Click here to close now.

Welcome!

Search Authors: Pat Romanski, Elizabeth White, Mike Kavis, Ruxit Blog, Carmen Gonzalez

Blog Feed Post

McDonald's UK Launches New Fry Packaging Designs And Augmented Reality Trick-Shot App For FIFA World Cup™

Thursday 29 May, 2014
McDonald’s UK will replace the iconic design of its red fry boxes from today with original football-themed artwork to mark the upcoming FIFA World Cup™ in Brazil. The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game.


When McDonald’s GOL! app users hold their mobile device up to the specially-designed fry boxes, an AR scene appears and the fry box becomes a goal. The objective is to ‘kick’ the ball with the flick of a finger and avoid or use obstacles to score.

Britain’s Ben Mosley and 11 other artists from around the world were chosen to design the new artwork that will appear on medium and large fry boxes in restaurants throughout the UK as well as the majority of restaurants worldwide.

Alistair Macrow, Senior Vice President, Chief Marketing Officer, McDonald’s UK, said:
“As one of the world’s most popular and hotly anticipated sporting events, we want to share in the excitement of the FIFA World Cup™ with our customers. The new fry boxes and app are a fun and interactive way for customers to get involved using their mobile devices and compete with people from around the world.”

McDonald’s GOL! is compatible with most Android and Apple mobile devices and is available to download in the Google Play™ store and Apple App Store™. Download instructions are available on the back of each specially designed fry box and on gol.mcd.com. The new fry boxes are available from 28 May and for the duration of the 2014 FIFA World Cup™, while stocks last.

Created for McDonald’s in collaboration with Qualcomm Connected Experiences, Inc. and Trigger , the McDonald’s GOL! app brings an innovative mobile play experience to customers using the Qualcomm® Vuforia™ mobile vision platform. The app showcases the Vuforia platform’s cutting-edge Smart Terrain™ feature, which allows users to build their own play spaces using everyday objects.

McDonald’s has been an Official Sponsor and the Official Restaurant of the FIFA World Cup™ for 20 years. To support the global launch of its FIFA World Cup™ activity, McDonald’s has created a video featuring real-life football trick-shot talent from around the world. For more information about McDonald’s global sponsorship and activation programmes, including fact sheets and visuals, visit news.mcdonalds.com.

ENDS

MEDIA ENQUIRIES:
McDonald’s UK press office: 020 8700 7320; [email protected]
McDonald’s Europe: 0207 800 4884 / 0207 800 4828; [email protected]
McDonald’s Global: Becca Hary, McDonald’s, +1-630-623-7293; [email protected]
Melissa Layton, McDonald’s, +1-630-623-3238; [email protected]

NOTE TO EDITORS

The artists showcased on the new fry boxes designs include:
· Australia: David Spencer, artwork title – ‘The Perfect Kick’
· Brazil: Eduardo Kobra, artwork title – ‘O mundo unido pelo futebol’ (translation: ‘The world united by football’)
· Canada: Mügluck, artwork title – ‘Unite Together’
· China: Hua Tunan, artwork title – ‘World of Victory’
· England: Ben Mosley, artwork title – ‘Fans of the World’
· France: Skwak, artwork title – ‘The Maniac Football Party’
· Germany: Roman Klonek, artwork title – ‘Freaky Fan Club’
· Japan: Doppel, artwork title – ‘Kick the One’
· Russia: Egor Koshelev, artwork title – ‘The Perfect Goal’
· South Africa: Adele Bantjes, artwork title – ‘Heart of the Game’
· Spain: Martin Satí, artwork title – ‘Flamenco Number One’
· USA: Tes One, artwork title – ‘Formations’

About McDonald’s UK
· McDonald’s currently operates over 1,200 restaurants across the UK, serving more than three million customers every day.
· McDonald’s is a longstanding supporter of grassroots football in the UK. Since 2002, McDonald’s has been the official Community Partner of the Home Nation FAs in England, Scotland, Wales and Northern Ireland. The McDonald’s grassroots football partnership supports objectives such as increasing the number and quality of accredited clubs, raising standards of coaching provision, improving the technical development of young players, and increasing participation to include previously under-represented groups, such as women and girls.
· Website: www.mcdonalds.co.uk

About McDonald’s
McDonald's is the world's leading global food service retailer with more than 35,000 locations serving approximately 70 million customers in more than 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. To learn more about the company, please visit: www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://twitter.com/McDonaldsCorp).

About McDonald’s and the FIFA World Cup™
· McDonald’s has been a supporter of football at both a grassroots and global level for over 25 years. As part of this commitment, McDonald’s has been Official Restaurant and Global Sponsor of the FIFA World Cup™ since 1994, helping fans get the most out of the world’s most prestigious football tournament.
· For more information visit: http://www.mcdonalds.co.uk/ukhome/Sport/Football/Inspiration/2014-Fifa-W...

About the Qualcomm® Vuforia™ Platform
Vuforia is a mobile vision platform that enables apps to see and connect the physical world with digital experiences that demand attention, drive engagement, and deliver value. Vuforia is supported by a global ecosystem of more than 100,000 registered developers in 130 countries and has powered more than 9,000 apps for iOS and Android devices. Additional information is available at www.vuforia.com.

Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries, used with permission.

About Trigger
Founded in 2005, Trigger is a company of inventors that blends Hollywood Creative with Mobile Innovation, working with a number of global brands like McDonald's to prototype concepts, market initiatives and develop new digital products. With world-class creative teams in Los Angeles and Shanghai, Trigger transforms great visions into ground breaking mobile experiences for a global audience. Trigger is a pioneer for the movie industry with digital marketing, mobile gaming and augmented reality, developing worldwide campaigns for a variety of top franchises. In addition, Trigger is a Qualcomm portfolio company and a preferred developer for their Augmented Reality technology, Vuforia. For more information about Trigger, please visit www.triggerglobal.com.

Media:


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

@ThingsExpo Stories
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
HP and Aruba Networks on Monday announced a definitive agreement for HP to acquire Aruba, a provider of next-generation network access solutions for the mobile enterprise, for $24.67 per share in cash. The equity value of the transaction is approximately $3.0 billion, and net of cash and debt approximately $2.7 billion. Both companies' boards of directors have approved the deal. "Enterprises are facing a mobile-first world and are looking for solutions that help them transition legacy investments to the new style of IT," said Meg Whitman, Chairman, President and Chief Executive Officer of HP...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...