Welcome!

Cognitive Computing Authors: Yeshim Deniz, Ray Parker, William Schmarzo, Elizabeth White, Pat Romanski

Blog Feed Post

AppFlood's RTB reach into China is a perfect fit for latest partner Bidstalk

  • Bidstalk's global footprint gives significant boost to AppFlood's mobile ad inventory
  • AppFlood integration boosts Bidstalk's global reach, particularly across China and Asia

London & Beijing, 3 July 2014 - AppFlood (www.appflood.com), the China-based global mobile real time bidding (RTB) exchange, today announced it had added Bidstalk, the mobile advertising and app monetization platform, to its growing list of mobile advertising partners. The deal brings together AppFlood's existing ad network and Bidstalk's white-label DSP solution, which is already processing more than 10 billion advertising bids each day.

Launched in April, AppFlood's mobile RTB is the first to overcome the technical challenges that until now have prevented RTB exchanges from effectively delivering mobile ad inventory in China. Several of the mobile industry's leading DSPs, SSPs and advertising exchanges have since partnered with AppFlood to link western advertisers and audiences to China, and vice-versa.

Chris Hanage, General Manager EMEA at AppFlood, said he's excited to have Bidstalk on-board given its meteoric rise over the past six months.

"China has some of the most successful and fastest growing mobile and lifestyle brands in the world, and they are focused on expanding into new markets through mobile advertising. At the same time, China's 700 million smartphone users are an untapped market for Western brands and companies. By partnering with Bidstalk, we have not only increased AppFlood's global reach, but Bidstalk's customers will now be able to deliver truly global campaigns thanks to our ability to connect than to this rapidly growing Chinese mobile audience."

Bidstalk has grown rapidly since announcing their arrival at Mobile World Congress in February. Bidstalk's white-label mobile DSP solution allows advertisers to place highly targeted smart ads on thousands of premium mobile apps, and its Ad Server allows for maximisation of ad revenues for mobile app developers.

Vipul Jain, CMO and Co-Founder of Bidstalk, said the partnership with AppFlood to boost their access to premium inventory in China and across Asia was an important part of its growth plans.

"Since our launch just six months ago, we've identified emerging markets across Asia as a focus area to continue our rapid growth. We've seen a significant increase in demand for Asian inventory from our advertising partners, and AppFlood's RTB platform will help us meet that demand."

For more information about how AppFlood can help brands and app publishers to deliver global campaigns and maximise the value of their mobile inventory, visit www.appflood.com

- ENDS -

About AppFlood
AppFlood is the largest global mobile RTB platform from China. AppFlood's proprietary mobile machine-learning technology drives results for enterprises at Big Data scale. AppFlood's global technology infrastructure provides mobile applications, premium publishers and supply partners the only platform for effectively monetizing traffic from the ever-increasing budgets of Chinese brands and mobile tech companies. Since launch, AppFlood has delivered ads to 400 million devices globally. For more information, visit appflood.com.

About Bidstalk
At Bidstalk, our mission is to power advertisers and mobile app publishers to do more with their advertising campaigns and ad spaces, respectively. A technology-first company, we look to augment the way mobile advertising is currently approached. We are committed to building the most powerful and pioneering mobile advertising solutions-to help brands engage with highly targeted consumers, and to enable mobile app developers to monetize their inventory in a smarter manner.

Founded in December 2013, Bidstalk is headquartered in Singapore with an office in Bangalore, India, as well. A privately held company, Bidstalk has been founded by an experienced, passionate team of techies and marketers. Before launching Bidstalk, the core team has worked in large international organizations like Airpush, Google, Amazon, Sonus, IBM & Cisco.

Media contacts:
dimoso
Mitchell Fox
[email protected]
+44 207 033 2660

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.