|By Bob Gourley||
|April 30, 2014 04:49 PM EDT||
For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links.
Because we increasingly access online content through apps on our mobile devices, traditional advertising models that rely on using search engines and surfing the web may be on the way out. And Google wants to provide businesses with the advertising models to replace them.
In a blog post on Tuesday 22 April, Google Vice President Jerry Dischler announced that soon advertisers will have the ability to provide smartphone users with direct links to their applications on Android devices. Google seeks to enable businesses to target individuals based on the applications they use, the frequency of use, and their in-app purchases. And these ads will not simply open existing applications; the links will actually lead to specific locations within applications. The blog post lists many more facets of this AdWords update, like location targeting, ad rotation, and improved data analysis.
The move indicates the competitive nature of online advertising. No one – not even Google – can afford to sit back on established models and software. In today’s environment, those who will not innovate will not survive.
- Google Enhances AdWords Features for Digital Marketers (eweek.com)
- Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises (searchengineland.com)
- New ads on Google to boost mobile-app makers (cnet.com)
- Google Follows Facebook, Twitter With App-Install Ads on YouTube (mashable.com)
- Sharing the latest AdWords innovations (adwords.blogspot.com)
- Google upgrades AdWords: automated billing, bulk actions, advanced reporting (venturebeat.com)
- What Makes a Great Mobile (Banking) App (thefinancialbrand.com)
- Google removes Android malware used to secretly mine bitcoin (mercurynews.com)
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