Click here to close now.


API Journal Authors: Anders Wallgren, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, Liz McMillan

Blog Feed Post

Amazon Fire Phone: An #EpicFail

Amazon Fire Phone

Amazon finally unveiled its long-awaited smartphone, the Fire Phone. #epicfail #at&texclusiveareyoukidding #tooheavyandawkward #toolate #seenitbefore #wherearetheapps #shouldhavecalledzuckandaskedfirst #jeffwhatwereyouthinking

Built around the Amazon Prime experience, the Fire Phone runs the same heavily tweaked version of Android found on the Kindle Fire. That means it’ll have access to the 240,000+ apps in the Amazon Appstore, but not every app in the Google Play store (which is roughly five times as big as Amazon’s Appstore). What’s missing? Most notably Snapchat and YouTube.

Firefly and the Amazon Experience

The phone is a market leader in one category: helping you buy stuff from Amazon. That’s thanks to the phone’s “Firefly” feature, which is “basically an everything-scanner.” Once you open up the Firefly app (via a dedicated button on the side of the phone), you can point your phone at just about any item – a DVD, a bottle of water or any number of 70 million other products – and the Fire Phone will display it on Amazon. Firefly can also scan text like phone numbers, restaurant signs and QR codes, then identify that text to make calls, create contacts, send emails, go to websites and more.

Amazon Fire Phone's Firefly

Firefly also recognizes a quarter of a million movies and TV shows and 160 live TV channels. It taps into Amazon’s X-Ray feature to show you relevant info about what you’re watching, like the cast and plot. Like Shazam, Firefly can recognize songs, then let you download those songs or add them to a Wish List. Unlike Shazam, you can then use that information to buy concert tickets on StubHub or create an iHeartRadio station around that song.


Inside, the phone has a 2.2GHz Qualcomm Snapdragon 800 processor, 2 GB of RAM, a battery that Amazon says should last “all day” and a 13 MP camera (that can also shoot 1080p video).

The standout hardware feature is the phone’s four cameras positioned at the four corners of the phone’s 4.7-inch screen. These cameras create “Dynamic Perspective,” a custom-designed sensor system that responds to the way you hold and look at your phone.

What’s that mean? If you’re buying a Yankees ticket on Stubhub, you can look 90 degrees to the left and right of your seat like you’re in the stadium. It also means that the phone can access hidden panels or perform shortcuts based on the way you tilt your phone. The feature also helps you read books or long web pages without ever touching the screen.

Odds, Ends and Nice Features

Amazon’s 24/7 tech support feature, “Mayday,” is also included in the Fire Phone. First included in the most recent wave of Kindle Fire tablets, Mayday offers free, live, on-device tech support where Amazon’s experts will guide you through any issues you’re having on your device. Amazon also says you can get Mayday help in 15 seconds or less, with no waiting in line and no appointments required.

Amazon’s also offering some nice free perks with the device. The big add-in is a free year of Amazon Prime (normally $99) with every phone purchase. If you’re a Prime customer already, Amazon will tack on 12 months to your subscription. Amazon’s also including 1,000 Amazon Coins (a $10 value) for apps, games and in-app purchases with the phone. Finally, for photo fanatics, Amazon is offering free unlimited Cloud Drive storage for pictures you take with the Fire Phone.

The Fire Phone will be an AT&T exclusive (at least to start), and is now available for pre-order (to launch on July 25). It’ll run you $200 for the 32GB version and $300 for the 64GB model along with the standard two-year contract.

Amazon Fire Phone

Should You Buy One?

If you live in the Amazon ecosystem – if you’re a Prime customer, addicted to Amazon Instant Video, newly-launched Amazon Prime Music and the Kindle Owners Lending Library – this phone was made for you. It’s the best parts of Amazon condensed into a device small enough to fit into your pocket.

For everyone else, the phone is good, but not a must-own device. While the hardware is acceptable, the app offerings will leave sophisticated users wanting. The phone also doesn’t have Bluetooth LE, which is bad news for wearables. It was also rumored that Amazon might offer the phone for free or underwrite service costs, but neither of those happened, which is a big relief to other Android manufacturers. More importantly, the Firefly technology will undoubtedly end up as an app, or be given away free to other manufacturers, when Amazon realizes that it cannot sell enough phones by itself.

While I’m hugely impressed with the nascent image recognition software and I am sure it is the beginning of a new era in mobile assisted living, for all but the biggest Amazon junkies, it may be early to jump into the Fire.


Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@ThingsExpo Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.