Welcome!

API Journal Authors: Elizabeth White, Luisa Milic, Rishi Bhargava, Pat Romanski, Kevin Benedict

News Feed Item

mCube Launches iGyro™, Complete 9DoF Solution for Android™ Mobile Devices

mCube, an innovator in MEMS motion sensor technology, today announced the industry’s first software-based gyroscope optimized for Android smartphones and tablets. By enabling “virtual” gyroscope functionality on all mobile devices, mCube’s iGyro MC7010 delivers immersive, 9DoF (9 degrees of freedom) motion gaming and augmented reality experiences to phone and tablet users, while cutting the power, cost and board space in half compared to hardware-based discrete solutions.

“iGyro is a direct result of mCube’s innovations in 3D monolithic motion sensors, combined with our advanced software algorithms,” said Ben Lee, president and CEO, mCube, Inc. “By incorporating gyro functionality in our latest high resolution combo sensor, including the smallest accelerometer in the world, all of our customers can now enable their users to play sophisticated 9DoF motion games, without the expense, power consumption and high cost of hardware based 9DoF components.”

Gyroscopes were originally developed for use in military, navigation and aviation applications. The functionality is now one of three sensing devices that come standard on higher end phones. While an accelerometer measures linear acceleration of a device, a gyroscope measures the rotation rate of a device, and a magnetometer measures the earth’s magnetic field, which, combined with gravity, determines the three dimensional orientation of the device. Without a gyroscope, mobile phone users need to drag their finger on the phone’s touch screen to move in a desired direction. iGyro enables users to move within a game simply by turning, tilting or panning the device.

While the functionality of a hardware gyroscope significantly enhances the user experience for gaming on mobile devices, the cost, power consumption and board space required has limited its applicability to only the most expensive mobile products. In fact, according to a MEMS Information report, the attach rate for gyroscopes in the entire China-designed phone market is only ten percent1.

mCube’s iGyro offers the best of all worlds – a solution that delivers 9DoF sensor functionality on all mobile devices, enabling users to play sophisticated motion games, with very low power consumption, low cost and a small footprint.

1 Motion Sensor Market Development of Chinese, April 7, 2014 on MEMS Information site (www.mems.ac.cn)

Technical Features of mCube iGyro

The new mCube iGyro MC7010, virtual rotation sensor is an enhancement to mCube’s standard electronic compass hardware package. The hardware in the mCube electronic compass package provides high-rate three-axis measurements of specific force/acceleration and magnetic fields. This supports the computation of rotation rates, creating a virtual nine degrees of freedom sensor, with significantly lower power consumption and cost than a sensor package incorporating a hardware gyro.

Additional technical features of mCube’s iGyro MC7010 include:

  • High performance 9DoF orientation sensor with three-axis accelerometer, plus three-axis magnetic sensor
    • Enables motion gaming and augmented reality applications on mobile devices
    • Delivers ultimate gaming experience including first-person shooter, racing and pilot games
    • Offloads optimal rotation/orientation processing from applications
    • Drop-in replacement at the Android Application Programming Interface (API) level, providing three-axis rotation rates
  • Uses instantaneously detected device orientation and rates of change from the accelerometer and magnetometer to generate smooth and responsive gyroscope output:
    • No rotation rate bias
    • Low noise output during slow and precise movements
    • Responsive tracking during faster or larger movements
    • Provides trace distortion corrective capability
    • Runs on application processors already powering gaming and augmented reality applications

Key Feature Comparison:

                 
        mCube 9DoF iGyro MC7010       Other Discrete 9DoF Sensor Solutions
Power       0.26mA       3.6mA
Relative Cost       1x       2x
Sensor Foot Print       9mm2       22mm2
Pin Compatibility       3, 6 and 9 axis options possible with one board design (using mCube 3-axis accelerometer and 6-axis eCompass )       Needs new PCB board each for 3, 6 and 9 axis models
           

Supporting Quotes:

“The growing table market definitely needs a cost effective 9DoF solution,” said Joe Chen, GM of MediaTek Home Entertainment Business Unit. “According to an IDC report, with an available tablet market estimated to be 270.6 million units by 2014, and increasing to 386.3 million units by 2017, we believe that there is tremendous potential opportunity for mCube’s iGyro solution.”

“As the number of applications taking advantage of motion continues to explode, there is an increasing demand for 9DoF motion sensors across all mobile device segments,” said Kai Chen, General Partner at SK Telecom (China) Ventures. “mCube’s iGyro bridges the gap by bringing motion games capability to all types of phones and tablets.”

About mCube

mCube is a fabless semiconductor company enabling a new generation of motion aware consumer devices. mCube designs and develops a portfolio of highly accurate and cost-effective single-chip motion sensors utilized by consumer electronics companies to improve user interactivity and enable new motion-based applications. mCube is addressing a dynamic and rapidly growing market. For more information, visit http://www.mcube-inc.com.

Copyright 2014. All rights reserved. mCube, Inc., the mCube logo, and certain other mCube trademarks and logos are trademarks and/or registered trademarks of mCube, Inc. Android is a trademark of Google Inc. iPhone is a registered trademark of Apple Inc. All other company and product names mentioned are trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.