Welcome!

API Journal Authors: Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren

News Feed Item

    Audi and Somo Rev up Goodwood Festival of Speed Experience

Audi UK has teamed up with Somo, the world’s largest independent mobile solutions company, to create groundbreaking experiences for fans at the Goodwood Festival of Speed using Google Glass, Oculus Rift, and more technologies leading today’s connected world.

At Europe’s leading motor event, Audi will showcase its range of cars to racing fans, car fanatics and potential Audi owners. Leading with the latest in mobile, wearable, and virtual reality technology, Audi and Somo have developed captivating experiences for fans both at the event and participating remotely via social channels.

With Oculus Rift, visitors to the moving motor show will truly feel as if they are whizzing around a hot lap of the world-renowned Silverstone circuit driven by three times Le Mans Winner Allan McNish. Guests will be completely immersed within the interior of either an R8 or RS 6 whilst racing competitors along this historic circuit using the Oculus Rift virtual reality headset.

Igniting the competitive spirits of test drivers at the quattro off road area, the ‘King of quattro’ app will enhance the experience within the five quattro models available for visitors to drive. The app will record drivers’ key statistics as they complete their laps using the iPad’s internal gyroscope and accelerometer to monitor acceleration and braking. Each lap will be scored with the winner of each day presented with a special Audi prize.

In a pioneering use of Google Glass, an Audi fan chosen through an ‘Audi VIP’ competition on Twitter will bring Audi’s Vorsprung durch Technik proposition to life, streaming a first-hand experience of Goodwood via social media. Throughout the day, the fan will field questions, carry out tasks and respond to comments posted by the Audi UK online community on Twitter using a Samsung Gear 2 smart watch. More details about the VIP experience can be found in this video.

Along with a host of further digital experiences on the main stand, these collaborative initiatives create deep engagement for fans both at the event and remotely, making Audi one of the most technologically advanced brands at this year’s event.

Hugh Fletcher, National Digital Manager, Audi said: “ We’re really excited about some of the technology on show at this year’s Festival of Speed. With Vorsprung durch Technik at the core of the Audi brand, and through some cutting edge digital products like Google Glass and Oculus Rift, we want to give our fans and owners the best experience possible, whether they’re at the Festival or whether they’re following from home.”

Carl Uminski, Somo COO and co-founder, added: “Goodwood is the place to showcase the very latest in technological advancement and Audi is dominating by incorporating exciting new platforms such as Google Glass and Oculus Rift. Together, we’ve brought these technologies to real life allowing Audi fans to get closer to the cars they love than ever before.”

About Somo:

Somo (www.somoglobal.com) is the world’s largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing connected world to increase sales, develop customer engagement and enhance productivity.

The company has three focused business units, linked by a world-class strategy and innovation team:

  • Custom product development
  • Connected customer marketing
  • Products and platforms

Somo has built some of the most innovative and creative products in the market and run some of the most successful campaigns for brands all over the world such as Audi, De Beers, BP, New York Times and AirAsia Expedia. Founded in 2009, the privately-held company of more than 180 employees is based in London and has offices in New York, Singapore, Berlin, San Francisco and Los Angeles.

www.somoglobal.com
@somoglobal

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.