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Google Officially Buys Music Curation Company Songza for $39 Million

Songza

In a sign of growing consolidation in the digital music business, Google announced on Tuesday that it had bought Songza, a three-year-old app that competes with Pandora and others in making customized playlists of recommended songs. The price was not announced. But a person briefed on the deal, who was not authorized to speak about its terms, said that Google paid more than $39 million for Songza. Representatives of Google and Songza declined to comment on that figure. Acquiring Songza could help Google improve its ability to offer musical “curation” — the buzzword of the moment in digital music, meaning the ability to generate playlists of songs that are tailored to each user. In the case of Songza, its specialty is a concierge service that matches playlists to particular times of day, or to activities, like working, studying or entertaining at home.

Read the full story at The New York Times.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.