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API Journal Authors: Dana Gardner, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

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Domain.com Launches New All-Purpose Domain, .XYZ

Domain.com, part of Endurance International Group (NASDAQ:EIGI), and a leader in domain names, today at 9am PDT launches live registration of .XYZ, the new all-purpose domain name vying to displace .COM as the traditional suffix to most popular websites. Joining early leaders .GURU and .CLUB, .XYZ aims to capitalize on the lack of short, brandable .COM inventory.

Applicable to over 125 languages that use the Latin alphabet, .XYZ translates across the global populace and brings instant meaning to marketing campaigns. “The alphabet ends in XYZ, so it makes sense that domain names should too,” said Daniel Negari, CEO of the .XYZ Registry. “.XYZ is a great opportunity for the younger generation as well as new Internet users to get a highly brandable name.”

The new generic Top-Level Domain (TLD) releases now number over 140 to date with over 50 expected to launch this summer alone. This profound change to the global Internet continues its first wave through 2015 with over 600 new domain extensions.

“Finding new domains is often a frustrating process for startups and new businesses trying to brand themselves,” said Brian Unruh, General Manager for Domain.com. “Daniel’s team at .XYZ has put together a great value proposition as to why brands should consider building their websites on a .XYZ domain name.”

To build a sophisticated website using intuitive tools, companies can utilize Domain.com’s web services to quickly bring their ideas to market.

Register or pre-register new .XYZ domain names, and learn more by visiting: http://www.domain.com/domains/tlds/xyz.bml

Stay up-to-date on the latest .XYZ and new TLD news and launches by following Domain.com and .XYZ on Twitter @domaindotcom and @XYZ.

To learn more about Domain.com, visit www.domain.com. Join the Generation XYZ movement at www.gen.xyz.

About Domain.com

Helping individuals and businesses become successful online since 2000, Domain.com delivers high quality, reliable domain name registration and web hosting services at affordable prices. Domain.com, an ICANN-accredited registrar, offers a full range of solutions to create and market websites including web hosting, VPS hosting, email, SSL certificates, website design, and email marketing. For more information visit: www.domain.com.

About Endurance International Group

Endurance International Group is a leading provider of cloud-based platform solutions designed to help small and medium-sized businesses succeed online. Endurance serves over 3.6 million subscribers through a family of brands that includes Bluehost, HostGator, Domain.com, FatCow, iPage, BigRock and MOJO Marketplace. Endurance is headquartered in Burlington, Massachusetts, has a presence in Asia and the Americas, and employs over 2,600 people. Endurance provides a comprehensive suite of over 150 products and services that includes web presence and mobile sites, email and e-commerce solutions, as well as more advanced offerings, such as SEO services, scalable computing, security, storage and backup, online marketing and productivity solutions. For more information, visit www.endurance.com.

Domain.com and the Domain.com logo are trademarks of Endurance International Group – West, Inc. Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.

About .xyz

.xyz, the newly launched domain extension for every website, everywhere, is led by CEO Daniel Negari, a visionary Internet entrepreneur with years of experience in the domain name space. Located in Las Vegas and Beverly Hills, the innovative registry operator is bringing new unrestricted global domain extensions including .xyz, .College and .Now to the Internet. For more information about .xyz, visit www.gen.xyz.

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