Welcome!

API Journal Authors: Igor Drobiazko, Elizabeth White, Liz McMillan, David Balaban, Kevin Benedict

News Feed Item

Medical Websites: How Responsive Design Brings Responsive Patients

Medical Marketing and Medical Web Design Firm, Aurora IT Is Creating Mobile-Friendly, Responsive Medical Websites That Keep Patients in Touch With Physicians and Keep Physicians on Top of Search Engine Results

COLD SPRING, NY -- (Marketwired) -- 06/05/14 -- By now, it is common knowledge that a website is one of the most essential marketing tools across all businesses and industries; healthcare is no exception. For healthcare professionals, a well-designed website enhances the patient-provider relationship by creating accessibility for the patient to the provider. Leader in medical marketing, medical web design, and medical logo design Aurora Information Technology (Aurora IT) knows that to make a website a valuable asset to your online marketing campaign it needs to be a mobile-friendly, responsive design.

With over a decade of medical marketing experience, Aurora IT has lived through, adapted to, and thrived in the ever-evolving industry of online marketing. Specializing in medical marketing and medical website development, they understand the needs of their healthcare clients, and have optimized the marketing outreach of practices of all specialties and sizes.

"When considering marketing, we need to consider the human factors of the market," explains Daniel Gilbert, CEO and Founder of Aurora IT. "How can we reach out to that market? Where is the market most comfortable? We need to create a platform that is receivable -- and the answer is responsive design."

How are patients accessing your website?
In a 2013 study, 63 percent of adults reported using their cell phones to go online. One year later, another study found that mobile devices account for 55 percent of internet usage in the United States. Looking at these statistics, the use of mobile devices for internet activity is becoming a new standard.

"In our industry, adaptability on all levels is essential," explains Gilbert. "Today, it's clear that mobile-friendly website design is requirement for success. A website that doesn't work on a phone or tablet is as good as a closed door."

Does your medical website "work" on a cell phone?
Responsive design automatically makes adjustments to your web page proportions so that they can be viewed from any device. These automatic adjustments translate the design and functionality of your website for optimal usability. In the simplest terms, responsive design means your website will look good and "work" on a cell phone or tablet. Backed by the reliability of Bitrix CMS, Aurora's clients can rest assured that they are receiving top performance in a cutting-edge marketplace.

Mobile site SEO: 3 Reasons to tap into expert knowledge
To achieve the best possible results for your SEO, call the web design specialists at Aurora IT. They are experts in the industry and know best how to keep your page ranking tops. "At the crux of having a well designed website is also having a site that performs well," says Gilbert.

1. With the range of devices that can be used to view a website, there is a huge range of screen sizes to consider when designing a website. A website with a responsive design needs to be part of a well thought out and executed marketing campaign, that should be left to the experts.

2. Having a medical website with a responsive design means that you only need one web address, which helps in SEO. As a solution to mobile-device compatibility, some websites have create second, mobile sites. Having more than one url can skew your SEO results.

3. Having one site also enhances the user experience. If a client has viewed your website on their desktop computer and then leave the office, your website will look the same when that client views your website from their mobile device. Having a website that is consistent and user-friendly will prove to be a more efficient tool in your marketing campaign.

If you are ready to have a mobile-friendly website for your medical practice, call Aurora IT for a free consultation today. 888-573-5773

Google+: +Aurora-itUs
https://plus.google.com/+Aurora-itUs

Facebook: facebook.com/aurora.information.technology
https://www.facebook.com/aurora.information.technology

Twitter: @Aurora_InfoTech
https://twitter.com/Aurora_InfoTech

Daniel Gilbert
CEO, President, and Founder
Aurora Information Technology
3182 Route 9, Suite 107A
Cold Spring, New York 10516
866-571-5773
http://www.aurora-it.us/contact/

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...