|By Business Wire||
|June 21, 2014 01:34 PM EDT||
Wunderman, the world's most connected agency, hosted Chris Dancy, the world's most connected human, at this week's Cannes Lions Advertising Festival. Dancy, an IT professional, made a conscious decision two years ago to lead a data-driven lifestyle. He wears hundreds of sensors to monitor, capture and connect information about himself and his surroundings to better manage his lifestyle and environment.
Dancy joined Wunderman global chief creative officer Lincoln Bjorkman, Janine Gianfredi, marketing lead for Glass at Google, and Emily Hare of Contagious Magazine to discuss the increasing role personal data plays in our everyday lives. Titled "How Much More Personal Can We Be?," the session was part of the Cannes Lions "CMO Accelerator" program attended by an exclusive group of 15 CMOs from various industries worldwide. The program is managed by the Jim Stengel Company.
Dancy told marketers to use data from wearables to give something "beautiful" back to consumers—a beautiful shopping experience as customers move through a retail or online store or a personalized menu suited to one's health needs at a restaurant.
"As a creative, I’m far more excited about what I get from wearables than the wearables themselves," Bjorkman said. "The age of the KISS brief is over. As a brand, you now have a moral obligation to show the people who love your brand that you love them even more than they love you." He wants as many inputs as possible, and data from wearables can deliver that.
Dancy observed, "There is no more information today than a hundred years ago, we just are more aware of it."
Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses. We blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group and leading local brands are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY) and Young & Rubicam Group. Learn more at @wunderman and www.wunderman.com
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Nov. 27, 2014 10:00 AM EST Reads: 1,121
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Nov. 27, 2014 08:00 AM EST Reads: 1,111
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Nov. 27, 2014 07:45 AM EST Reads: 1,431
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Nov. 27, 2014 07:00 AM EST Reads: 1,397
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,208
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Nov. 27, 2014 06:45 AM EST Reads: 1,309
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Nov. 27, 2014 04:00 AM EST Reads: 1,064
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Nov. 27, 2014 04:00 AM EST Reads: 1,114
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Nov. 26, 2014 11:30 PM EST Reads: 1,115
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Nov. 26, 2014 06:00 PM EST Reads: 1,112
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 26, 2014 04:00 PM EST Reads: 1,154
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 26, 2014 02:00 PM EST Reads: 1,540
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 25, 2014 09:30 PM EST Reads: 1,360
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 1,668
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Nov. 24, 2014 12:00 PM EST Reads: 1,562
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Nov. 24, 2014 11:00 AM EST Reads: 1,694
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,719
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,875
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Nov. 23, 2014 12:00 PM EST Reads: 1,827
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Nov. 23, 2014 07:45 AM EST Reads: 1,865