Welcome!

Cognitive Computing Authors: Elizabeth White, Mehdi Daoudi, Liz McMillan, Jason Bloomberg, Jyoti Bansal

News Feed Item

Hootsuite Launches EMEA Social Business Event, Connect via Hootsuite: London

Hootsuite Announces Custom Education Programme, Refreshed Branding, New Suggested Content Feature from Connect via Hootsuite: London

LONDON, ENGLAND -- (Marketwired) -- 06/04/14 -- Hootsuite, the world's most widely used social relationship platform, is today making key announcements during its first European business conference Connect via Hootsuite: London (#CvHL). The business event is bringing together global brands, partners and thought leaders to discuss the key industry trends and best practices in social business strategy. Connect via Hootsuite welcomes hundreds of top businesses and social experts to cover topics from crisis communications and security compliance, to social media at scale and driving business ROI. The conference is Hootsuite's first London event following strong 2014 momentum in EMEA.

Regional EMEA Growth

Hootsuite's expansion in EMEA extends the success of the company, founded in 2008 in Vancouver, Canada. Staff in EMEA has tripled to 110 of the company's 530 global staff (2014 YTD). Throughout Europe, Hootsuite now counts 2.5 million users and is available in 16 languages, nine of which are specific to EMEA. Since January 2014, more than 100 new EMEA enterprise customers have signed with Hootsuite, bringing the total to more than 400 in the region, and over 1,300 globally. Key EMEA customers include 1&1 Internet, adidas, BASF, Cambridge University Press, Celesio, Expedia, Nintendo of Europe, UK Ministry of Defense, LateRooms.com, Network Rail, NATO, Swarovski Group, Thales, WDR, Victorinox and Virgin.

Hootsuite has also seen a rapid growth in revenue in EMEA, with an 87 percent jump since Q1 2013. The Hootsuite Enterprise customer base has increased by 131 percent, Hootsuite Pro customers by 49 percent, and Hootsuite Free customers by 54 percent.

"I'm incredibly proud to be a part of Hootsuite's expansion into Europe. Two years ago we on-boarded our first enterprise customer and today, with a strong team of customer success managers and launch specialists throughout the region, we are set up to amplify our customers' success in social business. Hootsuite's accelerated investment in product innovation, coupled with our extensive ecosystem of partners and social networks across the world, will continue to enable our customers to revolutionise the way they communicate," comments Joseph Smith, General Manager Hootsuite EMEA.

Today, Hootsuite has an innovative and thriving ecosystem of 100+ app integrations, technology partnerships, agencies and solution partners. The growing ecosystem enables global brands to scale and flex their business strategies to cater for specific regions. This network of best-in-breed partner integrations accelerates the ability to harness the value of social relationships and drive social transformation across the business. Customers can choose the tools best suited for their business needs, such as video sharing platforms, file repositories, content discovery, marketing automation, as well as CRM platforms, enabling them to leverage their existing investments.

Key announcements from Connect via Hootsuite: London

Custom Education for Enterprises

Hootsuite has announced a new Custom Education programme to better enable and empower enterprise employees to effectively and responsibly engage on social media. In today's rapidly changing digital landscape, training is crucial for any large organisation to keep up and remain competitive. Early adopters are already rolling out Custom Education across their organisation to address this growing skills gap by developing employee skills and competencies, increasing employee engagement online, building brand advocacy and mitigating social media risk. Hootsuite's Custom Education gives clients a bespoke education platform, tailored content and a cutting-edge curriculum that includes selected lessons from the already existing Hootsuite University, online training platform.

A more refined brand

As part of CvHL, Hootsuite has unveiled a brand refresh which represents the flexibility, confidence and simplicity that over nine million people worldwide have come to rely on with Hootsuite. Dee Anna McPherson, VP of Marketing comments: "The Hootsuite brand has always, and will continue to, reflect the fun, lively and approachable culture of the company. However, use of social media is far more sophisticated today and our brand identity needs to represent the way the company, and the market, has matured."

Suggested content publishing feature

Hootsuite has beta-released a suggested content feature within Publisher, which is designed to help businesses discover rich and engaging content that is relevant to their business. With a few keywords, customers can create an entire week's publishing schedule designed to engage prospects around the topics that matter most. Each post is automatically scheduled for the best possible time to go out using Hootsuite's existing auto-scheduling algorithm. Customers can fine tune results by replacing posts, editing their publishing schedule, or personalising the suggested messages. The more they use suggested content the more the system learns the type of articles and posts they prefer. Available now in Pro and Enterprise.

More information:


--  Connect Via Hootsuite London:
    https://socialbusiness.hootsuite.com/connectviahootsuite.html 
--  Media Kit: http://media.hootsuite.com/media-kit

About HootSuite

Hootsuite is a global social relationship platform for organisations to collaboratively execute strategies across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Founded in 2008 in Vancouver, the company has more than 9 million users and 744 of the Fortune 1000 companies use Hootsuite. The EMEA headquarters, based in London, currently manages over 400 Enterprise customers. To learn more, visit www.hootsuite.com and follow @HootSuite_UK on Twitter.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.