Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Shelly Palmer, Rajeev Kozhikkattuthodi

News Feed Item

uTest Changes Name to Applause; Announces Acquisition of Leading EU Crowdtesting Firm, Testhub, in Multi-Million Dollar Deal

Expanded Vision, Acquisition of Testhub Establish Applause as the Premiere App Quality Company in North America and the EU

BOSTON, MA -- (Marketwired) -- 05/05/14 -- In-the-wild testing pioneer uTest re-launched with an expanded vision today as Applause, the 360 degree app quality company. The company also announced its entry into the EU market by acquiring top German crowdtesting company, Testhub, which will become the European headquarters for Applause operations. The multi-million dollar deal consists of a combination of cash and equity and, as part of the acquisition, Berlin Technologie Holding (BTH) becomes a strategic investor in Applause EU.

Applause brings together the tightly integrated app quality solutions companies need to earn and measure the loyalty of their users, including:

  • In-the-wild testing services - real-world testing for web, desktop and mobile apps across the entire product lifecycle, including functional, usability, load and localization testing
  • Mobile SDK - free tool that enables build distribution, crash & bug reporting, and user feedback on iOS, Android and Windows Phone apps
  • Mobile analytics - advanced analytics from all the major app stores so companies can listen more effectively to user feedback and sentiment about app quality
  • 360 degree app quality dashboard - ties app quality data together, providing technology leaders with an integrated view of app quality, from pre-launch to post-launch

All of these offerings are completely modular, meaning companies can purchase just what they need and expand their solutions as their needs grow. The company had previously announced it would be expanding its vision and changing its name from uTest to Applause. With today's re-launch, the move to help companies focus more holistically on app quality is now realized.

"Web, mobile and wearable applications -- and the quality of these digital experiences -- are the gateway to brands and businesses. This new ideal of 360 degree app quality is the best way for companies to differentiate themselves, and win in the highly competitive apps economy," said Applause CEO Doron Reuveni. "And modern app quality is no longer just a developer or QA problem; it's a CIO problem, a marketing problem, a sales problem and a CEO problem. As Applause, we bring together a range for testing services and app quality tools to enable companies to achieve this."

"Organizations need to constantly gather user feedback and feed that data back into their application lifecycle to continuously enhance quality," said Peter Marston from research firm, IDC. "Given the importance of quality, this practice of application quality management (AQM) will need specific, efficiently dedicated resources from companies if they wish to stay ahead of competitors."

Since launching as uTest in 2008, Applause has achieved many milestones, including:

  • Raising funding of $80MM - including a $43MM E Round, led by Goldman Sachs in January 2014
  • Winning awards for innovation and growth from expert sources like Gartner, Forbes, and Inc.
  • Growing to 160 employees in North America and Europe
  • Increasing its company footprint from its Boston headquarters to locations in San Francisco, New York City and Seattle, as well as the new Applause EU headquarters in Berlin
  • Growing 4-year revenues by more than 4000%

The re-launch comes the same day that Applause announced its acquisition of Testhub. In the next month, Testhub will transition to Applause EU and make additional hires in several key markets. Then the team will begin marketing, selling and delivering the Applause app quality offerings.

"We're very proud of what Testhub has achieved, and joining forces with uTest -- now Applause -- is a great scenario and a phenomenal opportunity to combine global reach with European expertise," said Testhub CEO, Jan Wolter. "We believe in building long-term relationships with our customers to help them launch consistently high-quality apps. That's what we've done as Testhub and what we will do even better as Applause EU."

The decision to acquire Testhub came after several months of discussions, and only after all the EU crowdtesting players had been researched and evaluated.

"Testhub stood out because they were building the right way -- by focusing on their customers and employees. They're closely aligned with the values and philosophy that we held in building uTest, and carry forward into Applause," said Applause Chief Marketing & Strategy Officer, Matt Johnston. "The Testhub team truly understands the European market -- including localization, fragmentation and data security -- and this move demonstrates our commitment to delivering robust, secure, world-class service to European customers."

In addition to being an investor in Applause EU, Berlin Technologie Holding will serve as an advisor and facilitator, connecting the company with local market expertise and future customer demand.

"Testhub is the first crowdtesting startup to successfully exit -- and it's joining the company that created the entire crowdtesting category," added BTH Managing Partner, Joern-Carlos Kuntze. "This sends a clear message to the EU market about Testhub's success, and positions Applause as the clear leader in the global crowdtesting space."

Combining their track record with Testhub's, Applause is the largest, most mature crowdtesting player in the EU. This provides European customers with an unmatched breadth and reliability of testing solutions:

  • 7+ years combined in the market - Nearly 3X longer than any other crowdtesting players
  • 140,000+ testers from 200 countries & territories - More testers and locations covered than all other players combined
  • 1,000,000+ test reports - More than 4X the combined total of the other players
  • 50K+ test cycles - 4X more than all the other players combined
  • Only crowdtesting firm with thousands of customers - Including Google, Amazon, USA Today, Netflix, Box and Runkeeper.
  • Only crowdtesting firm that pays out millions of dollar to its tester community each quarter

The company also announced the launch of the new uTest, which moves from the customer-facing brand to a community hub for all things related to professional testers and software testing.

About Applause
Launched in 2008 as uTest, Applause is leading the app quality revolution by enabling companies to deliver digital experiences that win -- from web to mobile to wearables and beyond. By combining in-the-wild testing services, software tools and analytics, Applause helps companies achieve the 360 degree app quality they need to thrive in the modern apps economy. Thousands of companies -- including Google, Fox, Amazon, Box, Concur and Runkeeper -- choose Applause to launch apps that delight their users. Learn more at www.applause.com.

For more information, contact
Nick Lorenzen
[email protected]
617-688-0525

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...