Welcome!

API Journal Authors: Pat Romanski, Flint Brenton, Carmen Gonzalez, Elizabeth White, Liz McMillan

News Feed Item

BRIDES Reveals Trends of Engaged American Couples With American Wedding Study

NEW YORK, NY -- (Marketwired) -- 07/10/14 -- Today, Michelle Myers, vice president and publisher of BRIDES -- the number-one bridal brand in the world -- announced the results from the 2014 American Wedding Study, the definitive analysis of spending and behavior around wedding planning. For decades, BRIDES has conducted this conclusive survey, which provides key insights into emerging and established trends surrounding this economically charged and habit-forming life phase.

"BRIDES is proud to present the 2014 American Wedding Study. This year's results show that today's bride and groom are willing to invest to get the wedding of their dreams. They are spending over $28,000, on average, which is the highest we've seen in nearly 20 years -- and they are often covering the cost themselves," Myers said. "Bridal media has never been more relevant in inspiring and informing their purchase decisions, and BRIDES continues to be their number one resource."

KEY FINDINGS

Results of the 2014 BRIDES American Wedding Study show that the importance of personalization continues to rise, even when it comes to how couples will incorporate tradition. For example, 37% of them chose to write their own vows. More couples are paying their own way for their weddings than ever before, and despite that fact, the average cost has increased. This means people are often willing to extend their engagement to save for the big day.

Social media is playing a bigger role than ever for brides, with 54% of brides using Pinterest to communicate their wedding-day vision to planners and vendors and 64% pinning content to aggregate inspiration for the big day. Brides-to-be are also using social media to communicate with their friends and family; 59% posted a picture of their engagement ring after receiving it, and 46% say most of their friends learned of their engagement through social media.

Perhaps taking a cue from Hollywood, 10% of couples already have children together when they say their I do's, up from 7% in 2012. Within a month of dating, 48% of brides knew their fiancé was "the one."

May has taken the top spot over June as the most popular month to get married, with 15% of brides getting married in May. June is now tied for second with September and October (each at 13%). January and February are the least popular (2% each).

Couples are choosing to blend the old with the new, preserving select traditions that resonate most with their vision for their big day. For example, 20% of couples are married by a friend or family member ordained for the occasion, instead of a religious officiant, up from 14% in 2011.

KEY COSTS

* The average wedding cost is $28,202, an increase of slightly more than $1,213 since 2012.

* The reception accounts for 43% of wedding costs, with an average price tag of $12,343.

* Outside of the reception, the largest chunks of money are going to engagement rings ($5,002), photography and video ($3,378), music ($1,297), and wedding rings ($1,727).

* The average wedding cake costs $461.

* The current average cost of an engagement ring is $5,002, down $229 from 2012's average cost of $5,229.

* The average wedding dress costs $1,380, up $25 from 2012's average cost of $1,355.

* The average bridesmaids' dress costs $134, consistent with the cost in 2012.

* Since some items were more expansive than expected, 79% rework the budget.

* To save for the wedding they want, 62% of couples say they are willing to have a longer engagement.

SOCIAL MEDIA

* Social media has become the number-one way for brides-to-be to connect with wedding brands/products during planning, with 75% doing so vs. 56% in 2012.

* Pinterest leads the pack, with 67% pinning content (up from 43% in 2012).

* After telling close friends and family 71% of brides-to-be changed their social-media status to "engaged."

* After receiving an engagement ring, 59% posted a picture of it to social networks.

* To spread the news about their engagement to friends, 46% relied on social media.

* While 64% pin content on Pinterest to come back to, purchase or execute for their wedding, another 54% show their wedding vendors their Pinterest boards.

* To keep their guests informed throughout the planning process, 37% of brides-to-be post photos and updates from cake tastings and vendor visits.

* Some brides issue a social media ban; 11% ask guests not to post photos of their wedding day on a social-media site.

* To plan/shop for the wedding 63% use a social-media app.

ENGAGEMENT

* December is still the most popular month of the year to get engaged (19%).

* The average length of engagement is 14.7 months.

* Today's average bride is 28 years old, and her groom is 29.

* Prior to getting married, 80% of couples live together, and 66% do prior to engagement.

* Before marriage, 30% of couples have children, and 10% already have children together.

* Only 64% of couples are having engagement photos taken.

SEX/LOVE

* On their wedding night 73% of couples have sex.

* Within a month of dating 48% of brides knew their fiancé was "the one".

* On their first date 10% of engaged couples had sex; 27% after 2-3 dates, and 29% after one month of dating.

WEDDING DETAILS

* Only 32% have an engagement party.

* Wedding weekends include multiple events 18% of the time.

* Of all weddings, 16% are destination.

* Of those having a destination wedding, they are inviting less guests (102 vs. the 142 of the average wedding) but providing "extras" for out-of-towners, such as gift bags at check-in (60%), shuttle buses to the ceremony/reception (36%), and planned activities beyond the wedding (34%).

* At destination weddings 30% of couples are providing hotel accommodations for guests.

* Only 21% have a bridesmaids' luncheon.

* Destination bachelor/bachelorette parties are popular, with 43% of brides choosing to take the party on the road.

* The after party is a growing trend, with 21% of brides opting for one following the reception.

WEDDING DRESSES

* Today's bride is also spending another $617 on wedding-day accessories like jewelry, a headpiece, and a veil.

* White and off-white still dominate with 92% of brides selecting either color for their wedding dress.

* Veils are not seen as frequently; only 55% of brides are choosing to wear one.

* A small portion of the population is choosing to break from the traditional gown with 11% wearing cocktail length, separates, jumpsuits, or a color other than white.

* Multiple dresses have become 9% purchase a second wedding dress for the reception, with another 8% buying another dress or outfit for the after-party.

* Most brides -- 84% -- are still incorporating something old, new borrowed and blue into their wardrobe for their wedding day.

GROOM'S ATTIRE

* Tuxedos are most popular with 61% of grooms wearing one for their big day, while 33% choose to wear a suit.

* While renting remains the most popular option, more than one of three grooms purchases his attire.

WEDDING PARTY

* The majority of weddings (91%) have a maid/matron of honor; one out of 10 (10%) includes a man of honor.

* Most grooms -- 88% -- are still opting to have a best man, and 7% have a best woman (up from 5% in 2012).

* Almost all couples have a wedding party, with 99% saying they have bridal attendants and 98% groomsmen/ushers.

* The average bridesmaids' dress costs $134.

* Flowers girls are part of the wedding party 65% of the time, and 57% feature a ring bearer.

* Pets are included in the ceremony at 8% of weddings.

* Brides are opting to be less matchy-matchy when it comes to their bridesmaids; 62% of brides choose a color and let their bridesmaids choose the dress style, and 72% match in either color or style but not both.

* Only 38% have all bridesmaids matching in color and style.

WEDDING AND RECEPTION

* May has become the most popular month for weddings, accounting for 15%. April is also growing in share, representing 9% of weddings.

* Houses of worship are chosen 5% of the time for wedding ceremonies

* When selecting their officiant, 18% of engaged couples ask a friend/family member to get ordained to marry them.

* Almost all couples incorporate wedding traditions into their big day, including cake cutting, first dances, toasts, and wearing something old, new, borrowed, and blue.

* Before their wedding ceremony, 67% of brides choose not to see their groom (down from 75% in 2006).

* Once married, 82% of brides plan to take their fiancé's last name.

* For their wedding ceremony, 53% of couples opt for traditional wedding vows.

* In lieu of favors, 9% now make donations to charities.

WEDDING GIFTS

* Couples spend $508 on gifts for each other, down from $582 in 2012. The watch is the top gift for the groom, and jewelry is the top gift for the bride.

* They'll also spend an additional $760 on gifts for parents ($262), bridesmaids ($308), and groomsmen ($280).

OTHER FINDINGS

* Once engaged, 80% set up a wedding Web site, and 60% manage the RSVPs online.

* One in 4 couples (26%) now use evites or emails to invite guests to the wedding or save the date.

Methodology

Respondents were women ages 18+, either engaged or married within the year. The sample included women who have visited Brides.com or the BRIDES Facebook page or are BRIDES magazine subscribers, representing more engaged women than any other media outlet. Respondents were surveyed between March 4 and April 1, 2014.

About BRIDES

In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bimonthly publication, published by Condé Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.

Facebook.com/Brides | Twitter.com/Brides | Pinterest.com/Brides | Plus.google.com/+brides | Instagram.com/Brides |

Press Contact:
Samantha Kane
Email Contact
212-286-3809

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...