wedding Web site, and 60% manage the RSVPs online.

* One in 4 couples (26%) now use evites or emails to invite guests to the wedding or save the date.

Methodology

Respondents were women ages 18+, either engaged or married within the year. The sample included women who have visited Brides.com or the BRIDES Facebook page or are BRIDES magazine subscribers, representing more engaged women than any other media outlet. Respondents were surveyed between March 4 and April 1, 2014.

About BRIDES

In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bimonthly publication, published by Condé Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.

Facebook.com/Brides | Twitter.com/Brides | Pinterest.com/Brides | Plus.google.com/+brides | Instagram.com/Brides |

Press Contact:
Samantha Kane
Email Contact
212-286-3809

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.