|By Marketwired .||
|April 10, 2014 11:34 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 04/10/14 -- Hearsay Social, provider of the leading social business platform for the financial services industry, today announced a new dashboard that guides advisors, producers and wholesalers on how to use social networks to prospect for new customers, deepen relationships and grow their business. In addition, new product enhancements enable compliance and supervision professionals to streamline the social media compliance process.
Working closely with the world's leading financial services and insurance companies, Hearsay Social has developed a simple, yet powerful methodology for advisors, agents and wholesalers to complement existing sales tactics and to get found and strengthen relationships through social networks, including LinkedIn, Facebook, Twitter and Google+.
Key enhancements woven throughout the Hearsay Social platform to help firms and their field teams operationalize this best practice methodology and grow business include:
- Social Business Dashboard: Organized around Hearsay Social's proven four-step methodology -- Get found, Grow your network, Research and act on social signals, Build credibility through thought leadership -- the new dashboard makes it easy for advisors to learn and efficiently use social media to grow business as part of their daily process.
- Advanced Compliance Capabilities: As the social networks are constantly innovating, Hearsay Social has regularly delivered new compliance capabilities to help firms stay on top of these changes. The Hearsay Social platform now provides its profile scanning solution and enhanced compliance reporting through the Compliance Solution. With access to a new API from LinkedIn, Hearsay Social is also launching a seamless LinkedIn profile review and publishing experience through the Hearsay Social interface. Over the past year, Hearsay Social has doubled the information it collects for archiving from social networks, streamlined the user interface for supervision, and improved integration with industry-leading archiving tools, all to enable significantly more efficient compliance capabilities.
- Advanced Social Signals: Through Hearsay Social's unique Social Signals offering, which uses natural language processing to alert users to important life events of people in their networks, users can now track alerts and follow up on an individual level. This allows agents and advisors to effectively manage lists of current and prospective clients and respond to social signals at scale.
- Enterprise-level integration: Hearsay Social has released new enterprise APIs, making it even easier for global businesses to integrate the Hearsay Social platform into their business-critical enterprise and compliance systems. This enables further customization with system-level integration for global companies and streamlines the deployment process, helping agents, advisors and wholesalers to start using social media more quickly.
With social media going from optional to standard-issue across the financial services and insurance markets, firms are increasingly turning to the Hearsay Social platform as the social business standard for the industry.
"Social media is an extremely valuable channel for advisors and agents to build and maintain relationships with their clients," said Steve Garrity, Founder and CTO at Hearsay Social. "Hearsay Social provides financial services and insurance firms with the social business and compliance technology to engage on the social networks at scale."
Read more about Hearsay Social and today's announcement on our blog.
About Hearsay Social
Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday's relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while enabling brand integrity and compliance for even the most regulated industries.
Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, London, and Paris.
Hearsay Social Blog: http://hearsaysocial.com/blog/
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