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By Business Wire |
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June 11, 2014 12:00 PM EDT |
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Personal (www.personal.com),
a web and mobile data vault that helps individuals manage and reuse
their most important information, launched Fillit.com today to enable
and promote automated, secure form-filling for every form in the world.
Fillit.com has an initial library of nearly 140,000 indexed online forms
that can be auto-filled directly on a website, populating it with each
user’s own saved data. With minimal integration by mobile sites and
apps, all of the forms can also be auto-filled with the new Fill It app
for mobile, removing one of the biggest inhibitors of mobile commerce
and transactions. The library also contains 100 Smart Forms that can be
substituted for over 1 million different paper forms and delivered as a
PDF, in print or by a secure link in email.
Built on Personal’s data vault, the Fill It web extension and mobile app
go beyond browsers, password managers and digital wallets to support
over 1,200 different types of reusable data. In addition to logins and
checkouts, users can now easily liberate their own locked-up data to
complete many longer forms such as patient registrations, job
applications, event registrations, school admissions, insurance and bank
applications, and government forms.
“Fillit.com marks the next major milestone for Personal, advancing our
mission to empower individuals with the data they need to power their
lives,” said Shane Green, co-founder and CEO of Personal. “After
experiencing the magic of seeing long forms completed in seconds, our
users asked why they should ever have to waste time finding or
re-entering information on forms. Fillit.com will help them understand
how they can finally start taking control of their data and will help
companies and organizations build forms with the needs of their users in
mind.”
A February 2013 World
Economic Forum report on personal data estimated that using personal
data vaults in conjunction with auto form-filling could save people 10
billion hours, drive new economic benefits, and improve delivery of
public and private sector services for both individuals and
organizations. Together with other digital document management tools,
this next generation auto-fill makes any remaining need for paper forms
obsolete.
Every form on Fillit.com has been rated from one to four stars to
reflect how well it is designed to allow an individual to auto-fill.
Paper and PDF forms, which are estimated to make up over 80 percent of
all forms, receive a zero star rating. Companies and app developers can
improve their ratings by following a few simple best practices, which
will generate higher conversion rates and more accurate, complete form
submissions. To date, over 1,500 forms are added daily, and users and
companies can submit forms to be indexed by tweeting links to
@personal_fillit with #addthisform.
“It is hard to overstate the tangled mess of forms online today, not to
mention paper and PDF forms that could easily be converted to online and
mobile,” said Jennifer O’Keefe, Personal co-founder and SVP of platform,
form operations & data. “Most forms aren’t built to take advantage of
auto-fill technology and data science. A developer can now do both in
minutes on Fillit.com.”
The Fill It web extension -- which works in Chrome, Firefox, Safari and
IE -- enables users to automatically save their data, passwords and
payment info when completing forms so they don’t ever have to create
that information again. The data saves to a user’s vault and can be used
for future forms that require the same information. Mobile form
completion leverages Personal’s APIs to deliver and update data.
Personal has also built 100 Smart Forms based on robust data analysis of
the most popular forms used in various industries, including finance,
insurance, health, travel and education. Smart Forms can replace print
forms when a business or organization lacks online submission
capabilities and requires them in print, and they can also be embedded
on a site, linked to in an email, or shared through social media to
replace existing forms.
“Personal has been at the forefront of providing solutions to
individuals to better protect their privacy, security and data online
since launching our data vault,” said Josh Galper, chief policy officer
and general counsel at Personal. “With Fillit.com, we have fully aligned
for the first time the needs and interests of companies and individuals
around a central, common challenge, and it’s a true win-win: People
don’t want to spend time filling out forms, and companies are eager to
make forms easier for their actual and prospective customers, especially
on mobile.”
Personal is available by individual subscription at $2.99 per month or
$29.99 per year. Individuals can also get Personal through partners. For
more information, please visit www.fillit.com.
About Personal
Personal (www.personal.com)
is a data vault solution for individuals to manage and securely share
their most important information, passwords and files. Personal also
features Fill It, a 1-click form-filling app for logins, checkouts and
forms of all kinds, and the world’s largest 1-click form library at
Fillit.com. Built on a privacy- and security-by-design platform that has
been internationally recognized, Personal helps individuals take control
and benefit from their information – all with the peace of mind that the
information in their vault remains legally theirs and can't be used
without their permission. Personal and Fill It are available on the web.
Personal is (and Fill It will soon be) available on iOS and Google Play. www.twitter.com/personal.

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