Welcome!

Cognitive Computing Authors: Kevin Benedict, Abdul Jaleel Kavungal Kunnumpurath, Rajeev Kozhikkattuthodi, David H Deans, Liz McMillan

Blog Feed Post

Tech Trailblazers Tech Startup Index highlights social media and promotional divide between Europe and US startup culture

Company maturity drives strategic use of social media, PR and government support

London, UK - Wednesday, 9th July, 2014 - The only independent global enterprise tech startup awards, the Tech Trailblazers, today announced the first wave of results from its research program, The Enterprise Tech Startup Index. The annual survey looks at many of the challenges faced by and the opportunities available to, the enterprise technology startup community around the world.

Close to 200 enterprise tech startups from around the world participated in the Tech Trailblazers' Tech Startup Index. Over 75% of the respondents were either CEOs or founders and startups from North America (44%) with Europe (41%) dominating the community.

The popularity of social media and blogging was comparable between Europe and America, with the latter only slightly more popular by less than 10%. To promote their new ventures, social media was used by 83% of startups, while traditional print advertising was the least popular media, with just 10% indicating it as an option.

Results also suggest the popularity of these different promotional options depends on the maturity of the start-up, with approximately 25% of startups aged 6+ using print advertising, compared to 0% of startups younger than 12 months.

Europe vs America:
The North American preference for the use of PR is striking with 74% usage in the US verses only 46% in Europe. SEO was an even more disproportionate result with US at 68% adoption vs 38% in Europe.

"In fact, across the board US startups used more promotional tools than their European counterparts, suggesting a more mature or perhaps a better funded start-up culture," said Rose Ross, Founder of the Tech Trailblazers Awards "However, European startups investments in indirect activities such as channel events and strategic partnerships was comparable to the US."

Even with a disparate level of awareness raising activities, 27% of both groups still claimed they found it "easy" to secure great coverage for their startups and technologies.

Partnerships:
Approximately 65% of startups in both regions were involved in some form of strategic partnership to promote their business while roughly a quarter were involved in channel events. In the rest of the world, including respondents from the Middle East, Asia and South America, strategic partnerships were even more prevalent with nearly 74% participating in such activities to raise awareness.

Government support:
"Respondents were very knowledgeable about the types of promotional activities that their startups were involved in but one of the most surprising results was in attitudes and knowledge regarding governmental assistance," comments Ross.

In the US, only 15% of startups said that they believed their local or national government do enough to support startups. However, a massive 46% of US respondents simply "did not know", suggesting that government support of startups was simply not an expectation.

In Europe, 31% said the public sector was doing enough compared to 54% who said that they were not - while only 15% didn't know about government support.

"Raising awareness is possibly one of the most critical aspects of a successful startup and the Tech Startup Index has highlighted some interesting trends as well as regional differences," says Ross, "Over the next few weeks we will be releasing further insights around financing, go-to market strategies and the wider role of government which hopefully will encourage the start-up community and provide guidance to organisations that aim to promote and sustain innovation across the globe."

The Tech Trailblazers Awards Third Edition is now open for entries. The early bird savings deadline is July 31st 2014. Please visit the website to enter or for more information visit our FAQ, email [email protected] or follow the buzz at www.twitter.com/techtrailblaze and #TTAwards.

(ends)

Notes to editors:
Please contact Rosalind Carr at Omarketing for more information on the research, images and infographics and to reserve your copy of the executive summary of the research findings which is available in August.

Media contact:
Rosalind Carr
Omarketing (For Tech Trailblazers Awards)
UK: +44 20 8255 5225
US: +1 781 519 0275
[email protected]
www.twitter.com/Rosalind_at_O

About the Tech Trailblazers Awards
www.techtrailblazers.com @techtrailblaze

Tech Trailblazers is a new concept in awards, designed explicitly for smaller businesses and startups that are five years old or less and at C-series funding or below. The awards have low barriers to entry and prizes that not only recognize startup innovation, but also proactively help startups grow their businesses with access to exclusive coaching, mentoring and development and prizes. The awards include the following categories:

  • Big Data Trailblazers
  • Cloud Trailblazers
  • Emerging Markets Trailblazers
  • Mobile Trailblazers
  • Networking Trailblazers
  • Security Trailblazers
  • Storage Trailblazers
  • Sustainable IT Trailblazers
  • Virtualization Trailblazers

In addition to the above categories, all entrants are automatically entered into the Regional Trailblazers Cup competition free of charge. The Regional Cups will be announced at the end of November and the individual Cups are:

  • African and Middle East Trailblazers Cup
  • Asian-Pacific Trailblazers Cup
  • European Trailblazers Cup
  • Latin American Trailblazers Cup
  • North American Trailblazers Cup

The Tech Trailblazers Awards prize fund, projected to be worth in excess of $1m, is supported by sponsors and industry partners including AfriLabs, Amoo Venture Capital Advisory, beSUCCESS, bnetTV, BigDataStartups, China AXLR8R, the Cloud Security Alliance, Computing, The Data Chain, ExecEvent, GigaOM, The Green Grid, GSMA, The Icehouse, Innovation Warehouse, Launchpad Europe, L'Informaticien, Lissted, MIT/Stanford Venture Lab, Mynewsdesk, The Next Silicon Valley, Outsource, Prezi, RealWire, Seed Forum, Silicon Cape Initiative, Skolkovo, StarTau, Startup America, Storage Networking Industry Association (SNIA), Tech in Asia, TechNode, TiE Silicon Valley, Wazoku, Ventureburn and VMware.

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...