Welcome!

Cognitive Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Yeshim Deniz, Harry Trott

News Feed Item

uTest Changes Name to Applause; Announces Acquisition of Leading EU Crowdtesting Firm, Testhub, in Multi-Million Dollar Deal

Expanded Vision, Acquisition of Testhub Establish Applause as the Premiere App Quality Company in North America and the EU

BOSTON, MA -- (Marketwired) -- 05/05/14 -- In-the-wild testing pioneer uTest re-launched with an expanded vision today as Applause, the 360 degree app quality company. The company also announced its entry into the EU market by acquiring top German crowdtesting company, Testhub, which will become the European headquarters for Applause operations. The multi-million dollar deal consists of a combination of cash and equity and, as part of the acquisition, Berlin Technologie Holding (BTH) becomes a strategic investor in Applause EU.

Applause brings together the tightly integrated app quality solutions companies need to earn and measure the loyalty of their users, including:

  • In-the-wild testing services - real-world testing for web, desktop and mobile apps across the entire product lifecycle, including functional, usability, load and localization testing
  • Mobile SDK - free tool that enables build distribution, crash & bug reporting, and user feedback on iOS, Android and Windows Phone apps
  • Mobile analytics - advanced analytics from all the major app stores so companies can listen more effectively to user feedback and sentiment about app quality
  • 360 degree app quality dashboard - ties app quality data together, providing technology leaders with an integrated view of app quality, from pre-launch to post-launch

All of these offerings are completely modular, meaning companies can purchase just what they need and expand their solutions as their needs grow. The company had previously announced it would be expanding its vision and changing its name from uTest to Applause. With today's re-launch, the move to help companies focus more holistically on app quality is now realized.

"Web, mobile and wearable applications -- and the quality of these digital experiences -- are the gateway to brands and businesses. This new ideal of 360 degree app quality is the best way for companies to differentiate themselves, and win in the highly competitive apps economy," said Applause CEO Doron Reuveni. "And modern app quality is no longer just a developer or QA problem; it's a CIO problem, a marketing problem, a sales problem and a CEO problem. As Applause, we bring together a range for testing services and app quality tools to enable companies to achieve this."

"Organizations need to constantly gather user feedback and feed that data back into their application lifecycle to continuously enhance quality," said Peter Marston from research firm, IDC. "Given the importance of quality, this practice of application quality management (AQM) will need specific, efficiently dedicated resources from companies if they wish to stay ahead of competitors."

Since launching as uTest in 2008, Applause has achieved many milestones, including:

  • Raising funding of $80MM - including a $43MM E Round, led by Goldman Sachs in January 2014
  • Winning awards for innovation and growth from expert sources like Gartner, Forbes, and Inc.
  • Growing to 160 employees in North America and Europe
  • Increasing its company footprint from its Boston headquarters to locations in San Francisco, New York City and Seattle, as well as the new Applause EU headquarters in Berlin
  • Growing 4-year revenues by more than 4000%

The re-launch comes the same day that Applause announced its acquisition of Testhub. In the next month, Testhub will transition to Applause EU and make additional hires in several key markets. Then the team will begin marketing, selling and delivering the Applause app quality offerings.

"We're very proud of what Testhub has achieved, and joining forces with uTest -- now Applause -- is a great scenario and a phenomenal opportunity to combine global reach with European expertise," said Testhub CEO, Jan Wolter. "We believe in building long-term relationships with our customers to help them launch consistently high-quality apps. That's what we've done as Testhub and what we will do even better as Applause EU."

The decision to acquire Testhub came after several months of discussions, and only after all the EU crowdtesting players had been researched and evaluated.

"Testhub stood out because they were building the right way -- by focusing on their customers and employees. They're closely aligned with the values and philosophy that we held in building uTest, and carry forward into Applause," said Applause Chief Marketing & Strategy Officer, Matt Johnston. "The Testhub team truly understands the European market -- including localization, fragmentation and data security -- and this move demonstrates our commitment to delivering robust, secure, world-class service to European customers."

In addition to being an investor in Applause EU, Berlin Technologie Holding will serve as an advisor and facilitator, connecting the company with local market expertise and future customer demand.

"Testhub is the first crowdtesting startup to successfully exit -- and it's joining the company that created the entire crowdtesting category," added BTH Managing Partner, Joern-Carlos Kuntze. "This sends a clear message to the EU market about Testhub's success, and positions Applause as the clear leader in the global crowdtesting space."

Combining their track record with Testhub's, Applause is the largest, most mature crowdtesting player in the EU. This provides European customers with an unmatched breadth and reliability of testing solutions:

  • 7+ years combined in the market - Nearly 3X longer than any other crowdtesting players
  • 140,000+ testers from 200 countries & territories - More testers and locations covered than all other players combined
  • 1,000,000+ test reports - More than 4X the combined total of the other players
  • 50K+ test cycles - 4X more than all the other players combined
  • Only crowdtesting firm with thousands of customers - Including Google, Amazon, USA Today, Netflix, Box and Runkeeper.
  • Only crowdtesting firm that pays out millions of dollar to its tester community each quarter

The company also announced the launch of the new uTest, which moves from the customer-facing brand to a community hub for all things related to professional testers and software testing.

About Applause
Launched in 2008 as uTest, Applause is leading the app quality revolution by enabling companies to deliver digital experiences that win -- from web to mobile to wearables and beyond. By combining in-the-wild testing services, software tools and analytics, Applause helps companies achieve the 360 degree app quality they need to thrive in the modern apps economy. Thousands of companies -- including Google, Fox, Amazon, Box, Concur and Runkeeper -- choose Applause to launch apps that delight their users. Learn more at www.applause.com.

For more information, contact
Nick Lorenzen
[email protected]
617-688-0525

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...