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Google is Having a Tough Time Trademarking the Word ‘Glass’

Google Glass

Google is trying to register the word “Glass” as a trademark for its computer-powered glasses. But so far, the company and the U.S. trademark office aren’t seeing eye to eye. Google, which has successfully trademarked the term “Google Glass,”  submitted an application last year for a trademark on just the single word “Glass,” displayed with the same futuristic font used in its marketing campaign. But the U.S. Patent and Trademark Office is holding up the company’s bid. In a letter to the company last fall, a trademark examiner raised two main objections. One concern was that the trademark was too similar to other existing or pending computer software trademarks that contain the word “glass,” creating a risk of consumer confusion. The examiner also suggested that “Glass” — even with its distinctive formatting — is “merely descriptive.”

Read the full story at The Wall Street Journal.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.