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API Journal Authors: Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez, Harry Trott

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.CLUB Domain Name Extension Now Available for General Registration

GoDaddy, the world’s largest technology provider dedicated to small businesses, is helping customers find the right name for their business with the newest generic Top Level Domain (gTLD), .CLUB. As a word that translates across many languages, the .CLUB domain name extension brings immediately recognizable meaning and marketing value to names around the world.

There are millions of established clubs throughout the world, ranging from social clubs to health clubs, from yacht clubs to night clubs - making .CLUB one of the most versatile, globally relevant domain name extensions available. Premium names such as MakeUp.CLUB and Beauty.CLUB have already been purchased by MaryKay Cosmetics, a trusted global name in skin care.

“The new domain extensions were created to give individuals, businesses and organizations a way to create personalized experiences through easy-to-remember, relevant domain names,” said GoDaddy Senior Vice President and General Manager Domains Mike McLaughlin. “If you think about how many different clubs are out there – car clubs, ‘club’ sports, ‘of-the-month’ clubs – the list goes on and on. And with dot-CLUB launching today, there are plenty of opportunities for premium names.”

New domain extensions like .CLUB provide unique alternatives to traditional extensions, expanding the range of choices and creating new domain names to better identify websites based on their focus or specialty. The .CLUB domain also offers an enhanced and personalized presence on platforms like Facebook, Google, Yahoo! and LinkedIn, by creating a direct link to the group’s dedicated page.

“As the largest domain registrar in the world, GoDaddy is an essential partner in making this general availability launch of dot-CLUB a success,” said .CLUB Founder, Chairman and CEO Colin Campbell. “We consider dot-CLUB the one-stop shop for clubs of all sizes to secure a great domain, so we’re looking to connect this widely popular domain with consumers and brands everywhere.”

To register a new .CLUB domain name through GoDaddy, visit: www.GoDaddy.club.

In addition to domain names, small business owners can also utilize GoDaddy’s full set of offerings, which range from Website Builder tools and other services that help customers Get Found online, to personalized email addresses with Microsoft Office 365 compatibility and more. To learn how GoDaddy can help your small business visit: http://www.GoDaddy.com/.

Connect with GoDaddy on Facebook & Twitter.

Read why our customers recommend GoDaddy.

About GoDaddy

GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 12 million customers worldwide and 57 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.

About .CLUB Domains, LLC

Led by Internet entrepreneur Colin Campbell, whose prior successes include Tucows Interactive and Hostopia.com, .CLUB Domains, LLC was formed for the purpose of becoming the .CLUB gTLD registry. Fully understanding the inherent marketing value of a .CLUB domain for any membership organization, .CLUB is also building a comprehensive social platform for club management. .CLUB is a one-stop shop for clubs of all sizes to secure a great domain, grow club membership, improve member engagement and reduce management costs. By combining an easy to use web services platform with a top level domain based on a globally recognized term, .CLUB is “the easiest way to find, join or start a club.” More information and links to register .CLUB domains are available now at www.nic.CLUB.

- GoDaddy Operating Company, LLC -

Copyright © 2014 GoDaddy.com, LLC All Rights Reserved.

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