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Tablets.com, the Exact Category Name Representing a $100 Billion Industry, Headlines Heritage’s April Domain Names & IP Auction

Tablets.com, the exact category name representing an industry that is worth nearly $100 billion a year, anchors Heritage Auctions’ (http://www.HA.com) April 9, 2014 Domain Names & Intellectual Property Auction, the follow-up to Heritage’s inaugural Domain & IP auction late last year which realized more than $1.6 million in total.

"Forecasts show that nearly 300 million tablets will ship this year," said Aron Meystedt, Founder and Director of Intellectual Property auctions at Heritage.

"Tablets.com represents a tremendous opportunity for a smart, forward-thinking buyer. It’s an opportunity for an established company to solidify its authority in the industry, while owning an asset that will potentially help them reach new customers and rank higher in SEO. It also offers the chance for a newcomer to this category to gain instant credibility and SEO while reaching a whole new customer base."

Meystedt pointed out that Whisky.com sold earlier in 2014 for $3.1 million, "clearly illustrating that category-leading domain names still carry tremendous value and commercial appeal."

Also offered in the upcoming auction is the domain Future.com, an unforgettable premium one-word domain name originally registered in 2000 and not publicly available in 14 years.

"There are very few one-word .com domains of this caliber on the Internet," said Meystedt. "It’s unforgettable, it’s just a single word and it inspires grand, forward-thinking -- exactly what a major brand or product wants to be associated with."

Two-letter domain names are among the most valuable of all Internet real estate, with only 676 possible combinations and the majority of these owned by large corporations. With that in mind, Heritage Auctions is offering the domain LK.com, being made available for the very first time by the owner. All two-letter .com domain names have been registered for many years. LK.com is no exception; it has been registered since 1997.

"Occasionally, a two-letter .com will surface on the aftermarket with truly premium letters and LK.com is one of those names. LK.com is a great investment opportunity but also represents an opportunity to brand a company with a valuable domain asset, joining major corporations internationally," said Meystedt.

Many two-letter .com purchases have reached significant amounts. Reported sales include: FB.com to Facebook for $8.5 million, IG.com to the IG Group for $4.7 million and YP.com to Yellow Pages for $3.85 million.

Additional highlights of the April 9 auction include, but are not limited to: March.com, Spokane.com, Skinny.com, SouthAmerica.com, CorpusChristi.com, Sword.com, Cola.com and Creek.com.

Heritage Auctions is the largest auction house founded in the United States and the world’s third largest, with annual sales of more than $800 million, and 800,000+ online bidder members. For more information about Heritage Auctions, and to join and receive access to a complete record of prices realized, with full-color, enlargeable photos of each lot, please visit HA.com.

Want to get the up-to-the-minute updates and breaking news stories about Heritage Auctions? Get them as they happen at: HA.com/Twitter; Facebook: HA.com/Facebook. To view a complete archive of Heritage press releases go to: HA.com/PR. To link to this press release on your blog or Website: HA.com/PR-2498.

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