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Google Announces Links within Mobile Apps

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For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links.

Because we increasingly access online content through apps on our mobile devices, traditional advertising models that rely on using search engines and surfing the web may be on the way out. And Google wants to provide businesses with the advertising models to replace them.

In a blog post on Tuesday 22 April, Google Vice President Jerry Dischler announced that soon advertisers will have the ability to provide smartphone users with direct links to their applications on Android devices. Google seeks to enable businesses to target individuals based on the applications they use, the frequency of use, and their in-app purchases. And these ads will not simply open existing applications; the links will actually lead to specific locations within applications. The blog post lists many more facets of this AdWords update, like location targeting, ad rotation, and improved data analysis.

The move indicates the competitive nature of online advertising. No one – not even Google – can afford to sit back on established models and software. In today’s environment, those who will not innovate will not survive.

 

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More Stories By Bob Gourley

Bob Gourley, former CTO of the Defense Intelligence Agency (DIA), is Founder and CTO of Crucial Point LLC, a technology research and advisory firm providing fact based technology reviews in support of venture capital, private equity and emerging technology firms. He has extensive industry experience in intelligence and security and was awarded an intelligence community meritorious achievement award by AFCEA in 2008, and has also been recognized as an Infoworld Top 25 CTO and as one of the most fascinating communicators in Government IT by GovFresh.