Welcome!

Cognitive Computing Authors: Liz McMillan, Dynatrace Blog, Elizabeth White, Yeshim Deniz, Jnan Dash

Blog Feed Post

AppFlood's RTB reach into China is a perfect fit for latest partner Bidstalk

  • Bidstalk's global footprint gives significant boost to AppFlood's mobile ad inventory
  • AppFlood integration boosts Bidstalk's global reach, particularly across China and Asia

London & Beijing, 3 July 2014 - AppFlood (www.appflood.com), the China-based global mobile real time bidding (RTB) exchange, today announced it had added Bidstalk, the mobile advertising and app monetization platform, to its growing list of mobile advertising partners. The deal brings together AppFlood's existing ad network and Bidstalk's white-label DSP solution, which is already processing more than 10 billion advertising bids each day.

Launched in April, AppFlood's mobile RTB is the first to overcome the technical challenges that until now have prevented RTB exchanges from effectively delivering mobile ad inventory in China. Several of the mobile industry's leading DSPs, SSPs and advertising exchanges have since partnered with AppFlood to link western advertisers and audiences to China, and vice-versa.

Chris Hanage, General Manager EMEA at AppFlood, said he's excited to have Bidstalk on-board given its meteoric rise over the past six months.

"China has some of the most successful and fastest growing mobile and lifestyle brands in the world, and they are focused on expanding into new markets through mobile advertising. At the same time, China's 700 million smartphone users are an untapped market for Western brands and companies. By partnering with Bidstalk, we have not only increased AppFlood's global reach, but Bidstalk's customers will now be able to deliver truly global campaigns thanks to our ability to connect than to this rapidly growing Chinese mobile audience."

Bidstalk has grown rapidly since announcing their arrival at Mobile World Congress in February. Bidstalk's white-label mobile DSP solution allows advertisers to place highly targeted smart ads on thousands of premium mobile apps, and its Ad Server allows for maximisation of ad revenues for mobile app developers.

Vipul Jain, CMO and Co-Founder of Bidstalk, said the partnership with AppFlood to boost their access to premium inventory in China and across Asia was an important part of its growth plans.

"Since our launch just six months ago, we've identified emerging markets across Asia as a focus area to continue our rapid growth. We've seen a significant increase in demand for Asian inventory from our advertising partners, and AppFlood's RTB platform will help us meet that demand."

For more information about how AppFlood can help brands and app publishers to deliver global campaigns and maximise the value of their mobile inventory, visit www.appflood.com

- ENDS -

About AppFlood
AppFlood is the largest global mobile RTB platform from China. AppFlood's proprietary mobile machine-learning technology drives results for enterprises at Big Data scale. AppFlood's global technology infrastructure provides mobile applications, premium publishers and supply partners the only platform for effectively monetizing traffic from the ever-increasing budgets of Chinese brands and mobile tech companies. Since launch, AppFlood has delivered ads to 400 million devices globally. For more information, visit appflood.com.

About Bidstalk
At Bidstalk, our mission is to power advertisers and mobile app publishers to do more with their advertising campaigns and ad spaces, respectively. A technology-first company, we look to augment the way mobile advertising is currently approached. We are committed to building the most powerful and pioneering mobile advertising solutions-to help brands engage with highly targeted consumers, and to enable mobile app developers to monetize their inventory in a smarter manner.

Founded in December 2013, Bidstalk is headquartered in Singapore with an office in Bangalore, India, as well. A privately held company, Bidstalk has been founded by an experienced, passionate team of techies and marketers. Before launching Bidstalk, the core team has worked in large international organizations like Airpush, Google, Amazon, Sonus, IBM & Cisco.

Media contacts:
dimoso
Mitchell Fox
[email protected]
+44 207 033 2660

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...